MAGGI NOODLES Background Maggi noodles is a brand of instant noodles manufactured by Nestle. The brand is popular in India‚ South Africa‚ Brazil‚ Nepal‚ New Zealand‚ Australia‚ Malaysia‚ Singapore‚ Sri Lanka‚ Bangladesh‚ Pakistan‚ and the Philippines. In several countries‚ it is also known as "maggi mee" Indonesian call it mee but in Malaysia people call it as noodle. Maggi noodles are part of the Maggi family‚ a Nestle brand of instant soups‚ stocks‚ and noodles. In Malaysia‚ there are fried
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* 1. MAGGI * 2. • Maggie had merged with Nestle family in 1947.• Maggi Noodles was first launched in India in Delhi in January 1983 by Food Specialties Ltd (associated with Nestle).• Initial Strategies of Maggi.• Maggi has faced lot of hurdles in its journey in India.• The basic problem the brand faced is the Indian Psyche.• Initially Nestle tried to position the Noodles in the platform of convenience targeting the working women.• However‚ the sales of Maggi was not picking up despite of heavy
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Polytechnic University of the Philippines College of Science Department of Food Technology Sta. Mesa‚ Manila Food Quality Assurance HACCP plan for Cup Noodles Beef flavor (Local Trade) Proponents: Difuntorum‚ Nicole Kyra B. Ostaga‚ Kevin V. Santiago‚ Honey Grace M. Sarne‚ Marah Danica C. Tabor‚ Genevieve D. BSFT 3-1D Prof. Ana. Maria Espiritu October 9‚ 2014 Facility HACCP Team Team Member Name Position HACCP Team Role Signature Difuntorum‚ Nicole Kyra B. Quality Assurance Manager Member Ostaga
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Instant Noodles The Chinese travel industry boomed in the late 1980’s‚ when midlevel managers‚ students‚ and elderly people traveling both for business and for pleasure. However with airports and train stations packed‚ there were no catering services in place to feed hungry travelers – only restaurants that closed early and hot water. Recognizing an opportunity‚ Tingyi sold noodles in Styrofoam bowls providing plastic utensils and packaged seasonings at the same time. Muscling its way into the
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Chinese noodles are very old food‚ which originated in China and it has a long history. Eastern Han Dynasty in China saved records that noodle’s history has more than nineteen hundred years. And then the earliest kind of noodles are found on October 14‚ 2002 in the upper reaches of the Yellow River. When scientists do Geological Survey‚ they found a bowl in a floodplain which is 3 meters under the ground floor‚ the bowl is upside down and it fitted with yellow noodles‚ the longest is 50 cm. Researchers
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market leader in Indian Noodle Market with it’s MaggiBrand of Noodles which was pioneer brand launched in 1983 in the packaged foodmarket of India. It took the challenge and established Maggi in Indian marketconsidered to be conservative and typical about food consumption. It appropriaterealization of target segment‚ effective positioning and effective promotion and salesmade Maggi to Noodles in India as Xerox it to photocopier. NIL had introducedsauces‚ ketchups and soups under Maggi brand to reap
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and pattern of instant food consumption and the importance of various factors affecting the choice of instant food among the students of Taylor’s University (“the students”). Findings suggest that expenditure for instant food mostly goes to instant noodles is the least. Moreover‚ food safety‚ speed in delivery and food taste suitability has been found
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ITS BACKGROUND A. INTRODUCTION Instant noodles‚ a steamed and deep-oil fried noodle that is also known as ramen in Japan and ramyon in Korea‚ originated in Japan in the 1950s and are currently produced in over 80 countries. As of 2008‚ approximately 93.6 billion servings of instant noodles have been consumed worldwide. Chinese consumed 45.2 billion packages of instant noodles in 2008‚ representing 51% of the global consumption of instant noodles‚ whereas Indonesians consumed 13.7 billion packages
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Maggi losing instant noodles market share in India to new entrants * NEW DELHI: Maggi instant noodles‚ foods major Nestle’s flagship brand that has dominated the Indian instant noodles market for nearly three decades‚ is losing market share on a monthly basis to newer entrants such as GlaxoSmithKline’s (GSK) Horlicks Foodles‚ Hindustan Unilever’s (HUL) Knorr Soupy noodles‚ Big Bazaar’s Tasty Treat‚ Top Ramen and several other smaller players‚ according to data by market research firm Nielsen
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Management – 1 Project onMaggi Noodles | | | Submitted to:Dr. H. GayathriSubmitted By: Group 8Akshat Kedia – 131Aravind J Nayak – 13132Bharath Bhatia – 131 Deb – 131Fonal – 131 | Table of Content | | 1. Introduction 3 2. Food Product Industry / FMCG (will discuss and decide) 3 3. Instant Noodle Industry 3 3.1 History: 3 3.2 Global Demand for Instant Noodles: 3 3.3 Indian Market for Instant Noodles 5 4. Nestle 5 1. Introduction Instant noodle‚ also known as instant
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