Unilever’s portfolio Before the analyzed period the brand portfolio of Unilever was characterized by major vertical and horizontal integration processes. The production of low-cost consumer goods required significant control over raw materials. Moreover‚ the production of some goods (e.g. soap) served as a basis for a new business development (chemicals) and related diversification was the managerial decisions. At that time Unilever was also a huge packaging and shipping company. End of 1980s A “core
Premium Strategic management Unilever Procter & Gamble
are operating in India have business models that are tailor-made to local markets and customs. After the economic liberalization of 1991‚ many MNCs have entered India. Today‚ global companies having subsidiaries in India include Unilever‚ Nestle‚ BATA‚ Colgate Palmolive‚ Procter & Gamble‚ General Electric‚ General Motors‚ Ford‚ Pepsi and Coca-Cola. Historically‚ the main reason for the entry of MNCs into India was to jump the tariff wall. High import duties ruled out the option
Premium Board of directors Marketing Unilever
BACKGROUND. UNILEVER KENYA LIMITED Introduction: Unilever Kenya Limited manufactures and markets food‚ home‚ and personal care products. It was registered in 1949 as East African Industries Limited and changed its name to Unilever Kenya Limited in the year 2000.Unilever Kenya Limited operates as a subsidiary of the Unilever Group and is headquartered in Nairobi‚ Kenya. http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=5644912 (Accessed on 8 September 2010) Customer
Premium Unilever Colgate-Palmolive Hygiene
Anglo-Dutch consumer product from Unilever decided to grant 100‚000 individual flexible working hours so they can have a positive employment practice. The company did a trail run of Agile Working in one of their sites and saw how successful it was and then offered this flexible work program to many more employees. Unilever purchased technology equipment so their employees can complete their work outside of their office. The technology that has been handed to the employees has had a good response
Premium Working time Working time Human resource management
Contents 1.1. The history of Unilever as a multinational corporation - 3 - 1.2. The history of Unilever in Russia - 4 - Part. 2 General Information - 5 - 2.1. Company in a Nutshell - 5 - 2.2. Key figures - 6 - 2.3. Capital structure - 6 - 2.4. Investment activity - 7 - 2.5. Number and location of business-structures - 8 - 2.6. Present state and priority direction of R&D - 9 - Part 3. Management - 11 - 3.1. Strategy‚ objectives and mission - 11 - 3.2. Principles
Premium Unilever
A Decade of Organizational Change at Unilever A DECADE OF ORGANIZATIONAL CHANGE AT UNILEVER 7 November 2012 • Originally founded in 1872‚ and incorporated in 1929‚ Unilever was facing a difficult time when upon their discovery that the organizational architechture and strategy they were employing was not benefiting the company. • The company was under a decentralized structure for generations. o Managers looking for a change o The decision was to go global • It was mid-1990
Premium 21st century Multinational corporation Corporation
study Unilever Brazil BT provides an IP-based infrastructure to serve consumer products giant at its new South American home “BT was fantastic in fulfilling our deadlines‚ which were extremely aggressive. The team quickly understood the importance and urgency of the project‚ and they had a wonderful sense of partnership. They aligned all of the external providers‚ achieving a high level of efficiency making sure the project was a success.” Alfred Gunter Infrastructure Account Manager Unilever Brazil
Premium Convergence Brazil
Sales & Distribution Hindustan unilever - Document Transcript 1. December SALES & DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21‚ 2008 Sales & Distribution Network of Hindustan Uni Lever (HUL)- DOVE bathing Soap (Region: Kolkata) A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time‚ place‚ and possession gaps that separate goods and services from those who need or want them. Members of the marketing channel perform a number of key functions like
Premium Sales Retailing Product
UNILEVER MEMO In order to gain market shares through the low-income segment of the Brazilian market‚ Unilever should launch a new Detergent Powder brand at an affordable price‚ which could replace in the long-run Campeiro‚ its cheapest brand. However this strategy is not without any risks‚ since it can lead to the cannibalization of Minerva. With 81% of market shares in Brazil‚ Unilever is the leader of the Detergent Powder market. It owns three brands in Brazil: Omo‚ Minerva and Campeiro. Omo
Premium Brand Marketing Economics
Features of Hindustan Unilever Ltd Type Public company Traded as BSE: 500696 BSE SENSEX Constituent Industry Consumer goods Founded 1932 Headquarters Mumbai‚ Maharashtra‚ India Key people Harish Manwani (Chairman)‚Nitin Paranjpe (CEO and MD) Products Foods‚ beverages‚ cleaning agents and personal care products Revenue 22116 crore (US$3.4 billion) (2011–2012) Net income 2691 crore (US$410 million) (2011–2012) Employees 16‚500 (2011) Parent Unilever Plc (67%) Website
Premium Unilever