Magic Bullet Theory (Mass Media Communication Theory) Rey B. Labial Jr. Dr. Ismael N. Talili Presenter‚ TCM 3k2 Professor of Communication Introduction Theory Definition Magic Bullet Theory‚ also known as the Hypodermic Needle Theory‚ was the first major theory concerning the effect of the mass media on the society. The theory implies that mass media has a direct‚ immediate and powerful effect on its audiences. Theorist HAROL LASSWELL Background Information
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Communication is a transactional process and in a health context it is an important part of health and social care. Communication is an essential‚ instrumental and purposeful process. The communication transaction is one of sharing information using a set of common rules. In health and social care communication is a planned process the effectiveness of this planned process comes to fruition when the audience has achieved‚ acted on or responded to a message. The basic representative model of communication
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Communication theory is a field of information and mathematics that studies the technical process of information and the human process of human communication. According to communication theorist Robert T. Craig in his essay ’Communication Theory as a Field’ (1999)‚ "despite the ancient roots and growing profusion of theories about communication‚" there is not a field of study that can be identified as ’communication theory’ Origins[edit] The fundamental problem of communication is that of reproducing
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Argyle’s Communication Theory(Cynosaurus ) 6. Message understood (receiver) (etal‚ 2012) 5. Message decoded (decodes) Advantages Explains how communication is a two way process and therefore explains how conversation works. This means that health and social care workers need to be good listeners and need to check others are understanding what they are saying. Disadvantages Its emphasises that health and social care workers need to be good listeners and have a variety of communication skills to
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social marketing theory Social marketing theory is defined as "the use of marketing principles and techniques to influence a target audience to voluntarily accept‚ reject‚ modify or abandon a behavior for the benefit of individuals‚ groups or society as a whole" (Kotler‚ Roberto‚ Lee) . This form of marketing is used especially in the area of health awareness‚ but also for not-for-profits and in order to spread political messages. It is a way of viewing non-government organizations as businesses
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THEORIES OF COMMUNICATION (WITHIN A HEALTH AND SOCIAL CARE ENVIRONMENT) Health and Social care Level 3 BRA15436310 Zenobia Braund IN THESE SLIDE I WILL BE.. • Explaining the 3 theory’s of communication •Explaining the pros and cons of each theory •Using a health and social care setting to set a scenario TUCKMAN’S THEORY Theory 1 THEORY ONE.. TUCKMAN’S THEORY The background; Dr.Bruce Wayne Tuckman developed the theory known as ‘Tuckman’s theory’ in 1965. It is the explanation of the stages
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In interpersonal communication there are many theories that are similar yet different in many ways. The theories can be combined to describe people and how those people interact and communicate with each other. Many of these theories help explain how people in society form impressions of others‚ how they maintain these impressions‚ why people interact with certain people in society‚ and how people will use these impressions that they have formed later on in life. These theories also help people
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Communication Theory Manish Kumar copyright 2013 Introduction Interactive multimedia is a communication tool. It therefore seems reasonable to begin our quest for theory upon which to base investigations concerning the effectiveness of design and development decisions in the realm of communications theory. Communication encompasses a great deal of human (and animal) activity. Reading‚ writing‚ listening‚ speaking‚ viewing images‚ and creating images are all acts of communication. There are
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Theories of communication A theory is a set of ideas that can be used to understand‚ explain and make predictions about something. Theories of communication provide ways of analysing communication between people and give care practitioners an insight into what works and why. Michael Argyle (1925–2002) was a social psychologist who researched and developed theories about human communication and interpersonal interaction. He focused on both verbal and non-verbal communication‚ carrying out experimental
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the developmental arena for children. A lot of varieties methods and theories have been put toward to help explain the different ways that children learn. Psychological theories and frameworks of learning development are useful for learning support because they supply a base point or model through which the professional can interpret behavior‚ results and achievement of children. There are psychologists and their theories of learning development that still influenced the current practices nowaday‚ for
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