European Journal of Marketing 31‚2 110 Received September 1993 Revised February 1994 Understanding the marketing concept as organizational culture Gregory B. Turner Livingston University‚ Livingston‚ Alabama‚ U S A‚ and Barbara Spencer Mississippi State University‚ Mississippi‚ U S A The marketing concept is now firmly established among marketing scholars and practitioners as perhaps the optimum marketing management philosophy (Bennett and Cooper‚ 1979; Houston‚ 1986; Narver and Slater
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choice is important. Mc Donald’s soup and the milk ads suggest a better food choice for the audience. If the consumer is showing us items that we humans need than it is suggested that the consumer wants us to buy the items off them. The first picture of the women trying on the dress catches me on. It has a big picture that has a strong caption that makes me wonder. “A LIGHT SOUP THAT’S BOTH NATURAL AND SATIFYING. IT’S THE PERFECT FIT” (Freitas ad homework). The soup
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“Campbell’s Soup Cans”‚ which is a piece made up of 32 canvases each illustrating a can of Cambell’s Soup‚ was produced by Andy Warhol in 1962. The painting is one of the most authentic representations of pop art because it is innovative and successfully incorporates the elements and principles of design. Warhol employed the following elements of design: line‚ shape‚ texture‚ form‚ and color. The element line and shape are represented because he used lines to create the can and the lid‚ which can
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Certified Angus Beef (CAB) is a brand name-based beef production organization accounts for retail and restaurant beef sales estimated to total $4 billion per year. CAB brand was formed in 1975 to provide high quality of beef to consumers. Its foundation was the creation of a USDA-certified brand which provided CAB legitimacy and the first-mover status that still guides its brand success today (Siebert and Jones‚ p3). CAB is the sole owner of its brand name. It sells “Certified Angus Beef” to upscale
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1.0 Introduction A sudden anthrax attack has caused panic among the beef consumers in Bangladesh. The demand and sale of beef are falling drastically across the country following reports of outbreak and spread of anthrax attack on cattle and human beings in different areas. This year in Bangladesh the disease was first identified in Sirajganj on Aug 19‚ at Chithhulia village under Kayempur of ShahjadpurUpazila. There at least 26 people‚ including two children‚ showed signs of infection. After
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LifeSource Nutrition: Succeeding Where Campbell Soup Failed Mmm! Smart Food How would you feel about eating a steady diet of frozen foods to improve your health? Well‚ that’s what Campbell Soup wanted you to do when it cooked up a line of mostly frozen meals designed to reduce certain health risks such as heart disease and diabetes. Campbell introduced the product line‚ calling it Intelligent Quisine (IQ)‚ in an Ohio test market in January 1997. How IQ made it to the test market is an
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Jack Link’s Beef Jerky Going Hip and Healthy Introduction The Jack Link’s Beef Jerky Company‚ founded in the 1880’s‚ is a producer of dried meat snacks that prides itself in the distribution of convenient‚ high-quality snack foods. Jack Link’s Beef Jerky is the fastest growing meat snack manufacturer in the world and sells more than 100 different meat snack products in more than forty countries. According to the company’s mission statement‚ this family-run business basis its principles and
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How Far is Too Far in Rap Beef? "Beef" has been a vital part of hip-hop since it’s beginning in 1970’s Bronx‚ New York. For a genre that was once fixated on dancing and having a good time‚ the culture quickly shifted once the lyrical aspect of the music became the emphasis. With origins of DJ and breakdancing battles‚ the MC is what altered the image of hip-hop. In its early stages we saw battles like Kool Moe D vs. Busy Bee‚ MC Shan vs. KRS One‚ and Roxanne Shante vs. the genre as a whole. As time
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Discussion: For this week‚ we did the experiment under family of cereal which was about to investigate the effect of different alkaline solution on the quality of yellow wet noodles. There were four different formulations that we used. According to the table A in the procedure‚ it stated that for formulation 1‚ we were using Sodium Carbonate with sodium chloride as the alkaline salt solution while formulation 2 with Soda Ash with sodium chloride and formulation 3 with Potassium Carbonate with
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CHAPTER ONE INTRODUCTION 1.1 Background to the Study The assessment of Indomie noodles TV commercials among children is diverse and it has attracted or resulted to this research. Television as a means of communication is widely believed to be the most persuasive and effective medium. This is facilitated by the unique features of television which is the combination of sight‚ sound and motion. These features account for the diverse viewer ship. Robert Reed (2007) defines television according to
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