I didn’t research the Beer Game itself prior to the game being played. I did read the summary provided of the game‚ but if I had done a little research on the web prior to the game‚ I would have had quite a bit of insight. It seems this game is very well known and used quite often in schools and management training to show the supply chain in action. The game has been around since the 1960’s when a group from MIT’s Sloan School of Management introduced the game as a part of a research project
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distinguishes it? 2 What enabled MMBC to create such a strong brand? 3 What has caused MMBC’s decline in spite of its strong brand? 3 Should MMBC introduce a light beer? 4 Is MM Light financially feasible for MMBC? 5 Break-Even Point (BEP) Analysis 6 MM Lager Cannibalization 6 MM Light Marketing Strategies 7 Exhibit 1 – SWOT Analysis 9 Exhibit 2 – Financial Data and Assumptions 10 Exhibit 3 – Break-Even Point (BEP) Analysis Calculations 11 Exhibit 4 – MM Lager Cannibalization Calculations
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Case Study # 02 The Boston Beer Company Brewers of Smuel Adams Boston Lager (Mini Case) MGT 504: Strategic Management Prepared For Tanvir H Dewan Course Co-ordinator College of Business Administration IUBAT Prepared By Group: Indestructible IUBAT-International University of Business Agriculture and Technology 25 May‚ 2012 Boston Beer Company: The Boston Beer Company was founded by Jim Koch in 1984. The Boston Beer Company has been cited as one of the best companies to work
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analyze the brand of Tiger Beer‚ the flag-ship product of Asia-Pacific Breweries Singapore‚ through SWOT (Strengths‚ Weaknesses‚ Opportunities and Threats) analysis‚ competitors’ examination and its different marketing efforts by the company. This analysis is restricted geographically to the beer-consumption market in Singapore. Some recommendations are made at the end of this report with reference to the limits of the research for this paper. Company Profile: APB and Tiger Beer Asia Pacific Breweries
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Player Manual for Beer game Last Modified Jan 7‚ 2011 Game Link: http://davinci.tamu.edu/beergame/ Objective of the Game: Is to satisfy the demand of the customer‚ while keeping the cost low. There is a cost for holding inventory and a cost for not satisfying demand (backorder). The demand for the product remains until it is satisfied i.e. backorder persists until it is fulfilled. Each player would be given an information card as shown below‚ The information card contains details regarding
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and Threats STRENGTHS • Consumers across the UK now rely heavily on having a form of mobile communication at their disposal. The market is fast becoming an essential for the population and the chances of it changing are extremely low. • The UK industry is one that sees the most innovative and technologically advanced phones worldwide. • Compared with other nations‚ the UK has a relatively high adoption level for technology. Many consumers are quick to integrate new technology into their daily
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The Marketing of Budweiser Beer Although I am no longer a beer drinker‚ I have chosen to report on the marketing of Budweiser beer‚ brewed and distributed by the Anheuser-Busch Corporation‚ with home offices in St. Louis‚ Missouri. It is my interest in their marketing strategy‚ especially television ads‚ that led me to report on this particular product. I will start by looking at the company ’s major screening criteria for it ’s name of product and marketing possibilities. Founded in 1860‚ in St
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Construction is one of the major and essential industry of any economy. It is one of the greatest asset of any country. The paper is based on the construction industry and the selected country is Saudi Arabia. Saudi Arabia is one of the giants in the construction industry. It is one of the interesting country in the economy globally. First‚ an introduction of Saudi Arabia and its construction company will be discussed. Second‚ the paper will discuss the SWOT analysis of and the framework of porter five
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perspective on this subject of light beer versus full flavor beer is an on-going argument that all beer drinkers have taken part in at one time or another. Once the truth had been discovered about light beer in this age of staying slim‚ many have traded in their full flavor beer for the light beer. One might bring into question the subject of such trivial importance‚ but one would think that if people cannot openly discuss a subject as trivial and inconsequential as beer‚ then how could they be expected
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Exhibit CS-1: 2011 Allocation of Gross Rev…..…16 Exhibit 1: Resource Based View RBV……………16 Exhibit CS-2 Goss Rev Annual Trend…….……...17 Exhibit 2: Molson-Coors Five Forces………….....18 Exhibit 3: Molson-Coors Value Chain……………18 Exhibit 4: Molson-Coors SWOT Analysis…….....19 2 Executive Summary The most important strategic issue facing Molson Coors today is determining how to increase profits across all geographic regions in which the firm competes. There are a number of problems
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