Dairbekova Professor: La Perla 20th December 2013 TABLE OF CONTENTS INTRODUCTION This academic paper analyzes the marketing aspects and theories that are being applied to the company Zara‚ and analyzes and evaluates the marketing performance of the company. The report will cover the following topics: 1. The production of a concise external marketing audit by using PESTEL and SWOT analysis and Porter’s five forces‚ and the identification
Premium Marketing Inditex
Behavioral Finance Jay R. Ritter Cordell Professor of Finance University of Florida P.O. Box 117168 Gainesville FL 32611-7168 http://bear.cba.ufl.edu/ritter jay.ritter@cba.ufl.edu (352) 846-2837 Published‚ with minor modifications‚ in the Pacific-Basin Finance Journal Vol. 11‚ No. 4‚ (September 2003) pp. 429-437. Abstract This article provides a brief introduction to behavioral finance. Behavioral finance encompasses research that drops the traditional assumptions of expected utility
Premium Stock Stock market Hedge fund
MGMT 6620: Operations & SCM HBS Case Study Zara: IT for Fast Fashion 4/9/2013 1. What is the Zara “business model”? What weaknesses‚ if any‚ do you seen in this business model? The value propositions offered by Zara to its main customers who are young‚ fashion conscious city-dwellers is offering new styles within the time-frame of several weeks as well as providing assortment of choices for customers and the uniqueness of clothing styles fitting individual customer needs. To achieve
Premium Customer Computer network Inventory
Customer Service Management Behavioral Styles In the exercise performed to evaluate what behavioral style I most likely am it was concluded that I am the Expressive Type. The Expressive individual is characterized as being people-oriented‚ fun-loving‚ and extroverted people. Often times looking for opportunities to socialize and are also animated when talking. The secondary behavioral style which I am in the Inquisitive type‚ which is more introverted‚ task-focused and detail oriented. These
Free Psychology Shyness Personality psychology
Behavioral Science 1. The immune system is not an autonomous system. This discovery was confirmed by demonstrating that the immune system can be altered by which of the following? A. Stress B. Suppressed emotions C. Diet D. Conditioning E. Relaxation The answer is: D R. Ader and N. Cohen discovered that the immune system could be conditioned by neutral taste stimuli. The immunosuppressive drug cyclophosphamide (CY) was used in a taste aversion study to cause nausea and vomiting. They
Premium Immune system Dopamine Lymphocyte
Behavioral Economics Cicero Seisdedos PB535 – Business and Financial Literacy Professor: Dr. Nancy Wood‚ PhD December 09‚ 2012 Introduction Behavioral Economics is an extremely important field of psychology; it seeks to expand the current tools that researchers use in economics and finance to introduce new models of human behavior that are adequately founded in psychological research. The Behavior Economics is crucial in business decision making process. The knowledge in Business and Financial
Premium Management Strategic management Business
| | | | [STRATEGY OF ZARA & BURBERRY] | | TABLE OF CONTENTS INTRODUCTION……………………………………………………………….1 STRATEGIES……………………………………………………………………..1 CONCLUSION: COMPARISON ZARA VS BURBERRY…………….4 REFERENCES.……………………………………………………………………5 Introduction ABOUT ZARA… Zara started operations in Spain in 1975‚ and now operates in 74 countries worldwide. Zara is one of the largest international fashion companies and it is owned by INDITEX‚ one of the world’s largest distribution
Premium Luxury good LVMH Harvard Business School
industry? Is that different from what it takes a regional player to succeed? 2. What elements of Zara’s value chain help/hurt its ability to grow? Do you think Zara should grow 3. How would you advise Salgado to proceed on the issue of upgrading Zara’s POS systems? Intro - Inditex (Industria de Diseño Textil) of Spain‚ the owner of Zara and five other apparel retailing chains * Global Apparel Chain - Characterized as a prototypical example of a buyer-driven global chain‚ in which profits
Premium Retailing Manufacturing Shopping mall
As completely as possible‚ sketch the supply chain for Zara from raw materials to consumer purchase. Zara makes about 40% of their raw material (fabric). The remaining 60% is outsourced from within Spain‚ mostly from the La Curuna. Designing of clothes at Zara is done by creative teams of over 300 professionals at the headquarters in La Curuna‚ Spain. They act on the information fed to them from the stores managers. The first stage in Zara’s production system is cutting of fabric. The design
Premium Supply chain Clothing Marketing
moment. The case later moves on to explain how Zara came to be what it is‚ and how they carried out their business model from its beginnings. The company Zara was founded in 1975 by its current major stockholder‚ Armancio Ortega‚ and was aimed at women‚ men‚ and children. It is affiliated to other clothing brands including Massimo Dutti‚ Pull and Bear‚ Bershka‚ Stradivarius‚ and Oysho‚ all part of the Infitex corporation. From its starting roots‚ Zara has managed to set themselves apart from their
Premium Inditex Management