SUNSILK – INNOVATIVE MARKETING STRATEGIES 1. INDUSTRY PROFILE Shampoo in India was derived from the Hindi word ‘Champi’ meaning hair massage. The introduction of shampoo in India dates back to the British reign in the country. Being a recent development the growth of shampoo or rather the penetration levels of shampoo in the India has been commendable. The shampoo market in India is estimated to be Rs 2‚500-3‚000 crore. The shampoo market is India is categorized according
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Basel II Credit Risk – Regulatory Capital Vivek Rastogi (Oski Cohort) EWMBA202: Individual Assignment Paper Submitted On: 12/04/2013 Table of Contents 3. Basel I Capital Accord 3 4. Basel II Capital Accord 5 4.1 Introduction 5 4.2 The three pillars of the new Accord 5 5. Value at Risk and other financial risk measures 7 5.2 VaR Approaches 8 5.3 Financial Risk Measures 9 6. Credit risk measurement under Basel II Capital Accord 9 6.1 Introduction 9 6.2 The Standardized
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MY FAVOURITE COUNTRY Taiwan‚ officially the Republic of China‚ is a state in East Asia. Originally based in mainland China now governs the island of Taiwan‚ which makes up over 99% of its territory‚ as well as Penghu‚ Kinmen‚ Matsu‚ and other minor islands. Neighboring states include the People’s Republic of China to the west‚ Japan to the east and northeast‚ and the Philippines to the south. Taipei is the political capital as well as economic and cultural center in Taiwan. New Taipei the most
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THE IMPACT ON DIRECTORS OF EU DIRECTIVES IN RESPECT TO EMPLOYMENT CONTRACTS •The member states commit themselves to make the required measure to ensure the laws‚ regulations‚ collective agreements or independent occupations are not contrary to the principles of equal treatment. •The majority of the EU law on employment and industrial relations are contained in EU directives- member states are to accomplish the objectives contained within a directive by a specific date. If they breach to adhere
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Event Safety Generic Risk assessment This example event risk assessment is for a small music festival held on a green field site for up to a maximum of 4000 attendees. Event Name Date of Assessment Version Review Date Assessment carried out by What are the hazards? Who might be harmed and how? What are you doing already? What further action is necessary? Action by who? Action by when? Done Workplace transport Workers and others risk serious‚ possibly fatal‚ injuries if struck by
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CheckPoint: Causation of Crime Life Course Theories – criminologist believe that lying‚ stealing bullying and other conduct problems that occur in childhood are the strongest predictors of future criminal behavior and have been seriously undervalued in the examination of why crime occurs. Criminologist Michael Gottfredson and Travis Hirshchi believe that criminal behavior is linked to low self-control‚ they have also indicated that once negative behavior patterns have been established‚ they cannot
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Prof. Bilovodska TYPES OF INTELLIGENCE Throughout centuries‚ people have wondered what makes some people highly intelligent‚ moderately intelligent‚ and some with low intelligence. In order to determine intelligence one must first know what intelligence is. Intelligence by definition means to learn‚ understand‚ and or deal with new experiences (MERRIAM-WEBSTER‚ 2012). Individuals use intelligence to think rationally during critical times. Intelligence in an individual measured through
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CheckPoint: Functionality of Programs When a program starts in an object-oriented language‚ information is put into compartments. This is what allows the program to compute things. In this example‚ we’ll be taking an e-business and examining an order has been placed within said program. All of the data is put into the right compartments‚ but what happens when the order needs to be submitted? The program has to have the capability of taking the data from the compartments and saving it to a file that
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of Intelligence 1. Naturalist Intelligence (“Nature Smart”) Designates the human ability to discriminate among living things (plants‚ animals) as well as sensitivity to other features of the natural world (clouds‚ rock configurations). This ability was clearly of value in our evolutionary past as hunters‚ gatherers‚ and farmers; it continues to be central in such roles as botanist or chef. It is also speculated that much of our consumer society exploits the naturalist intelligences‚ which
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The Lincoln Lawyer Eng 225 Richard Bair March 25‚ 2012 The Lincoln Lawyer Introduction “When making a movie from a popular‚ 400-page mystery/thriller novel‚ the success or failure of the film production often relies more upon the quality of the adaptation than any other single factor” (Berardinelli‚ 2011‚ para 1). This statement has never been truer than with the film The Lincoln Lawyer. There are a lot of stories that try to make the transition from the pages of a book
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