John Lewis entering China John Lewis entering China Group Project Coursework BMKT507: Principles of International Marketing Group Project Coursework BMKT507: Principles of International Marketing Table of content * Executive Summary …………………………………………….3 * Key Recommendations……………………………………...…3 * Background Briefing…………………………………………….4 * Environmental Analysis and Market Audit……5 to 9 * Company Objectives and SWOT…………………..9 to
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Question 1 The location of Mc Donald’s‚ on the corner of Wangfujin street and the Avenue of Eternal Peace‚ is a very good strategic choice. It’s close to the heart of Beijing and Tiananmen Square‚ which is historically a very famous place and is still today a very active place. A lot of people cross this area every day and the fast-food concept match to the demand. Question 2 Mc Donald’s encountered the imperfect rules of Guanxi. Guanxi is one of the powerful forces values in Chinese culture
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and Medieval Eras. ABC-CLIO‚ 2015. Web. 17 Mar. 2015. Kates‚ G.N. “A New Date for The Origins of The Forbidden City.” Jstor. Harvard-Yeching institute. February‚1943. Web. 17 Mar. 2015 Zhu‚ Jian Fei.“A CELESTIAL BATTLEFIELD: THE FORBIDDEN CITY AND BEIJING IN LATE IMPERIAL CHINA.”Jstor. Architectural association school of architecture. Web. 17 Mar. 2015
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world”. The book not only captures the meeting between the two world leaders who were taking a giant leap in the diplomacy between these two nations but also encapsulates within itself the complexes that aroused during and after the great handshake in Beijing. Richard Nixon was the first American President to visit China once the communists had taken over. After the World War II wherein these two
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1) Read the following two cases (Source: Cellich – Jain: Global Business Negotiations) and answer the questions after each case. You can do this either individually or with a partner. Assessment Pass/Fail. 2) Culture has a great impact on different types of negotiations. Find out the general features of business culture in your home country and how you negotiate in your own culture. Case 1 Background Brown Casual shoes‚ Inc. located in Houston‚ Texas‚ is a second-generation family-owned
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Urbanization in the People’s Republic of China increased in speed following the initiation of the reform and opening policy. By the end of 2012‚ the mainland of the People’s Republic of China had a total urban population of 712 million or 52.6% of the total population‚ rising from 26% in 1990.[1] In the long term‚ China faces increasing urbanization; according to predictions‚ nearly 70% of the population will live in urban areas by 2035.[2][citation needed] Over the next two decades China will build
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The great wall of china Traditionally known to the Chinese as the "Long Wall of Ten Thousand Li"‚ the stretch of formidable defensive structures built to ward off invasion of the Celestial Empire by barbarians is most often called the "Great Wall" or the "Wall of China" by Europeans. History of the Great Wall of China The history of these extraordinary fortifications goes back to the Chunqiu period (722-481 B.C.) and to the Warring States period (453-221 B.C.)‚ so-called because of the long struggle
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influence human to chase their freedom and liberty‚some countries didn’t have democracy is mean they can’t aspire democracy?No.citizen who want democracy still contend with military forces get their wants. On June 5.1989 TiananMan Square in Beijing‚The tank were poised to attack student who sparked a powerful pro-democracy movement in China‚Fired on civilians estimates of the death toll range from several hundred to thousand.It has been estimates that as many as 10‚000 citizen were arrested
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history‚ and there are many tourist attractions that people are worthy of visiting. As Beijing for example‚ it is the capital city of China‚ inside of which you are able to see the Forbidden City that full of ancient art pieces and collections‚ and also the famous Great Wall that was made of rocks and built thousands of years ago‚ moreover‚ it is the only architecture that you can see from the satellite. Apart from Beijing‚ there are also many attractive and historical places‚ such as Xian with rock-made
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and finally considering promotions/marketing. Through the breakdown of these subjects it will be apparent that Subway is not only one of the leading firms in its industry‚ it will also show that it has outshined companies across the world in marketing management. Provide a description of your product/service and a brief history of the firm that produces your product/service. Subway is a fast food restaurant franchise that specializes in the submarine sandwiches. It is owned and operated by Doctor’s
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