Promotion Promotion Chapter Fourteen: Communicating Customer Value: IMC Strategy Chapter Fifteen: Advertising and Public Relations Chapter Sixteen: Personal Selling and Sales Promotion SBMT 5030 Prof. Joseph Salvacruz Department of Marketing HKUST Topic Outline The nature of integrated marketing communication The communication process and steps in developing effective marketing communication Setting the promotion budget and factors that affect the design of the promotion mix
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Exercise 29 Q 1: Were the groups in this study independent or dependent? Provide a rationale for your answer. Q 2: t ’ –3.15 describes the difference between women and men for what variable in this study? Is this value significant? Provide a rationale for your answer. Q 3: Is t ’ –1.99 significant? Provide a rationale for your answer. Discuss the meaning of this result in this study. Q 4: Examine the t ratios in Table VI. Which t ratio indicates the largest difference between the males
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The years during the mid 1840s to 1850s in Ireland were definitely not the best for many families‚ it was a time of tragedy. These were the years during the horrific times called the Irish Famine‚ also known as the Potato Famine or Great Hunger. The Irish Famine claimed innumerable amount of lives‚ leading to a “mass emigration of famine survivors to the United States” (McCallum). There were countless of families who emigrated to America during this catastrophe in order to escape starvation‚ poverty
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The question is for adult patients with hypertension‚ what are the benefits of exercising 3 to 4 times a week on blood pressure compared with patients that do not exercise. Lewis defines hypertension as “continuous blood pressure greater than 140 over 90‚ hypertension that is not controlled.” “Hypertension or high blood pressure is an important medical and public health problem. There is a direct relationship between hypertension and cardiovascular disease‚ and a proportional increase in the risk
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Behavior * Economic man * Primarily rational 合理的 * Complete knowledge * Needs defined清晰的 * Estimate satisfy action判断令人满意的行为 * Maslow马斯洛 * Physiological 85%生理学上的 * Safety 70% * Social 50% * Esteem 40%尊敬 * Self actualization 10%自我实现 * High evolvement decisions * Low evolvement decisions * Engle-Kollat-Blackwell (EKB) * Mentalist心灵主义者 -exposure揭露‚ attention‚ comprehension理解‚ acceptance‚ retention保留 -stored information personality‚ attitudes
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Experiential Exercises 7.2 The Pay Raise OBJECTIVES 1. To further your understanding of salary administration. 2. To examine the many facets of performance criteria‚ performance criteria weighting‚ performance evaluation‚ and rewards. INSTRUCTIONS 1. Complete the Pay Raise Worksheet. 2. In the Forum‚ discuss your conclusions about who received which raise and your criteria used to award the salary increases. Pay Raise Worksheet April Knepper is the new supervisor of an assembly
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Name:_____ Tina Wilhite Class: _____HLT-362V-0503 Date: ______01/25/2015 □ EXERCISE 16 Questions to be Graded 1. The researchers analyzed the data they collected as though it were at what level of measurement? a. Nominal b. Ordinal c. Interval/ratio d. Experimental 2. What was the mean posttest empowerment score for the control group? 97.12 3. Compare the mean baseline and posttest depression scores of the experimental group
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MLA Exercise 1. What does the acronym MLA stand for? What are the other two major citation methods called? MLA stands for Modern Language Association. The other two major citation methods are in text citations and Works cited page. 2. Why is it important to know MLA style? What four purposes does this documentation style serve? It is important because it helps the reader find the source that was used in the essay if they are looking forward to further information. It is important to use
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What rank are you applying for?: Helper What is your age?: 16 Whats your IGN?: hassan7000 Are you a Boy or Girl?: Boy What country do you live in?: Denmark Do you have a YouTube or Twitch channel?: https://www.youtube.com/channel/UCT0VervLfCNEbPqKAsBt_Xw Do you have a microphone/headset?: Yes Why do you want this rank?: i want this rank because‚ I dont see any staff online‚ and i always find hackers and other bannable stuff. I think i can help with stopping the players that hack‚ or do other
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ORGANIC CHEMISTRY LAB I IR INTERPRETATION EXERCISE NAME ______________________________________________ ASSIGNMENT GRADE __________ Total points: 100 Assign one of the structures A – J presented on page 2 to each of the IR spectra provided (1 – 10). Base your assignment on one or more key frequencies‚ according to guidelines presented in the recitation notes and on p. A19–A31 of your textbook. Especially useful are p. A19 and A20. For each spectrum do the following: 1. Mark key absorption frequencies
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