Abstract. Entrepreneurial Marketing (EM) is a theoretical construct at the nexus between marketing and entrepreneurship‚ with a relatively long existence – over thirty years - but insufficiently developed. Entrepreneurial thinking‚ which is nonlinear‚ creative and avoids predictions‚ contradicts the traditional marketing model. Thus a “divorce” appears between marketing theory - which emphasizes managerial marketing behavior- and marketing practice in entrepreneurial firms. The purpose of this paper
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Exhibit 1: Some definitions of a group Conceiving of a group as a dynamic whole should include a definition of group that is based on interdependence of the members (or better‚ the subparts of the group). Kurt Lewin (1951: 146) We mean by a group a number of persons who communicate with one another often over a span of time‚ and who are few enough so that each person is able to communicate with all the others‚ not at second-hand‚ through other people‚ but face-to-face. George Homans (1950: 1)
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comedy‚ present in pages 1-10 of ‘The Importance of Being Earnest’ Numerous aspects of comedy can be found in pages one to ten of ‘The Importance of Being Earnest’. The aspect of servants and masters is one that presents itself immediately in the play‚ through the relationship that exists between Algernon‚ the ‘master’‚ and Lane‚ the servant. The first thing that is spoken about between these two characters‚ is Algernon’s piano playing. Upon being asked “Did you hear what I was playing‚ Lane?”
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THE IMPORTANCE OF B EING ERNEST Oscar Wilde’s satire‚ The Importance of Being Earnest‚ targets society from the Victorian era. Wilde uses his characters and Tragic Comedy to satirize Victorian society. Wilde’s Jack and Algernon reveal this idea in his play. Wilde uses tragic comedy in his satire. The main plot of the story is that Jack needs to find his parents in order to marry Gwendolyn. Jack however has been living another life in the country as Uncle Jack to his adopted father’s granddaughter
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These instances of dramatic irony can have a range of effects from tension to laugh out loud comedy. In his play The Importance of Being Earnest‚ Oscar Wilde uses dramatic irony to create humor by creating problems for characters to solve‚ promoting reactions from characters‚ and tying these problem and reactions into the resolution. In The Importance of Being Earnest the audience is aware of future conflicts and secrets between the characters before the characters themselves are. One main
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4) How Does Wilde’s The Importance of Being Earnest Challenge Constructions of Sexuality? Oscar Wilde; the renowned Irish writer is most commonly known for his famed social comedies‚ including: Lady Windermere’s Fan‚ A Women of No Importance and of course The Importance of Being Earnest. Regrettably this period of fame was followed by his fall into public disgrace and time spent in Reading Gaol after the critical libel suit from the father of his lover; Lord Alfred Douglas. While Wilde is now known
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Throughout act 1‚ Wilde tells the audience of his intentions by subtly dropping hints at his views on both his past and Victorian society. Wilde’s social background indicates many thing concerning his social beliefs and values. These values and attitude to society can be found throughout the play. One of the first things Wilde makes clear is his distaste for the views the upper classes hold on education. Lady Bracknell states when discussing education for the lower classes‚ “It would prove a serious
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tried to move into a more proactive role while still allowing people to enjoy personal freedom and the right of presumed innocence. As part of the movement toward proactive policing‚ law enforcement are utilizing technology called predictive policing. With this system officers gather data and analyze it for patterns in order to understand the nature of a problem. The officers will then create strategies and tactics designed
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Chevy Creates OnStar Proactive Alert System Aiming to inhibit car owners from getting an unwanted surprise when they turn the key‚ Chevrolet has developed the OnStar Proactive Alert System. This revolutionary technology detects if something is not quite right under the hood and will prompt motorists to get their vehicle serviced before the onset of costlier or ill-timed breakdowns. Chevrolet reveals that Proactive Alert gets inspiration from the Boeing 787‚ which can send mid-flight messages to
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an opportunity to marketers. b) Explain how companies can take a proactive stands toward the marketing environment Companies can be either proactive or reactive in responding to event that impacts them. Companies that take a proactive stance plan in advance and initiate action to deal with events‚ instead of merely responding to events. For example‚ Kingfisher‚ a British home improvement retailer‚ had taken a proactive stance on green issues in 2007. The company had goals for waste reduction
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