LALA LAJPATRAI COLLEGE OF MANAGEMENT Subject : Service Sector Management Topic : Market Segmentation (Partial fulfillment for T.Y.B.M.S Course (Semester V) for the year 2010-2011.) Prof In charge : Prof . Rishikesh Kangale () Sign: _________ MARKET SEGMENTATION Market Segmentation is defined as the process of splitting customers‚ or potential customers‚ in a market into different groups‚ or segments‚ within which the customers
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MARKET SEGMENTATION Bases for Segmentation in Consumer Markets Consumer markets can be segmented on the following customer characteristics. * Geographic * Demographic * Psychographic * Behavioralistic 1. Geographic Segmentation The following are some examples of geographic variables often used in segmentation. Region: by continent‚ country‚ state‚ or even neighborhood Size of metropolitan area: segmented according to size of population Population density: often classified as urban‚
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Behavioral Science 1. The immune system is not an autonomous system. This discovery was confirmed by demonstrating that the immune system can be altered by which of the following? A. Stress B. Suppressed emotions C. Diet D. Conditioning E. Relaxation The answer is: D R. Ader and N. Cohen discovered that the immune system could be conditioned by neutral taste stimuli. The immunosuppressive drug cyclophosphamide (CY) was used in a taste aversion study to cause nausea and vomiting. They
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Segmentation and Target Market MKT/571June 09‚ 2014Erica Hayes Segmentation and Target Market Marriott International‚ Inc. was founded by J. Willard and Alice Marriott in 1927 and has been a leading hospitality company for over 80 years. It has more than 3‚900 properties‚ 18 brands‚ and associates with its headquarters in Bethesda‚ Maryland‚ USA. The company boasts of revenues of nearly $13 billion in the fiscal year 2013 and is expanding globally. This paper specifically discusses the market
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Behavioral Costing British Aerospace case study A. Introduction When we think about the cost of an aircraft‚ we tend to think of the cost of buying the product rather than the costs of running it! British Aerospace’s service to the customer does not stop at the aircraft acquisition stage‚ when the airplane is sold to the customer. If anything‚ this is when the customer relationship begins. This case study focuses upon the processes involved in behavioral costing aircraft components. Given
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Behavioral Psychology Amber Rojas PSY 310 July 9‚ 2011 Brandi Reynolds‚ Ph.D. Behavioral Psychology Behaviorism was introduced to the world of psychology in the early 1900’s. It was a different look at psychology then the traditional school of thought. “In a system of psychology completely worked out‚ given the response the stimuli can be predicted; given the stimuli the response can be predicted” (Goodwin‚ 2008). John B Watson‚ B.F. Skinner and Edward C. Tolman were all a part of the behaviorists
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Behaviorism originated from the work of an American psychologist John B. Watson. He claimed that psychology wasn ’t concerned with the mind or with human consciousness. Rather‚ psychology would be concerned solely with behaviour. Therefore humans could be studied objectively‚ just like rats and apes. There are two events that stand out as foundations for behavioural therapy. The first is the rise of behavioural therapy in the early 1900 ’s: J.B Watson critisised the subjectivity and mentalism of
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which are elicited by antecedent conditions. Behavior’s conditioned via a classical conditioning procedure are not maintained by consequences. A few years ago I taught my dog how to sit and do a few tricks and I want to use the behavioral approach to explain how I thought my dog. When I first started to train him I pushed his back down and yelled sit‚ if he sat I gave him a treat which was the re enforcer and if he refused to sit I did not give him any treat. The reason why the treat
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norepinephrine‚ & dopamine). Low levels of euphoria feelings are associated with dopamine and serotonin. Increase in oxytocin leads to more trust and decrease in fear 2. What behavioral effects does MDMA produce? Provide 2 examples of short-term & 2 examples of long-term behavioral effects on behavior. - Behavioral effects of MDMA: severe dehydration‚ jaw clenching‚ eye twitching‚ nausea‚ blurred vision‚ suppression of immune system‚ disturbed sleep patterns‚ and cognitive impairment
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Actually‚ as the high complexity of consumers today‚ marketers seldom use only one segmentation method to segments the whole market. Thus‚ we found that Tao Bao and eBay are tending to use multiple aspects‚ but it also has the most influential segmentation. First‚ in geographic segmentation‚ e-Bay segments the market based on the nation. For example‚ the apps will suggest the most popular products in different nations due to distinct preferences such as the clothes‚ shoes and accessories in the front
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