itive Behavioural Final Paper Cognitive Behavioural and related Therapies for the Treatment of Post Traumatic Stress Disorder Abstract In this paper the therapies related to Cognitive Behavioural Therapy (CBT) will be studied in order to determine the applicability thereof for the treatment (and prevention) of Post Traumatic Stress Disorder (PTSD). PTSD will be summarised as described in the Diagnostic and Statistical Manual of mental disorders edition 4 with revisions (DSM-IV-TR)
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Case Study: The Marketing Mix of Nike‚ Inc. BADM 370 15 April 2013 Executive Summary Nike‚ Inc.’s debut in the 1970’s was a milestone for the athletic industry. Starting with a simple of objective of selling affordable‚ quality athletic footwear‚ Nike has undergone an incredible transformation over the years into a dominating sporting goods company due to an efficient marketing mix. Today‚ Nike has reached annual sales exceeding
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PepsiCo vs. Market Segmentation Introduction Pepsi-Cola was founded by a druggist‚ Caleb Bradham in year 1898 (Overview‚ 2008). He came from New Bern‚ North Carolina (Overview‚ 2008). In year 1965‚ Pepsi-Cola merged with Frito-Lay in a new company named PepsiCo (Overview‚ 2008). Then‚ PepsiCo merged with Tropicana in year 1998 and also Quaker Oats Company in year 2001 (Overview‚ 2008). Those mergers have been divided in categories such as food‚ beverage and snacks. Now‚ Pepsi Brand is part of
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Alcoholism - Cognitive Behavioural Therapy- Critical Thinking Report Introduction The focus of this report is to find out about the effectiveness of Cognitive Behavioural Therapy in treating alcoholism. First of all‚ before we begin writing about all the facts and opinions about this treatment lets define what alcoholism is. Many people get confused about alcoholism being a ‘weakness’ of a character‚ however it is more considered as a
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Cognitive behavioural therapy is commonly used to counsel people with a wide range of disorders such as depression‚ phobias and anxiety. The following are key features of a cognitive behavioural approach. Cognitive behavioural therapy is mainly based on the cognitive form of emotional response on our behaviours and thoughts‚ and not external surroundings such as events‚ people and situations (Wilding‚ 2010). The key benefit of this fact is that it helps individuals to perform and feel good even
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customers and market Nike typically targets athletes‚ men and women generally from the ages 15-30. Their target market is people who are active and enjoy higher quality sporting goods and merchandises. NIKE targets all regions with their geographic expansion. Under its Golf brand‚ Nike sells golf balls‚ golf clubs and apparel for both men and women. Nike should continuously develop innovative and stylish golf products to command premium prices. Most people would appreciate as Nike Golf brand has good
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Summary........................................................................................ vi Potential Market Segmentation of a Brand New Product Product Potrayal................................................................................. vii Potential Market Segmentation..................................................................... viii Segmentation Profile..................................................................................... ix Evaluating The Segments
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MANAGEMENT ASSIGNMENT NIKE: Strategic Analysis SUBMITTED TO: AMIT SINHA SUBMITTED BY: Varun Bhatia 191181 FMG 19C Nike’s Global Business Strategy When first founded in 1962 under the name of Blue Ribbon Sports‚ the strategy was “to distribute low-cost‚ high-quality Japanese athletic shoes to American consumers in an attempt to break Germany’s domination of the domestic industry.” Today Nike offers athletic shoes at every marketable price point to a global market. Nike sustains its leading
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Austin Wang Dr. Sean Jasso Section 22 May 24‚ 2012 Marketing Plan Stage 2 Nike: Executive Summary: - Bill Bowerman and Phillip Knight found the company as Blue Ribbon Sports in 1964 - Changed the name to Nike in 1978 - Nike Headquarter is located in Beaverton Oregon - Global marketer of footwear‚ apparel‚ equipment and accessory products - Offers footwear and products to sports such as tennis‚golf‚ baseball‚ football‚ bicycling‚ volleyball‚ wrestling‚ cheerleading‚ aquatic activities
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Question 1: Describe what is meant by a “behavioural perspective” of mental health and illness. Use examples from the literature to show how medical and behaviourally-based approaches differ. Behavioural perspectives concerning mental health and illness include bio medical and psychological approaches. Bio medical approaches incorporate pharmacological treatments‚ heritability‚ criterion – based diagnosis‚ and the ability to examine structures and functions of the brain. Psychological approaches
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