___________________________________________________________ 6 Large Brewery: ___________________________________________________________________ 6 The Top 10 Craft Breweries in US: _______________________________________________ 7 1. 2. Boston Beer Co. _______________________________________________________________ 7 Sierra Nevada Brewing Co. _____________________________________________________ 7 3. New Belgium Brewing Co. ________________________________________________________ 8 4. 5. 6
Premium Beer Brewing Brewery
(Chris) have? Chris is not happy about the declining sales that Mountain Man Beer Company (MMBC) is beginning to witness for the first time in their history. He wants to reverse the situation and keep the brand a regional leader in the U.S. East Central Region. He would like to launch Mountain Light beer with the hopes of attracting younger drinkers to the brand‚ yet still keep the brand equity that is better suited to older beer consumers‚ which represents the core customer value for the company. He
Premium Beer Brand Marketing
Mountain Man Brewing Company (MMBC) has enjoyed being in top position in premium beer segment for the past fifty years and are now facing a 2% decline in revenue whilst a change in leadership infuses new energy to bring a change in their product line. Chris Prangel‚ son of the retired president and owner of MMBC faces the challenge of successfully implementing a marketing strategy to introduce a ‘light’ beer; in a growing beer segment‚ as maintaining status-quo would no more be an option to sustain their
Premium Beer Marketing Brewing
in response to changes in beer drinkers’ preferences. Mr. Prangel’s response to this problem is introducing a “light beer” form of the popular Lager. In the past six years‚ the “light beer” industry as increased at an annual rate of 4% while sales of traditional beer has been declining annually by 4%. Although this seems like a probable solution‚ there are two major problems Mr. Prangel is facing: 1.) Mountain Man’s current target market will not approve of this new beer‚ and 2.) bringing in a light
Premium Beer Marketing Brewing
SWOT Analysis: Strengths Evidence Implications Well-known brand and experience Reputation; known as a quality beer. Enable to meet the needs of the consumers. Reduce take-up risk by customers Easy to convince retailers to stock your beer extensions. Introductory marketing need not create awareness. Possible packaging and labeling efficiencies. Brand loyalty With a rate of 53% in the East Central region. Mountain Man brand loyalty rate is higher than that of competitors (42% Budweiser and
Premium Marketing Beer Strategic management
Mountain Man Beer Company (MMBC) was founded in 1925 and the family launched as Mountain Man Lager. By the 1960s‚ Mountain Man Lager’s reputation as a quality beer was well entrenched throughout the East Central region of the United States. MMLC’s single brand product strategy and brand extension market research evaluation: 1. The Mountain Man Lager brand rated as the best known regional beer and won ‘Best Beer in West Virginia’ for its eight year straight.‚ it also won ‘Best Beer in Indiana’
Premium Beer Marketing Brewing
five forces acts to drive down overall profitability. 1. Competitors In current the main competitors of Tsingtao beer are Budweiser‚ YangJing‚ Blue Ribbon and China Resources Snow Breweries‚ etc. YanJing Beer is the biggest competitors to Tsingtao Beer‚ it has high brand image. After 1999‚ YangJing changed its strategy‚ annex more than 30 beer industries; it was the first chair in beer business in a period of time‚ it entered a period of expansion. China Resources Breweries was founded in 1994 and
Premium Marketing Beer Profit
Introduction Launched in 1932‚ Tiger beer (Tiger) is Asian Pacific Breweries’ (APB) flagship brand. Over the years‚ Tiger has seen beer drinkers globally acclaim Tiger as one of the finest in the world. It has consistently come out on top in world tastings‚ winning gold medals for its crisp‚ smooth‚ refreshing‚ well-balanced and flavourful taste. Tiger Beer has evolved from a local beer to become one of Singapore’s most recognised icons globally. In its 75-year history‚ the brew has picked up over
Premium Target market Brand Target
industry by focusing on importing Danish beer into selected markets‚ through a network of alliances. The case provides an opportunity to consider the strengths and weaknesses of the company’s strategy and options for future development. l l l It is better to be dominant in a small niche than to be a marginal supplier in a big market. (Claus Nielsen‚ international sales director‚ BGD) Denmark is a beer-drinking country with a long tradition of brewing beer. The Danish brewing industry is dominated
Premium Beer Brewing
2011 Individual Project Ale and Lager Beer in India Beer first appeared in India in the mid-1700’s‚ during the early years of the British Empire. The demand of beer came from the British troops and other British officials who were suffering in the blistering heat of the Indian climate. The demand for beer was at such a high rate that a British distributor‚ George Hogson‚ developed a special type of beer in his brewery in London‚ England. The beer was dubbed Indian Pale Ale or IPA for short
Premium Beer