A Study on Brand-Switching Behavior and Promotional Strategies for High-End Airline Flight Services Mihir Dash* and Jacob Alexander** This study analyzes the impact of different promotional programs on the brand-switching behavior of students with respect to premium flight services to determine the ‘optimal promotional mix’ that service providers should offer. This study uses the Markov brand-switching model in combination with game theoretic techniques to find the optimal promotional mixes
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SE571 Course Project: Security Assessment and Recommendations Overview This course does involve a lot of technical information and theory but‚ what really matters is how this knowledge can be used to identify and remediate real-world security issues. What you learn in this course should be directly applicable to your work environment. The course project that you will complete is designed to further this goal. In the first
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EXECUTIVE SUMMARY The United Arab Emirates is seeing a more cosmopolitan‚ consumer-oriented lifestyle evolve‚ buoyed by oil revenues‚ massive infrastructure development‚ and a growing multinational workforce. The U.A.E. is a federation of seven states‚ or emirates‚ bordering on the Arabian Gulf and surrounded by Qatar‚ Saudi Arabia and Oman. Together‚ Abu Dhabi‚ Dubai‚ Sharjah‚ Umm al-Qaiwain‚ Fujairah‚ Ra’s al-Khaimah and Ajman occupy 83‚000 square kilometers with 700 kilometers of coastline
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School of Business BTEC HND in Management/Marketing/Information Technology Introduction 1 Organizational Behavior 1 Organizational Structure and Culture 2 1.1 Compare and contrast different organizational structure and culture. 3 Figure 2 Hierarchal Structure of Jollibee 3 Figure 1 Hierarchal Structure of McDo 3 Explain the differences between two different organization structures/charts.M2 4 1.2 Explain how the relationship between an organization’s structure and culture
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The Effects on the Attitudes and Behavior of Having OFW Parents In this generation some of the parents in our country choose to work abroad to be far away from their love ones just to earn money that may cause negative effects to their families. Some common negative effects of having OFW parents are the teenage problems such dropping out of school‚ taking prohibited drugs and getting into early pregnancy. These negative effects sometimes occur when children don’t get too much attention from their
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Behavior therapy has made remarkable headway since its inception in the early 20th century. Emerging in a time when psychotherapy was dominated by Freudian psychanalysis‚ behavior therapy flourished in spite of harsh scrutiny and opposition. Behavior therapy’s themes and characteristics were regarded as deviate and starkly different from the psychoanalytic model. Although techniques now used in behavior therapy have been used throughout history‚ (i.e.‚ such as intentionally soiling drinks to induce
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Introduction to Consumer Behavior What is Consumer behavior? – pg 6-8 Consumer Behavior The study of individuals‚ groups‚ or organizations and the processes they use to select‚ secure‚ use‚ and dispose of products‚ services‚ experiences‚ or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Application of consumer behavior – pg 9-11 1) Marketing Strategy 2) Regulatory Policy Social Marketing The application of marketing strategies and tactics
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A TERM PAPER ON CONSUMER LEARNING Course Name: Consumer Behavior Course No: 325 Submitted To Dr. A.N.M. Sayeedul Haque Khan Professor Department of Marketing University of Dhaka Submitted By Moidul Islam Roll No: 139 Section: A Batch: 15th Department of Marketing University of Dhaka Date of submission: September 14‚ 2011
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hPsychological Disorders and Approaches to Treatment APSS 111 Teaching Team What is Abnormal Behavior? • Some leading definitions about what is considered abnormal: • Deviance »Deviate from normative behaviors in our society / culture • Maladaptive Behavior »Impair the person’s normal functioning • Personal Distress • A continuum perspective to understanding abnormality Classification of Psychological Disorders • Diagnostic and Statistical Manual of Mental Disorders – 4th Ed. (Text Revision) (DSM IV‐TR)
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through social communication & intereaction Ans. b. interpersonal skill 5. Where the source of power is in persons control over rewrding outcomes‚ that power is called. Ans. d. Reward power 6.It means melting resistance to change‚ the people who will be affected by the change come to accept the need for it. Ans. b. Unfreezing 7. This training is also known as laboratory training‚ encounter groups & T- Groups Ans. a. sensitivity 8.They are the things that come together to define a culture & reveal
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