Executive Summary Cerveceria Modelo S.A. was formed in 1992 focusing on Mexico City’s and surrounding areas’ markets. Its first beer was Modelo followed by Corona. It then started exporting its beers to the US. Corona has become very popular and was positioned as premium import. It got the first rank in imported beer in the US. However‚ its rivals‚ domestically and internationally‚ didn’t let it pass so easily. They reacted quite intensely. Modelo lost the first place position in its local market
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Business Model Mountain Man Brewing Company was a family-owned business which owned a quality beer called Mountain Man Lager. As shown in Exhibit 1‚ the Mountain Man Lager was well known as working man’s beer. Its quality taste with bitter flavor and high alcohol content were the value propositions for the products. And the key resources for these features were the special recipe and a meticulous selection of barley. Also the main customer segment for the Lager was blue collar most of whom were
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Beer Street and Gin Lane Beer Street and Gin Lane Hogarth’s one of the best known his satirical paintings. He designed and published them as part of a campaign in support of the government’s Gin Act‚ in an attempt to restrain the consumption of cheap gin. In these paintings‚ Hogarth compares the joys of beer drinking with the gin which caused the complete destruction of the people in town that he warns unpleasant consequences of alcoholism. Beer Street shows a happy city drinking the ’good’
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per year. International operations now account for 32% of AB ’s net income. They are also a leader and innovator in vertical integration‚ founding subsidiaries that produce everything from raw materials to packaging to entertainment. Industry The beer industry is a $91.6 billion market in the United States‚ it accounts for 52% of total alcohol beverage sales and 85% of the consumption. The industry has seen an extended period of relatively flat consumption‚ with the only steady growth occurring
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managed to remain a strong growth opportunity. Alcoholic consumption in 2009 was estimated at 28‚034 billion VND‚ increasing by 4.47 percent year-on-year (approximately US$1.54 billion‚ falling by 5.88 percent due to the dong devaluation). Accordingly‚ beer sales were estimated at 2‚005 million liters‚ increasing by 8.38 percent year-on-year. The figures for wine and spirits were 29.6 million liters (rising 6.09 percent year-on-year) and 16.5 million liters (rising 3.77 percent year-on-year)‚ re- spectively
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House should belly up and pass the craft brewery bill Imagine you’re visiting Georgia from a different state. One Saturday you and your family tour Reformation Brewery in Woodstock. You have a few pints and enjoy the beer enough that you want to take some to friends back home - but the bartender tells you nope‚ you’ll have to go find it at a grocery or liquor store down the street even though it’s brewed in the same building. Confusion from tourists about Georgia’s archaic craft brewery law
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16 2 Executive Summary In the year 2000 SAB Company‚ which had already moved their headquarters from South Africa to the UK‚ was placed 5th in world brewing production (around 3.5%). Ten years later and after several acquisitions and the MillerCoors LLC joint venture (USA) they were able to reach 2nd with almost 14% of world beer production. SABMiller focuses on two main financial drivers for driving success: (1) maintaining or improving margins‚ and (2) growth of revenues at a faster pace
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Case 2 Global Forces and the European Brewing Industry PESTEL Analysis - Political actions against over-consumption restrictions by government (prohibition‚ taxes..) - Economical cost reduction rise of off-trade because of sales/discounts in supermarkets rise prices of packaging economy crisis - Social health and fitness customers drink more wine then before beers demand - Technology innovation in beer production‚ new brands‚ flavors
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the attractiveness of the light beer segment for Mountain Man Brewing Company using the three targeting criteria we discussed in class. The three targeting criteria for points of parity and differentiating are Potential‚ fit and defensibility. Potential means the firm’s ability to tap into market; Fit means the match between the market and the firm’s capabilities. And defensibility means how well company can define its position. Potential: Overall‚ the light beer segment has tremendous potential
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