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    This article briefly explains the Three-term contingency and the Behavioural Perspective Model (BPM). It further draws upon the BPM to examine the extent to which all of the elements of the BPM could be combined to produce a more effective social marketing initiative to influence students not to smoke in the university cafeteria. What is Behaviour Perspective Model? It is an extension of the Three-Term contingency. The Three-term contingency was devised by Skinner to influence the behaviour

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    Planning and Budgeting

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    Assignment 3: Planning and Budgeting This paper will focus on the excellent functions‚ operations and management of the Good Samaritan Health Center in Atlanta‚ Georgia. Access to health care is the ability to obtain healthcare services when needed. Millions of people lack adequate access for millions of people in the United States (Bodenheimer and Grumback). Over one million Georgians‚ have no health insurance. Non-financial barriers to health care include the inability to get care when needed

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    Behavioural Perspective of Abnormality ( Behaviour is determined by our experiences ( Concentrates on behaviours- the responses an organism makes to the environment ( Behaviours can be external (actions ) or internal (feelings or thoughts) ( Behaviourists believe that people are the sum total of their learned behaviours ( Believe that abnormal behaviours/functioning can be learned. ( Applied principles of conditioning and social learning theory to explain development of psychological

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    capital budgeting

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    Capital Budgeting Rules: NPV‚ IRR‚ Payback‚ Discounted Payback‚ AAR Categories of Plans 1. Replacement Projects: decisions to replace old equipment – those are among the easier of capital budgeting techniques. It is important to decide whether to replace the equipment when it wears out or to invest in repairing the machine. 2. Expansion Projects: These are decisions whether to increase the size of business or not – they are more uncertain than replacement projects. 3. New products and services: These

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    Capital budgeting

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    Capital Budgeting Capital Budgeting is done because companies need to make Acceptance/rejection decisions for buying fixed assets etc. Features of fixed assets : Investments upfront and returns take a long time. Risk is long term Expenses are indivisible and lumpy Ex. If HUL wants to put up a synthetic detergent plant of 50 cr. Rs. -> by spending 25 Cr. Rs.‚ the plant wont be operational at half the capacityS The Capex decisions are irreversible Projected P&L : Less Sales Raw Materials

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    that budgeting process is flexible but accountable throughout the fiscal period. Budgets are the common denominator of an organization and a constant in the life of any organization. Budgeting In a Business Sense It is the planned allocation of available funds to each department within a company. Budgeting allows executives to control overspending in less productive areas. The assets of the company are utilised in such a way to generate significant income or good public relations. Budgeting is usually

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    Cash Budgeting

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    budget‚ explain which borrowers should prepare a cash budget and explain the application of cash budgets. Over View A variety of companies‚ and every individual‚ would benefit from the use of cash budgets as a part of their own financial planning process. “Cash budgets are often used to determine if the business has enough money to fund its regular day to day routine or whether it has too much cash set aside which could be better utilized.” (Cash Budget) Banks review the cash budgets and examine the

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    Capital Budgeting

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    The possible impact of university corruption on customers’ ethical standards Merlin Stone1 and Michael Starkey2 Correspondence: Merlin Stone‚ The Customer Framework‚ Lily Hill House‚ Lily Hill Road‚ Ascot RG12 2SJ‚ UK. E-mail:merlin.stone@thecustomerframework.com 1is Head of Research at The Customer Framework. He is author or co-author of many articles and 30 books on customer management. The UK’s Chartered Institute of Marketing listed him in 2003 as one of the world’s top 50 marketing thinkers

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    people what should be done. Coordinating involves determining the timing and sequencing of activities so that they mesh properly‚ allocating the appropriate proportions of resources‚ times and priority‚ and adapting means to ends. Controlling is the process of monitoring performance‚ comparing it with goals‚ and correcting and significant deviations. Richard did not act well in organizing. He didn’t allocate the work appropriately because he gave Carole the major portion of workload which Carole could

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    What contribution can behavioural finance make to the explanation of stock market bubbles and crashes? Introduction Efficient markets hypothesis markets can adjust by themselves‚ because there are rational and irrational investors. But stock bubbles and crashes just like evils followed the world global economy in last decades. Readhead (2008) suggested that behavioural finance applies the psychology of decision-making to investment behaviour‚ and it can be useful to show the irrational

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