Lecture 1 – introduction Role theory (the perspective that much of consumer behaviour resembles action in a play) • Each consumer has lines‚ props and costumes that are necessary to a good performance. Since people act out many different roles they may modify their consumption decisions according the particular play they are in at the times. The criteria that they use to evaluate products and services in one of their roles may be quite different from those used in another role. • Another way
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DIAMOND PERSONALITY 1. What factors do you think attributed to Suraj bhai’s success? Was he merely in the right place at the right time’’‚ or are there characteristics about him that contribute to his success? Ans: An entrepreneur is an individual who owns affirm‚ business‚ or venture‚ and is responsible for its development. Entrepreneurship is the practice of starting anew business or reviving an existing business‚ in order to capitalize on new found opportunities. The factors that contributed
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1. What is the importance of interpersonal skills? The importance of interpersonal skills is that you need to understand how to deal with other people and involve your acceptance of others‚ without prejudice in order to achieve your task. 2. What do managers do in terms of functions‚ roles‚ and skills? Management is a process that is used to accomplish organizational goals; that is‚ a process that is used to achieve what an organization wants to achieve. Managers are the people to whom this
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A CASE STUDY ON THE INDIAN SMALL CAR INDUSTRY Prof. Tapan Panda A Case Study on the Indian Small Car Industry A BRIEF OVERVIEW ON THE INDIAN SMALL CAR INDUSTRY If there is one big market that is forcing the global auto majors to think small‚ it is India. Until yesterday‚ all the world’s auto-manufacturers expected to create success out of their midsize products. There were as many as five players in the mid car segment and just one--the Rs 7‚956-crore Maruti Udyog Ltd (MUL)--in the
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video games may promote skills such as motor coordination‚ learning‚ and creativity. Nevertheless‚ there are researches on the effects between video games and violence. The studies show concerns about the effect of violent video games on young people who play videogames excessively. However‚ it implores the question: Which comes first‚ can violent video games aggravate a player’s violent behavior‚ or does the player with violent tendencies is more susceptible to act out their violence through playing
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Cost Definition: A actual amount that has to be paid or given up in order to get some thing. In business cost is usually a monitory valuation of * Effort * Material * Resources * Time * Utilities consumed * Risk incurred * Opportunity foregone in a product. * Delivery of goods or services. * All expenses and cost Classification of cost Purpose of classification | classification | Preparing External Financial statements | Product classification (Inventoriable)
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Consumer Buying Behaviour In the Laptop Market of China By Zhenyu Liu 2007 A Dissertation presented in part consideration for the degree of MA Management University of Nottingham PDF created with pdfFactory trial version www.pdffactory.com ABSTRACT As the laptop market is teemed with increasingly competition and more sophisticated customers‚ effective branding strategies are a key tool for firms to acquire and maintain customers. However‚ consumer buying behaviour is complicated
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1 CONSUMER BUYING BEHAVIOUR 3 1.1 Introduction 3 1.2 Types of Consumer Buying Behaviour 3 1.3 The Consumer Buying Decision Process 4 1.4 Personal factors influencing the buying decision process 5 1.5 Psychological factors influencing the buying decision process 6 1.6 Social factors influencing the buying decision process 7 1.7 Understanding consumer behaviour 8 2 ORGANISATIONAL MARKETS AND BUYING BEHAVIOUR 8 2.1 Introduction 8 2.2 Types of organisational markets 8 2.3 Dimensions of organisational
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Q1.Using the Assessment tools we have discussed in unit 6‚ (McKinsey 7-S framework‚ Balanced Scorecard‚ SWOT Analysis etc) provide a complete assessment of the company you are currently working for. If you were CEO what would you change and why - provide your recommendation with a Before and After Organizational chart. - If you are not working at this time - use a past employer. Ans 1. Table of Content * Introduction * Discussion * Complete assessment of the company I work for
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THE ESSENCE OF ORGANIZATIONAL BEHAVIOUR A definition of organizational behaviour ‘The study of the structure‚ functioning and performance of organizations‚ and the behaviour of groups and individuals within them’ (Pugh‚ 1971). Characteristics of organizational behaviour (Ivancevich et al‚ 2008) ● It is a way of thinking about individuals‚ groups and organizations. ● It is multidisciplinary. ● There is a distinctly humanistic orientation. ● It is performance-oriented. ● The use of scientific
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