Project report on: Consumer Trust – Flipkart Subject: Consumer Behaviour Submitted to: Prof. Neha Gupta Submitted by: Ami Vora Roll No: 58 Class: PGDM - Communications FLIPKART is an Indian e-commerce company founded by Sachin Bansal and Binny Bansal in 2007‚ both alumni of the Indian Institute of Technology Delhi. Initially funded by the Bansals themselves with Rs.400‚000‚ Flipkart has since then raised funding from venture capital funds Accel India in 2009 and Tiger Global (US$10
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Consumer Motivation LEARNING OBJECTIVES After studying this chapter students should be able to: 1. Understand the types of human needs and motives and the meaning of goals. 2. Understand the dynamics of motivation‚ arousal of needs‚ setting of goals‚ and interrelationship between needs and goals. 3. Learn about several systems of needs developed by researchers. 4. Understand how human motives are studied and measured. CHAPTER SUMMARY Motivation is the driving force within individuals
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Consumer behavior Simona Romani Chapter 1 – Consumer motives and values Motivation (I) Motivation is a driving force that moves individuals to take a particular action; this driving force is produced by a state of tension‚ which exists as a result of an unfulfilled need. Need Satisfaction Homeostasis We strive for a state of equilibrium (Homeostasis) Physiological needs (e.g. hunger) move us away from this But so do social and psychological needs Deprivation Motivation (II) Biogenic
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Define Consumer Response Consumer response is the positive or negative feedback a company receives about its products‚ services or business ethics. A consumer response can be solicited by the company or initiated by a consumer. The response can include a letter or answers to questions about a product or issue within the company. 1. Function * Customer response can help a company improve its overall quality of a product or service. For example‚ if an automaker desires to know the overall
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The Impact of Demographic Changes on Higher Education Summary of Conference Discussions July 27–28‚ 2005 Philadelphia‚ Pennsylvania a © 2005 The College Board. All rights reserved. College Board‚ SAT‚ and the acorn logo are registered trademarks of the College Board. Connect to college success is a trademark owned by the College Board. All other products and services may be trademarks of their respective owners. Visit the College Board on the Web: www.collegeboard.com b Contents Introduction
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CONSUMER AWARENESS ECONOMICS PROJECT 10/23/2010 NAVEED KARIMBAKSH XI-B TO Mrs. BIBY ECONOMICS TEACHER TO Mrs. BIBY ECONOMICS TEACHER CONTENTS S.NO | TOPIC | PAGE NO. | 1 | ACKNOWLEDGEMENT | 3 | 2 | LIST OF TABLE | 4 | 3 | LIST OF FIGURES | 5 | 4 | INTRODUCTION | 6-7 | 5 | BACKGROUND INFORMATION | 7-10 | 6 | SURVEY | 11-23 | 7 | CONCLUSION | 24 | 8 | Bibliography | 25 | ACKNOWLEDGEMENT First and foremost I thank the god for his blessings‚ showered on me in completing the project successfully
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Gatorade What is Consumer behavior? Does consumer behavior extend beyond a person purchasing a product‚ the answer to that question and many more lie in the following reading. Consumer behavior is the study of when‚ why‚ how‚ and where people do or do not buy a product. Consumer Behaviors involve researching what the product is‚ why would someone want or need to purchase the product along with a consumer attitude toward the product. Most importantly answering these questions allow marketers
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number of consumer related issues. Consumer protection has earned an important place in the political‚ economic and social agendas of many nations. In India‚ the Government has taken many steps including legislative‚ to protect consumers. Consumers get exploited in the market. They respond to advertisements and buy goods. Generally advertisements do not give all the information that a consumer needs to know or wants to know about a product. Consumer awareness is making the consumer aware of His/Her
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MKTG 202: MARKETING RESEARCH Summer Assignment CONSUMER NEW ZEALAND Name: Uni ID: Date: 20/01/12 Table of Contents Executive Summary 1 Background 2 Research Objectives 3 Qualitative Research 4 Secondary Research 5 Conclusion/Recommendation 6 Reference 7 Appendix 8 Executive Summary This report has been prepared to evaluate the effectiveness of Consumer New Zealand’s online subscriptions and ways that it could
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double in size‚ the population has become qualitatively different from what it was in 1950. As noted by the Population Reference Bureau‚ “The U.S. is getting bigger‚ older‚ and more diverse.” The objective of this report is to highlight some of the demographic changes that have already occurred since 1950 and to illustrate how these and future trends will reshape the nation in the decades to come through 2050. The Census Bureau projects that the U.S. population will continue to grow‚ to almost 440 million
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