Purpose There is a place‚ also a need for improved marketing strategies in real estate development industry. Companies in this industry generally limit their marketing activities to marketing communications. Commonly used marketing activities are newspaper and/or TV ads according to size of the project and advertisement budget. Marketing communication activities that are currently used will not be sufficient as industry improves and competition arises. Neither giving full page newspaper ads is marketing
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Nationalism and globalization in Turkish advertising Türkel‚ G. (2009). “Advertising industry foresees double-digit growth”. Izmir University of Economics‚ Faculty of Fine arts and design‚ Department of visual communication design‚ Spring 2009‚ GD494 Web: Sanayi ve Ticaret Bakanlığı‚ Tüketicinin ve Rekabetin Korunması Genel Müdürlüğü‚ 2004 Yılı Faaliyet Raporu. (2004). Ankara: Ada Matbaacılık Brusselman‚Y.(2010)
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TC ÇAĞ ÜNİVERSİTESİ İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ HALKLA İLİŞKİLER BİTİRME PROJESİ ÖNERİSİ KURUMSAL SOSYAL SORUMLULUK KAMPANYALARI VE TÜKETİCİ SATIN ALMA TERCİHLERİNDE OYNADIĞI ROL Danışman Yrd. Doç. Dr. Mert AKTAŞ Bu çalışma‚ Kurumsal Sosyal Sorumluluk (KSS) kavramını‚ tüketicilerin sosyal sorumluluk konusunda İşletmelere bakış açısının incelenmesini ve sosyal sorumluluk kampanyalarının tüketici satın alma karar sürecine etkisini araştırmayı amaçlamıstır. KSS kavramı konusunda
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Johnson v. Misercordia Hospital Case Analysis State the issue in controversy In 1980‚ patient (plaintiff) James Johnson filed suit against Misericordia Community Hospital alleging medical malpractice. The suit specifically alleged corporate negligence in the appointment of Dr. Lester V. Salinksy (independent member) to the medical staff at Misericordia Community Hospital. During the surgery‚ Dr. Salinsky severed the femoral artery‚ resulting in partial paralysis
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circumstances‚ or diplomatic issues which would impact management’s decision to enter the market? There are several countries involved in this case; specifically Turkey‚ Germany‚ France‚ and the UK are all countries in which products under the Arcelik‚ or Beko brand are being sold. Turkey‚ being a secular country established in 1923‚ has the advantage of being very neutral and so there is no trade tension between any of the countries it does business with. Therefore‚ it can be said the relations with the
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in many ways like Yule (1996) stated in his book the study of language‚ the Egyptian pharaoh Psammetichus who left two newborns infants with a mute shepherd and goats for two years and after that‚ he said that they learnt actual language the word ‘bekos’ that meant bread just by exposure to ‘goat’ sounds.
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TURKCELL Strategic Analysis B. STRATEGIC POSTURE 1. MISSION To ensure the satisfaction of our subscribers‚ shareholders and employees by creating synergy with our partners while remaining a leading and trusted company. 2. OBJECTIVES To maintain leading position To achieve double digit growth in our subscriber base To sustain a balance between top and bottom line objectives Retention of valued subscribers To maintain technological leadership in Turkey by using cutting
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This version: 16 January 2006 This version: 16 January 2006 ACCELERATED INTERNATIONALIZATION BY EMERGING MULTINATIONALS: THE CASE OF WHITE GOODS ACCELERATED INTERNATIONALIZATION BY EMERGING MULTINATIONALS: THE CASE OF WHITE GOODS Andrea Goldstein OECD Development Centre 2‚ rue André Pascal 75775 Paris Cedex 16 France Tel. 33 1 4524 8946 Email andrea.goldstein@oecd.org Federico Bonaglia OECD Development Centre 2‚ rue André Pascal 75775 Paris Cedex 16 France Tel. 33 1 4524 9603 Email federico
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Industries Energy‚ Utilities & Mining Sector Privatization of the Turkish Electricity Distribution Companies Table of Contents 01 02 Executive Summary 03 General Outlook to Privatization 05 The Turkish Electricity Market 14 TEDAfi 17 Privatization of the Electricity Distribution Companies 27 Appendix 1: Electricity sector strategy paper 28 Appendix 2: Cost-Based Pricing Mechanism 29 Appendix 3: Amendment Proposal to the Law no. 4628 30 Abbrevations 31 List of Tables and Exhibits 32 References
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Situation analysis: Koc Holding ("Koc ") is an industrial conglomerate in Turkey. Its largest subsidiary‚ Arc elik‚ is the main manufacturer and market leader of so-called white goods (major kitchen appliances) in Turkey. Koc will likely experience an increase in foreign competition‚ as Turkish tariffs on white goods (protecting the local market) will be phased out in 1996. In its turn‚ Koc is interested in expanding abroad‚ as the Turkish market for white goods is getting saturated. Problem
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