serve a considerable discussion on the latest triple bottom line or sustainability conception; then leads to examine and evaluate The Body Shop Corporation because the Body Shop has claimed its title of the ‘Green’ corporation‚ and has been reportedly a pioneer in acting sustainably to communities where its businesses operate. Inspiration to examine the case of Body Shop will hence satisfy the purpose of this essay. Deriving from the idea that corporate has its absolute obligation to foster social
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Anita Roddick‚ OBE‚ and The body Shop International Plc FEDBACK FOR QUESTION WEEK 3 for week commencing 19.03.12 1. Evaluate the Financial Position of the Company (at the time of the case study) and comment upon the apparent success or otherwise of its strategy‚ based on your findings. Introduction We may consider a company’s strategy from a number of aspects‚ but generally we are interested in answering the question: How well is the company’s present strategy working? To understand and
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Introduction Case 8 The Body Shop International PLC reviews some of the company decisions and history leading up to 2001. In the 1990’s‚ The Body Shop was growing at 20% annually. Similar to any company experiencing rapid growth‚ The Body Shop’s growth numbers slowed down to 8%. The slowdown was primarily due to increased competition in the market. This increased competition lead to The Body Shop getting away from its roots failing to maintain its brand image. The company expanded into about every
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The Body Shop International PLC 2001: An Introduction to Financial Modeling The following graph presents the forecast for the Body Shop’s income statement and balance sheet in 2002 to 2004: How did you derive your forecast? Why did you choose the “base case” assumptions that you did? The forecast takes into considerations the stated business objectives of the Body Shop as well as trends or patterns in the historical financial statement in exhibit 8. Further information on the calculations and
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Question 1 Anita Roddick and the Body Shop In 1976‚ Anita Roddick opened her first Body Shop store in Brighton‚ England‚ with £4000 in borrowed funds from a bank. She began by selling a small range of skin and hair care products made from natural ingredients (Roddick‚ 1991‚ pp. 19‚ 76). In the beginning‚ Roddick did not possess the skills necessary to run a large organization. This can be seen when the Body Shop International (BST)‚ at first‚ had no business plan and no job descriptions. As a
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Description of the Company The Body Shop International PLC (The Body Shop‚TBS)‚ founded by Anita Roddick in UK and opens her very first shop in Brighton in 1976 . TBS is a multinational company which mainly producing natural inspired ethically skin and body care product solely made by 100% organic and against animal testing. TBS headquartered in London‚ UK. The company offers its products under various categories such as cosmetics and beauty‚ bath and body‚ hair and gifts‚ products for men to
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Introduction There is success in body care. Behold the Body Shop‚ one of the famous international cosmetics brand. It is not just one’s ordinary shop for body or hair care. It is extraordinary just as its pioneer. The entrepreneur assessed in this paper is in no way or another connected to me. Personal Profile The name behind the Body Shop‚ a famous cosmetic line for decades now‚ is Anita Roddick. On October 23‚ 1942 in Littlehampton‚ Sussex‚ England marks her birth to
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The Body Shop Table of contents Introduction : 2 Section A 3 A comprehensive strategic analysis of the industry : 3 Question 1 3 1) The external strategic analysis of The Body Shop 3 1.1° Synopsis of the beauty industry: Macroenvironement and trends 3 1.2° The competition: immediate industry and competitive environment 5 1.3°The key success factors of the beauty industry and The Body Shop 7 1.4) The SW(OT) analysis of The Body Shop 8 Question 2:
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Teaching Case ______________________________ Journal of Applied Case Research Sponsored by the Southwest Case Research Association “BUSINESS AS UNUSUAL”: A CASE STUDY ON THE BODY SHOP Subhadip Roy ICFAI University‚ India Lopamudra Ghosh ICFAI University‚ India © Journal of Applied Case Research Accepted: September 2008 2 “BUSINESS AS UNUSUAL 1 ”: A CASE STUDY ON THE BODY SHOP “The business has existed for one reason only – to allow us to use our success to act as a force
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Executive Summary The Body Shop International PLC was once one of the fastest growing manufacturer-retailers‚ but in a decade’s time their revenue growth slowed from 20% to nearly 8%. These types of results were not uncommon in companies who are experiencing rapid growth but this was a dramatic decrease and‚ needless to say‚ a wake up call to management. Competition was increasing and The Body Shop had failed to establish a brand presence during its expansion. Anita Roddick‚ founder and CEO‚ attempted
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