Subway Restaurants Marketing Situational Analysis Case Study Executive Summary Subway Restaurants is the leading submarine sandwich franchise in the United States and the world with 20‚532 restaurants worldwide located in 72 countries. Restaurant locations continue to increase year over year from an annual rate of 4 percent in 1999 to 14 percent in 2003. Brand recognition grows as market geographically expands. The new Tuscany Décor reinforces the idea of a fresh‚ healthy and great tasting menu
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Subway CRM Project 1.0 Executive Summary: Subway is a sandwich fast food restaurants which has 260 stores in New Zealand. Application of CRM can facilitate the management‚ CRM project including ICDC model‚ identify the touch points ‚ Servqual level analysis‚ Gap Theory analysis‚ suggestions and recommendations. The CRM strategy properly executed‚ it will help Subway to better understand the customer and manage customers‚ improve the ability of its competition ability and development of the
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SUBWAY BRAND ANALYSIS Analyzed by Tanay Manoj Rathod Ashvikha Lakshmi Shriraam Nan Dar Lakshmi Prathyusha Arimilli Content Page 1. Introduction 2. Company Background 3. Brand Vision 4. Brand Objectives 5. Brand Personality 6. Impact of emotional appeal on consumer behaviors and the subway brand 7. Involvement theory on consumer behavior 8. Maslow Hierarchy of Needs 9. Conclusion 10
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THE HISTORY OF SUBWAY In 1965‚ Fred DeLuca set out to fulfill his dream of becoming a medical doctor. Searching for a way to help pay his education‚ a family friend suggested him to open a submarine sandwich shop. Dr. Peter Buck has made a loan of $1000 to become Fred’s partner‚ and a business relationship was forged that would change the landscape of the fast food industry. The first stores was opened in Bridgeport ‚ Connecticut in August‚ 1965. After that Fred DeLuca and Dr. Peter Buck
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The Subway sandwich chain is the largest restaurant operation in the world‚ as determined by the number of locations. Subway has been gaining on other fast-food restaurants such as McDonald’s for years. It’s smaller format costs less to open and operate than other chain restaurants and lets it squeeze into heavily trafficked locations places such as McDonald’s might bypass. In its clarity‚ simplicity‚ and achievability‚ the Subway restaurants have one of the best mission statements in the U.S.
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Subway is entering the highly competitive fast food breakfast market. The overall market sales for breakfast was approximately $25.3 billion in 2009 and in 2004‚ the fast-food portion outpaced non-fast food breakfast sales. In 2009‚ fast-food breakfast sales represented 55 percent of the total market‚ however‚ the breakfast market suffered a 2.8 percent drop from 2008 to 2009. (1) Despite recent decline‚ market research firm Mintel‚ expects a 2.1 percent increase in for the coming year. (2) The
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Conclusion 8 Reference 9 Executive Summary The purpose of this analysis report is to provide an insight into SUBWAYS consumer insights. Based on critically analysing SUBWAYS current Target market their needs‚ wants and beliefs those strategic findings will help the account management team prepare the presentation for the communication strategy recommendation on October 2012 SUBWAY is a well-known fast food franchise that had recently won the award for the most trust fast food brand in New Zealand
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Special Features of Beijing Opera performance Beijing opera is a form of traditional Chinese theatre which combines music‚ vocal performance‚ mime‚ dance and acrobatics. The 4 roles in Beijing opera are Sheng(生)，Dan（旦），Jing（净），Chou（丑）. The Dan（旦）refers to any female role in Beijing opera. Dan roles were originally divided into five subtypes. Old women were played by laodan(老旦)，martial women were wudan(武旦)，young female warriors were daomadan， virtuous and elite women were qingyi(青衣)， and vivacious
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SUBWAY® Sandwich Inefficiency in working Staff Prepared By Harpreet Brar Subway Supervisor CMNS 1140(S50) 30 November 2014 Prepared For Cynthia Hemmer Director of Operations SUBWAY® Sandwich Table of Contents Inefficiency in working staff. 1 Memo 3 Executive summary 4 Purpose of the proposal 4 Recommendations 4 Introduction 5 A brief history 5 Some problems 5 Complaints at Subway 7 Subway Rating 8 Conclusion 9 Recommendations 10 References 12 Figures Top immigrant languages in Greater
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Since the Subway restaurant chain started in 1965‚ it has opened more than 30‚000 stores in 87 countries during the past 40 years. In Western countries‚ Subway is very popular and famous for its “stylish and nutritious” concept. More importantly‚ Subway brings the idea of health into the fast food industry. Because of the nutritious sandwiches and low fat ingredients‚ Subway receives considerable acclaim in Europe and America. Moreover‚ some professional magazines pay many honours to Subway‚ such as
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