MANAGEMENT 5.1 Marketing Management The potential role of marketing techniques in sustainable tourism Seeking to understand the customers in terms of their motivations and determinants Need to scan its business environment for relevant data that might determine the stances it takes towards sustainable tourism The potential role of marketing techniques in sustainable tourism (cont.) The scanning should involve: 1. 2. 3. 4. Government legislation on environmental
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After more than a decade of spectacular growth‚ Tourism has played an important role in the development of Cambodia. It has brought employment‚ improvements in infrastructure‚ training and general education and living standards for many people‚ and raised the international profile of Cambodia. Its growth has helped diversify economic activity‚ and broaden the base of foreign earnings. Tourism statistics of Cambodia In recent years‚ the question of how to increase the yield from each tourist;
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Chapter 1 Objective: Tourism is a highly dynamic industry. Yet in spite of this‚ very little is understood and appreciated on how tourism can actually contribute to the social growth of any tourist destination. This chapter would provide the basic concepts of tourism. Tourism as defined by WTO (World Tourism Organization)‚ is the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other
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About Rural Tourism Villages are abundant in refreshing greenery‚ openness‚ fresh natural airs‚ pastoral beauty‚ and touching and winsome rustic simplicity. Far away from the hustle and bustle of congested cities’ life‚ and polluted air & ambience‚ villages offer fresh comforting breezes‚ lavish openness‚ and pleasant & soothing solitude. Thus‚ the village tourism is an expedient means of spending your holidays peacefully‚ in solitude‚ or in interacting with candid villagers. ‘Rural Tourism’ covers
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Tourism in Northern Ireland and the Northern Irish Tourist Board Historically‚ conflict in Northern Ireland has prevented the growth of the Northern Irish tourism industry. In 1972‚ in the midst of “the troubles”‚ revenue generated by tourism was estimated to be around £8.64 million with just under 440000 trips being made to Belfast that year (See table 1). Fast forward thirty eight years to 2010‚ where 3.164 million tourists have paid a visit to Northern Ireland (NIbusinessinfo.co.uk)‚ and it
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Shore beach in long beach for the 30 min Beach Clean-up‚ I had to arrive there at 10:00 sharp to sign in or I wouldn’t have been able to participate. When I arrived I received a raffle ticket to win a price at the end of the beach clean-up‚ so I was really anxious to see if I was going to win something. This was the first time I had ever done a beach clean-up so I was really excited to do this because I like to try new things and do something out of the ordinary. When I was cleaning the beach I found
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Executive summary 1. EXECUTIVE SUMMARY Booming industry Indian travel and tourism experienced a boom during 2004. There was a surge in arrivals and departures as well as robust expansion in domestic tourism. After growing by 15% in 2003‚ the number of incoming arrivals rose by a hefty 22% in 2004 over 2003. Not surprisingly‚ incoming tourism receipts also rose sharply by about 16% in 2003 and 32% during 2004. Strong government support The strong support provided by the government played an
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[pic] Marketing Strategy and Performance of Tourism Industries in Nepal 1. Concept Nepal is a small land-locked county‚ surrounded by the Tibetan region of China on the north and India on the rest‚ with a total population of 28.6 million in 2009 (World Development Indicators Data Base‚ January 2010)‚ but is one of the growing tourism destinations in Asia. The number of foreign tourists increased greatly from a mere 6179 in 1962 to 176‚634 in 1984‚ 491‚504 in 1999‚ 361‚237 in 2001‚ and 385
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Table of Contents Introduction 1 Types of Tourism 1 Tourism Industry 2 Management 2 Planning……………………………………………………………………………………………………………………………………3 Leading…………………………………………………………………………………………………………………………..…….….3 Organizing ………………………………………………………………………………………………………………………….…...3 Controlling……..………………………………………………………………………………………………………………………..4 Other Aspect ………………….…………………………………………………………………………………………………………........4 Conclusion……………………………………………………………………………………………………………………………………
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Conclusions The researcher concludes that majority of the TOEs and TREs found tourism programs of the City of Baguio yielded low. The study should not be considered as immaterial. The study should be considered as a benchmark to show that tourism programs being implemented in the city were not beneficial all year long to the TOEs and TREs. That there was seasonality in terms of the realization of tourism benefits. Only the accommodation facilities experienced medium impact because
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