EDA3046 Past paper – Oct/Nov 2012 Question 1 1.1 Holistic Environment (5) - environment is more than just nature. Everything around us is part of our environment. We must decide how important it is for us to conserve it and whether we want to conserve it. The space created by personalities‚ influences perceptions‚ attitudes and behaviour in the environment. Aggression‚ love‚ helpfulness et cetera influence people’s attitudes towards environment and others. 1.2 Environmental Education (4) –
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AAA Wine/Spirits Marketing Plan – AAA Wine/Spirits Expansion Table of Contents Executive Summary4 Company Description5 Vision‚ Mission‚ Beliefs and Values 6 Core Competencies7 Situation Analysis9 Competitors11 Target Market12 Action Plan13 The Marketing Mix14 Product Strategy15 Distribution Strategy15 Promotion Strategy16 Pricing Strategy18 Customer and Supplier
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carefully considered. Magazines and television shows reveals detailed information regarding viewers and readers that allows advertisers to target very specific populations. In response to lobbyists and the fear of government action‚ in 2003 the liquor and beer trade organizations joined the wine industry in adopting a “30% threshold” to guide the placement of beverage ads. This means they would not advertise where the underage audience exceeds 30%. The magazine ads decreased as the television ads increased
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Strategic Planning Business Unit Strategic Planning • SWOT Analysis – External Environment Analysis (Opportunity and Threat Analysis) • Marketing Opportunity – Buying opportunity more convenient or efficient – Meet the need for more information and advice – Customize an offering that was previously only available in standard form Business Unit Strategic Planning – Marketing Opportunity Analysis (MOA) • Can the benefits be articulated to a target market? • Can the target market be reached with cost-effective
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LEARNING OBJECTIVES After reading this chapter‚ students should: ❑ Know how marketing affects customer value ❑ Know how strategic planning is carried out at different levels of the organization ❑ Know what a marketing plan includes CHAPTER SUMMARY The value delivery process (marketing) involves choosing (or identifying)‚ providing (or delivering)‚ and communicating superior value to the consumer. The value chain is a tool for identifying key activities that creates
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Target Market and Segmentation The core of market segmentation is satisfying the customer’s needs and wants. However‚ that is hard to achieve because all buyers have different perspectives and needs as well as customer’s needs and preferences easily change in terms of various industries which offer similar goods and services. Imperial Leather Soap aims at effective segmentation in order to make profits by analysing four types of segmentation which need to be identified (Alan & Tracy‚ 2002). These
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Sonic Marketing Plan & Exercises : With Chapter 3: Jane Melody asks you to scan Sonic’s external environment for early warning signals of new opportunities and emerging threats that could affect the success of the Sonic 1000 PDA. Using Internet or library sources (or both)‚ locate information to answer three questions about key areas of the macroenvironment. What demographic changes are likely to affect Sonic’s targeted segments? What economic trends might influence buyer behavior in Sonic’s
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Individual Assignment: * Career Development Plan Summary Kuganesh Manogharan University of Phoenix HRM/531 Tiffany Mytty February 20‚ 2011 Within the next 12 months‚ Kudler Fine Foods plans to increase customer loyalty by offering added high-margin services‚ leveraging a better understanding of customer
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knowledge and skill in research and business planning. COURSE EVALUATION The performance of students will be evaluated based on the followings; Individual : Percentage Mid-Term Examination Final Examination 15% 50% Group : Business plan : a) Written Report b) Presentation c) Progress Report Total 20% 10% 5% ____ 100% COURSE OUTLINE 1 • • • • • .0 Introduction to Entrepreneurship Evolution of entrepreneurship theory Islamic view on entrepreneurship Definition
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INSTRUCTIONS Module Title: Global Marketing Management Module Code:MOD003470Level:7 Academic Year:2014/15 Teaching period:S1 Module Leader:Dr. John W. Lang This must be submitted via TURNITIN no later than 5pm on the 12th January 2014. Background: You are employed as a Global Marketing Consultant and have been asked by your Senior Vice President of Marketing in IKEA to prepare a management report that addresses the following global marketing issues pertaining to the launch
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