Qualitative & Quantitative Research Methods PSY 326 Dr. Willow Aureala March 29‚ 2011 Qualitative & Quantitative Research Methods There are two types of research methods: qualitative and quantitative. Qualitative research methods are complex meaningful analyses characterized by processes and meanings that are not measured in terms of mathematical measurements. Quantitative research however‚ relies and builds on mathematical procedures and methods‚ such as frequency‚ quality‚ amount
Premium Quantitative research Scientific method Research
I. Rational II. Situational Analysis III. Theoretical background IV. Conceptual Model V. Research Design VI. Sources I. Rational: According to James R. Healey (2011)‚ reporter for USA Today‚ customers have lost confidence in Volkswagen’s quality. Volkswagen has been subjected to a real loss in the perception of its customers regarding its cars quality. This situation results mainly from a quality problem. In fact‚ according to Marty Padgett (May 14‚ 2007)‚ for the website www.thecarconnection
Premium Volkswagen Group Volkswagen Quality control
Assignment One BUS642 Business Research Methods and Tools August 27‚ 2012 What is business research? Why should there be any question about the definition of research? “Business research is a process of planning‚ acquiring‚ analyzing‚ and disseminating relevant data‚ information‚ and insights…in ways that mobilize the organization to take appropriate actions that in turn‚ maximize performance.” (Cooper‚ & Schindler‚ 2011‚ p.4) Research is a planned and systematic process of inquiry and
Premium Research Sales
Hepatitis B is a viral infection acquired through direct contact with blood or other bodily fluids of an infected individual. A person infected with the Hepatitis B virus can have an acute infection lasting a couple of weeks or can develop a serious chronic illness. Symptoms of an acute infection occur within 6 months after exposure and can include fatigue‚ nausea‚ loss of appetite‚ jaundice‚ joint and muscle pain. Although many times chronic hepatitis B is asymptomatic it could lead to liver damage
Premium Immune system Vaccine Vaccination
Chapter 2: The Marketing Research Process and Proposal This chapter provides the overview of the research process (scientific research process) Changing View of the Market Research Process 1) Data for interpretation Primary data: information that is collected specifically for a current research problem or opportunity. Secondary Data: growing emphasis on secondary data. Information previously collected for some other problem or issue → stored in a data warehouse to help understand bus problems
Premium Research Scientific method Exploratory research
Types of research methods and disciplines A dissertation is an extended piece of writing based on comprehensive reading and research‚ written by an academic scholar at an undergraduate‚ masters or post graduate level. In some cases‚ a dissertation is referred to an academic research document written at PhD level‚ while a Thesis may be one which is written by an academic at Masters or Undergraduate level. However the opposite is also true in other cases. Etymology The word ‘dissertation’ was derived
Premium Scientific method Research Science
1． What are the four product growth strategies according to the Ansoff matrix? Critically evaluate each of them with an appropriate example of each. Answer1: (1) Product strategies for growth: a useful way of looking at growth opportunities is offered by the Ansoff Matrix as it is a practical framework for thinking about how growth can be achieved through product strategy. It comprises four general approaches to sales growth: market penetration/expansion‚ product development‚ market development
Premium Marketing Market penetration Markets
Executive Summary This research provides statistical analysis for gross monthly sales in 60 stores using five key measures within a 10km vicinity: number of competitors‚ population in ‘000’s‚ average population income‚ average number of cars owned by households‚ and median age of dwellings. These quantitative variables are the key determinants‚ which will provide substance for descriptive statistics and the multiple linear regression model. This research reports mainly on statistical analysis
Premium Regression analysis Statistics Standard deviation
Zyklon B is a deadly gas because it kills plants‚ animals‚ and people. Zyklon B gas was used to kill tons of Jews‚ Polish‚ Irish‚ British‚ Chinese and Africans.(Franciszek Piper) Zyklon B had other purposes than killing people. (Clark) It also kills bacteria‚ viruses‚ and algae. Zyklon can also suffocate humans and plants. (Clark) There are 4 main types of gas for chemical warfare‚ choking agents‚ blistering agents‚ blood agents‚ and nerve agents.(Clark) Choking agents attack the lungs and heart;
Premium Immune system Nazi Germany Adolf Hitler
Evaluation Matrix The EFE indicates there are significant revenue opportunities in meeting the needs of aging leisure-oriented Baby-boomers (BBs)‚ and the young Generation-Y (GY)‚ who desire fashionable sportswear and are Internet savvy. Two significant threats to the industry are the disruption in product supply from foreign manufacturers such as Indonesia where there is political unrest and not keeping pace with rapid changes in consumer preferences. CPM: Competitive Profile Matrix Nike is a
Premium Marketing