3. STRATEGIC ANALYSIS 3.1 FIVE FORCES BY PORTER 3.2 THE PEST ANALYSIS 3.3 SWOT-‐ ANALYSIS 4. ADIDAS SWOT-‐ ANALYSES 5. STRATEGY OVERVIEW 6. ADIDOOR STRATEGY 7. DISTRIBUTION CHANNELS 8. CONCLUSION 4 5 6 6 6 7 7 9 9 10 11 13 14 16 2 List of abbreviations AG= Aktiengesellschaft/ stock
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INTRODUCTION Puma AG is a German company established on October 1st 1948. The company designs‚ develops and markets premium sportswear‚ quality footwear‚ and sporting equipment accessories for men‚ women and children under the brands Puma‚ Cobra Golf and Tretorn. Puma’s products are sold through retail accounts through wholesale channels‚ owned retail stores‚ internet sites and a mixture of independent distributors‚ factory outlets‚ franchisees and licensees worldwide.With Puma’sstrategic objective
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trying to illustrate how external factors affect business operations. Rather than a literature review research‚ this paper implies the case study method. The second largest transportation company‚ the Stagecoach Group‚ is chosen to be the case for analysis. The industry the company is in is quite familiar to everybody in the UK. I am trying to identify how the business operation is affected by the external environment and how the business deals with those factors. The rest of the paper is structured
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com/doc/43797401/KTM-Contents http://www.scribd.com/doc/43797401/KTM-Contents http://www.scribd.com/doc/82541600/Case-KTM http://swotbajanktm.blogspot.ca/2011/07/swot-analysis-of-bajaj-ktm.html KTM – Ready to race Case study Group 1: Kristina Misha Vladislava Adamenková Alina Schön Miro Verdel Introduction KTM Sportmotorcycle AG is an Austrian motorcycle‚ bicycle and moped manufacturer. The company was founded in 1934 by engineer Hans Trunkenpolz in Mattighofen. It started out as a metal
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Business Environment Analysis Environmental factors Common environmental factors include new tax laws‚ tariff limits‚ export laws‚ consumer trends‚ developing technology‚ new replacement products (i.e.‚ the iPod to the CD player)‚ laws concerning emissions‚ or a new competitor. Several popular frameworks exist to aid in identifying environmental factors. They are frequently used together. The first is PEST or PESTEL analysis‚ which looks at the political‚ economic‚ social and technological
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CHEMISTRY PRACTICAL NOTES - SALT ANALYSIS S.No. | EXPERIMENT | OBSERVATION | INFERENCE | 1(a) | Noted the colour of the salt | BluePale greenGreenPale pinkColourless | May be Cu2+May be Fe2+May be Ni2+‚ Cu2+May be Mn2+Absence of Cu2+‚ Fe2+‚ Ni2+‚ Cu2+‚ Mn2+ | (b) | Noted the physical state of the salt | (i)Amorphous(ii)crystalline | May be CO32-May be Cl-‚ Br-‚ SO42-‚ NO3- | 2 | Action of heat:The given salt is heated in a dry test tube. | (i)Reddish brown vapours(ii)Crackling sound(iii)Yellow
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Profile: mission‚ objectives and vision; address the most important issues facing the firm; have the firm been successful and why? Very broadly‚ where is the firm heading? Audience- Executives. (Fauna- I spelled your name right!) - External Analysis: PESTEL Five competitive forces conclusion drawn from SWOT (only opportunities and threats) Which environmental forces are most likely to influence the firm’s actions and future performance: international competitive‚ economic‚ political‚ cultural
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THE EXTERNAL ENVIRONMENT AFFECTING KFC 1.0 External Analysis For success within the airline industry‚ an awareness of the external environment is essential. This section aims to highlight the position of the industry‚ in particular looking at competitors and assessing KFC’s capability to meet current and future challenges. 1.1 PESTEL Analysis An analysis of the macro-environment has been carried out using PESTEL POLITICAL: The operations of KFC are affected by the government policies
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MODULE STRATEGIC ANALYSIS OF AMAZON.COM Name: Hoang Minh Chau UOB Number: 09034692 Batch Number: BBMD21033A Lecturer: Mr. G.V Nathan Submission date: 22 June 2011 Content Acknowledgement……………………………………………………………………...................3 Project Outline…………………………………………………………………………………..4-5 Executive Summary……………………………………………………………………………….6 Introduction………………………………………………………………………………………..7 PESTEL Analysis……………………………………………………………………………….8-9 Porter’s Five Forces Analysis…………………………………………………………………
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Name: ABDELRAHIM Abdelrahim Barilla’s Key Success Factors Barilla was founded in 1870. Barilla sells Pasta‚ Sauce and biscuits all over the world Barilla started with a small bakery Barilla made pasta with eggs Retain good management: - Since Barilla was created it is governed by a family. - Barilla left the artisanal zone and entered the industrial domain in 1910. - In terms of quality‚ Barilla’s pasta is with eggs - The family leaves a marge of liberty for the managers but main
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