Customer Perception Based Brand Equity Analysis of Dinshaw’s Ice-cream Abhijeet Agashe *‚ Rupesh Pais**‚ Rashmi Shahu*** Abstract A brand is a name that has the power to influence a buyer. Brand influence could be as a result of a set of mental associations and relationship built up over time among customers or distributors. Brand equity is the differential effect of a brand knowledge on a consumer response to the marketing of a brand. The present study focuses on the study of the basic four dimensions
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INTRODUCTION A. BACKGROUND OF THE STUDY Fragrance compounds have been used since antiquity to freshen air and mask odors as for the ancient Egyptians‚ known to use masks to scent their tombs. And as time runs until 1948‚ the first modern air freshener was introduced‚ using technology developed by the military to disperse insecticides‚ was a pressurized spray containing about 1% perfume‚ 24% alcohol and 75% chlorofluorocarbon (CFC) propellant. This compound chemicals capable of reducing
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Club Gelato 1. Company Profile: Club Gelato is an ice-cream parlor offering Italian gelato with different flavors. It is a joint venture of Singapore and Bangladesh. In Bangladesh there is only one branch of Club Gelato which is in Banani 11. They take all the materials from Italy and manufacture the ice-cream over here. Club Gelato has made quite an impression on ice-cream lovers with its unique flavors‚ including the famed “Ferrero Rocher”. Club Gelato also serves gourmet coffee and delicacies
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KEEPING THINGS ORGANIZED AT BEN & JERRY’S SUMMARY: This case is on an ice cream parlor which is Ben & Jerry’s and it was started by Ben and Jerry in 1978 at a small gas station in Burlington Vermont. The initial goal of the company was to sell ice cream just for fun‚ but just within no time they became so much popular that now they were a $45 million dollars company. The main reason for this was its unique culture which they followed and which was not moving on alone but to move
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ali hasan English 101 Mr. Coale 10/17/12 Eating Homemade Meals Instead Of Fast Food Meals Eating is something all us human being have to do at least 3 times a day. We are liable for what we eat. We make the decision of what we are going to eat and how the foods will take effect on our body. The purpose of this essay is to compare and contrast the differences between eating homemade meals instead of fast food meals. The three main differences are health benefits‚ the cost‚ and less
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Ice Ice Baby‚ Under Pressure In 1981‚ Queen released a song featuring David Bowie title “Under Pressure.” The song was a huge success and was recently listed as VH1’s 31st best song of the 1980’s. 11 years later in 1991‚ Vanilla Ice recorded “Ice Ice Baby‚” which was so popular it ended up being the 1st rap song to ever reach #1 on the billboard top 100. Why was the song so popular? It had an infectious beat that sounded so new‚ yet so familiar. A few months later Vanilla Ice was approached by
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company was privatised and rechristened “Ice Fili”. Anatoliy Shamanov‚ an expert in the technical processes essential in the frozen food industry‚ joined the company in 1968. After six years of service he decided to further his expertise serving in a variety of other roles elsewhere in the frozen foods industry. He later retuned as CEO in 1988 and was inspirational in leading the company through the vast changes that ensued. Ice Fili are Russia’s top ice cream producer so one could forgive Shamanov
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In many stories‚ a foil is inserted into the plot for the sole purpose of developing and supporting the actions of the protagonist. The foil and protagonist are best seen when they act in close proximity to each other‚ which describes the relationship of the Goober and Jerry quite befittingly. Goober’s actions help develop Jerry as a character by demonstrating his contrasting personality and thoughts towards those of Jerry. Goober often turns to Jerry on matters concerning the status of the chocolate
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Mission: Mission provides a structure on which the company can build its future. Its first step for organization to cross it’s the long march. With time to time the company can share their personalities‚ philosophies and motivate their actions. Without proper mission company and person are flounder. For giving excellent shape of organization‚ corporation needs to define the mission. It is act as a driving force. Each and every company needs a mission statement; it may be small or big. Mission
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Each time‚ Jerry went to see his wife at the state prison‚ which wasn’t often‚ she complained‚ “Jerry‚ why aren’t you supporting me? You never come to see me anymore. You know deep down in your heart that I am innocent.” “I can only see you at certain times now. Honey‚ I need to work as well as worry about you. I am exhausted. It is not that I am deserting you‚ honest‚ but I need to work. We are running out of money.” He lied since he knew there was still more than a sufficient amount of money
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