Ben & Jerry’s Homemade Inc. Bruner Case Study Case Summary This case examines issues of asset control for Ben & Jerry’s Homemade‚ Inc.‚ in light of the outstanding takeover offers by Chartwell Investments‚ Dreyer‘s Grand‚ Unilever‚ and Meadowbrook Lane Capital in January 2000. The case requires a discussion of fundamental firm objectives and the implications of a non-traditional corporate orientation; one needs to review the development of Ben & Jerry’s strong social consciousness
Premium Ben & Jerry's Stock market Initial public offering
we had to work in a team of 4. I always tried to maintain cohessiveness and harmony among the team members. AS knowing your strength is imporatnt to iunderstand and utilize your abilities and potential‚ it is as imporatnt to know about weaknesses‚ so that you can overcome it and improve yourself personally and proffesionally. My biggest weakness that I have recognized is that‚ that I am too emotional. Even the pettiest thing or incident sometimes hurt me a lot. But I am trying my best
Premium English-language films Communication Emotion
ELECTRO-CERAMICS AND STRUCTURAL CERAMICS NAME : RIFAD M.Z.M INDEX NO : 100835N FIELD : EARTH RESOURCES DATE OF SUB : 03-11-2011 ELECTRO-CERAMICS The term Electro-ceramic is used to describe ceramic materials that have been specially formulated for specific
Premium Toughness Materials science
Ben & Jerry’s: Preserving Mission and Brand within Unilever By‚ Hemanth M udadla Elisa Vanzu lli You Qin Qin Fayas Faro ok “We can build a ice cream plant at 1/3rd of the cost you built yours what we cant do is build a premium brand which is what you did” Strengths: Product quality Why Acquisition Innovation Brand Sensible to Nature Social Mission Opportunities: Good topline but bad bottom line – Financial situation Ineffective operational efficiencies Organizational structure
Premium Brand Advertising Brand management
If one were to ask my friends to describe me they would describe me as a very pleasant‚ diverse‚ active and intelligent woman. I think one of my most distinguishing characteristics is the diversity of experiences I possess. I am a science student with a flair for the arts. I am a woman with technical aptitude and an interest in management. I also have a passion for traveling and understanding different cultures of the world. All these elements have given me a very broad outlook‚ with varying degrees
Premium Essay Graphical user interface Project management
Ben & Jerry’s : Marketing case. Helping marginalised people‚ promoting sustainable agriculture‚ economising resources‚ and using organic products… Ben & Jerry’s‚ the American ice-cream maker‚ has‚ since its foundation in 1978‚ included many ethical values in its business practices. Part of the important Unilever group‚ Ben & Jerry’s is now a widely extended company all around the world in constant search of new innovation such as moving into Fair Trade. Indeed in 2005 Ben & Jerry’s
Premium Fair trade Ice cream Business ethics
Executive Summary – Ben & Jerry’s Case Current Situation: Ben & Jerry’s Company is in the business of making different flavors of ice creams in USA with sales of $75 million in 1990. It is ranked # 2 in super-premium ice cream market and is 5th largest ice cream maker of any type nationwide. It has experienced explosive growth in the US market primarily through entry into new geographic markets and flavor differentiation. Ben Cohen‚ one of the founders is the majority shareholder. Chuck
Premium Ice cream Ben & Jerry's Marketing
Executive Summary Ben and Jerrys is a successful ice cream company with many strengths and weaknesses. The company faces serious competition‚ financial struggles‚ economic and social influences‚ all of which are covered in my paper. I also discussed some recommendations I have for the companies success. Ben and Jerry ’s is one of the top ice cream companies around. They have had many ups and downs throughout the history of the company‚ but overall‚ they have overcome most of their hardships
Premium Ice cream Häagen-Dazs Ben & Jerry's
Ben and Jerry’s Ice Cream 1997 Ben and Jerry’s Perry Odak 1997 Background Ben Cohen and Jerry Greenfield were childhood friends born four days apart in Brooklyn‚ New York‚ in 1951. You could say that ice cream runs in their veins. During his senior year of high school‚ Ben drove an ice cream truck. After high school‚ he attended and dropped out of various colleges in the Northeast‚ eventually leaving his studies altogether to teach pottery
Premium Marketing
Strategic Analysis of Ben & Jerry’s Homemade‚ Inc. Can B&J Serve a Double Scoop of Being Green and Making Green? ESM 210 Professor Delmas Final Paper November 21‚ 2000 Alex Tuttle Vicky Krikelas 1 BEN & JERRY’S ICE CREAM Table of Contents INTRODUCTION……………………………………………………………………………. MARKET DESCRIPTION………………………………………………………………….. FIRM DESCRIPTION………………………………………………………………………. THE MISSION STATEMENT……………………………………………………………… 1 1 1 2 GENERAL CORPORATE STRATEGY…………………………………………………… 2 CORPORATE ENVIRONMENTAL
Premium Environmentalism Strategic management Ice cream