Boston Beer Company Case Study Analysis 1. Boston Beer’s strategy is primarily focused on growth through differentiation. The sources of its competitive advantage can be classified as a company that provides high quality beer with unique flavors‚ a market driven approach‚ and a very efficient contract brewing strategy. In terms of quality‚ the company created a premium beer by its selective use of ingredients and less water. Boston Beer has won honors such as being the first American beer
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Department of Economics Author: Bachelor Thesis Anne Mette Lund Madsen Gina Helland Hauge Advisor: Valdemar Smith The International Beer Industry – Opportunities for Carlsberg The Aarhus School of Business 2009 Abstract In this thesis there has been an evaluation of the strategy followed by Carlsberg in the Western and Northern European beer market and the objective was to find out if their current strategy is the right one for the company. This market was chosen because it is stagnating
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CASE The United States Beer Industry Over the last few decades‚ the United States beer industry has been characterized by a very clear trend toward an increase in the concentration of the market. Today‚ some 80% of all the beer consumed in the United States is produced by just three companies: Anheuser-Busch‚ SAB-Miller‚ and Molson Coors‚ up from 57% of the market in 1980. Anheuser-Busch had almost 50% of the market in 2006‚ up from just 28.2% in 1980. SAB-Miller (formed in 2002 when South African
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Boston Beer Company (Samuel Adams) SWOT Analysis Samuel Adams has long been one of America’s most popular beer companies. The Boston Beer company prides itself on great tasting beer for the consumer‚ and profitable growth for the company. Although Samuel Adams beer is a popular beer in New England‚ it only holds just over 1% of the market share of the beer industry. Overwhelmed by popular brews such as Bud‚ Coors and Corona‚ Samuel Adams struggles to gain market share. Even with their low market
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analyze the brand of Tiger Beer‚ the flag-ship product of Asia-Pacific Breweries Singapore‚ through SWOT (Strengths‚ Weaknesses‚ Opportunities and Threats) analysis‚ competitors’ examination and its different marketing efforts by the company. This analysis is restricted geographically to the beer-consumption market in Singapore. Some recommendations are made at the end of this report with reference to the limits of the research for this paper. Company Profile: APB and Tiger Beer Asia Pacific Breweries
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2008 Northern & Western Europe Beer volume 51m hl Net revenue DKK 37.1bn Operating profit DKK 4bn See page 28 for regional performance. 47% OF TOTAL VOLUME % Operating profit Share of operating profit* DKKbn 5 4 3 2 1 0 60 50 40 30 20 10 07 * Before not allocated expenses and other activities (rhs) 20 20 08 Eastern Europe Operating profit Share of operating profit* DKKbn 5 4 3 2 1 0 % 50 40 30 20 10 0 43% OF TOTAL VOLUME Beer volume 46.8m hl Net revenue DKK
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MOUNTAIN MAN BREWING CASE WRITE-UP Problem Statement: Mountain Man Brewing (MMB) has been successful with only one beer‚ Mountain Man Lager‚ but consumption has decreased. The decrease in sales for this beer has caused a decrease in profits‚ since it is their only product. Mountain Man needs to consider a change in their positioning strategy to increase sales and profits to keep the business successful. Alternative #1: Create‚ promote and sell Mountain Man Lager Light Pros: It gives
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decline in spite of its strong brand? 3 Should MMBC introduce a light beer? 4 Is MM Light financially feasible for MMBC? 5 Break-Even Point (BEP) Analysis 6 MM Lager Cannibalization 6 MM Light Marketing Strategies 7 Exhibit 1 – SWOT Analysis 9 Exhibit 2 – Financial Data and Assumptions 10 Exhibit 3 – Break-Even Point (BEP) Analysis Calculations 11 Exhibit 4 – MM Lager Cannibalization Calculations 12 Exhibit 5 – MM Light Marketing Strategy 15 What is the current situation? Mountain Man Brewing
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Coursework: Economic & Political Environment of International Business Is the End of the German Beer Industry Near? 1. Discuss how the changing technological environment present international threats and opportunities to the German beer industry. To discuss how changing technological environment presents international threats and opportunities for the German beer industry‚ the term of changing technological environment has to be explained. The literature distinguishes between a micro
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1. What are the dominant business and economic characteristics of the global beer industry? 2. What do you see as the key success factors for firms in the global beer industry? 3. What does a strategic group map of the global beer industry look like? How strongly is Grupo Modelo positioned in the industry? How favorably does it compare with its closest Mexican rival FEMSA? How favorably does Grupo Modelo’s position compare to that of Heineken? 4. What are the resource strengths and weaknesses
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