A STUDY ON “Advertising & Sales Promotion” WITH SPECIAL REFERENCE TO (Airtel) Submitted in Partial Fulfillment of the Award of the Degree Of MASTER OF BUSINESS ADMINISTRATION Submitted By STUDENT NAME Khomendra Kumar Sahu M.B.A H.T NO: 132012672144 Under The Guidance Of Mrs. P. SANJEEVARANI M.B.A (ASST.PROF) DEPARTMENT OF MANAGEMENT STUDIES PRIYADARSHINI COLLEGE OF BUSINESS
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BEHAVIOURAL APPROACH OR THE SOCIAL SCIENCE MOVEMENT Due to the fact that the classical and human relation approaches ignored the impact of social relations and of formal structure respectively‚ the behavioural perspective fused these approaches and added propositions drawn from psychology‚ sociology‚ political science‚ and economics. Such an approach differs from other behavioural sciences in its subject matter; worker behaviour in formal organizations. The pioneer of the behavioural approach to
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Title of Assignment Name of Student Name of Institution Name of Tutor Date of Submission Q. What would be the social‚ biological‚ and psychological advantages and disadvantages of increasing the legal age of marriage. One of the strongest‚ most consistent edges of the wedding is a healthier physical health and its consequence‚ longer life. Married folks are less seemingly than unmated folks to suffer from long-run unwellness or incapacity‚ and that they have higher survival rates for
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I. EXECUTIVE SUMMARY II. MAIN PROBLEM • As a very large and well-known organization‚ how does Coca-Cola use technology to supports its business operations and initiatives? o This challenge occurs because of the changing environment and increasing opportunities all over the world. The technology is continuously improving and it offers wide range of assistance on how to improve the organization as a whole‚ to enhance collaboration‚ and eventually get ahead of competition. SUB PROBLEMS III.
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The United Kingdom is an unitary democracy governed within the framework of a constitutional monarchy‚ in which the Monarch is the head of stateand the Prime Minister of the United Kingdom is the head of government. The UK political system is a multi-party system. Since the 1920s‚ the two largest political parties have been the Conservative Party and the Labour Party. Before the Labour Party rose in British politics‚ the Liberal Party was the other major political party along with the Conservatives
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Patience has become a rare virtue for investors nowadays. There is evidence that average holding times have fallen from five years‚ a decade ago‚ to less than a year in recent times‚ according to data extracted from the London Stock Exchange. Whether or not to invest in the capital market is a matter of personal attitude towards the corporate reality. If the answer is positive‚ the companies in which to invest and designing an optimal portfolio investment is a matter of calculations. Differentiating
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Even though humans are assumed to be social creatures that seek out the comforts of belonging‚ texts frequently engage with individual experiences of disconnection‚ whether it be in the face of death’s isolating force or as a consequence of inner impulses. The desire to belong is an inherent part of human nature but it’s the disconnection or alienating experiences that most define a person’s identity? While Dickinson maintains her faith in the power of communication to bind individuals in “I
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INTRODUCTION Counseling means professional guidance of the individual by utilizing psychological methods especially in collecting case history data‚ using various techniques of the personal interview‚ and testing interests and aptitudes. Support process in which a counselor holds face to face talks with another person to help him or her solve a personal problem‚ or help improve that person’s attitude‚ behaviour‚ or character. Counseling Psychology is a field of psychology that focuses on everyday
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Capital Budgeting: Decision Criteria Brigham and Daves Ch. 12 Christopher B. Alt CFA PhD What Is Capital Budgeting? Analysis of potential additions to fixed assets Long-term decisions typically involving large $ expenditures Making the ‘right’ capital budgeting decisions is enormously important to a firm’s future Should we build this plant? All rights reserved - Christopher B. Alt 2 Key Steps in Capital Budgeting Estimate CFs (inflows & outflows) Assess riskiness of CFs Determine
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Answer- 1: Answer- 1 India was a closed economy in the beginning. Policy banning imports. The Liberalization of India’s Government in 1991. New Industrial Policy. Strict policies regarding the entry of foreign brands. Trade rules & regulations simplified. Foreign investment increased. Pepsi enters in 1986. Coca-Cola follows in 1993. Contd … Slide 14: Unlawful to market under their Western name in India Pepsi became “Lehar Pepsi”. Coca-Cola merged with Parle and became “Coca-Cola India”. Different
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