Dept. of Business Administration East West University. Project Work Topic : Management Practice of Polar Group Members : Md. Mostafa Anwar Md. Nazmul Hasan Id:2009-3-10-072 Id:2010-1-13-038 Md.Shahadat Hossain Id:2010-1-10-045 Term Paper On Polar (Dhaka Ice Cream Industries Limited) [pic] LETTER OF TRANSMITTAL December 19‚ 2010 To Dr
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’ESSAY - "SWEET CREAM" BY JULIA KELK Why is the human race designed to loathe changes in life‚ when changes could lead to a better life? In Julia Kelk’s short story "Sweet Cream" she describes a wedding from a lonely young Mexican girl’s perspective. The story is set in a hotel called "Hotel Central" in the Mexican winter wonderland. In the story we meet Jenny who is also the protagonist of the story. She is about 20 years old‚ and she is at a wedding reception for the cousin of her brother-in-law
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Sales Management Assignment 3 Product VICHY Laboratories- LiftActiv Anti-wrinkle and firming cream Submitted to: Prof. Parag Shah. By Dhiraj Katara FSB 1 – 61412 Date-5th May‚ 2011. 1 Executive Summary There has been a considerable increase in the sales of medicated cosmetic in India. Vichy is a very prominent brand which manufactures high quality cosmetics and other toiletries. The following report is based on LifeActiv which is VICHY Laboratories anti aging cream The main focus
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Marketing Business Report Nivea Clarissa Nathania Table of contents Executive Summary……………………………………………………………….………………4 1.Industry……………………………………………………………………………………….....5 2.Company………………………………………………………………………….……….…….5 3. The Macroenvironment ………………………………………………….……………………..6 3.1 Demographic Environment…………………………………………………………....6 3.2 Economic Environment……………………………………………………………….6 3.3 Natural Environment…………………………………………………….…………….7 3.4 Cultural Environment………………………………………………………………….7 4.
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Chapter 10 Brand extensions Good or Bad: Brand extensions are a good business growth strategy as it allows the company to organically grow revenue. However‚ extensions must be carefully evaluated and chosen to ensure that the related affect is what is expected. For example‚ the company needs to make sure that any extension to the brand supports those brand elements or attributes that customers associate with the brand. Any product extensions that conflict‚ deteriorate or dilute the brand
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Analyzing the Marketing Environment Analyzing Needs and Trends in the Macroenvironment. Successful companies are those that can recognize and respond profitably to unmet needs and trends in the macroenvironment. Opportunities are also found by identifying trends. A trend is a direction or sequence of events which have some momentum and durability. For example‚ one major trend is the “increasing participation of women in the workforce.” This trend has profound the implications for economic
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Background (as of 2001) Russian ice cream market has become increasingly challenging with relatively stagnant growth and aggravating competition. Due to these challenges‚ Ice Fili‚ the top ice cream producer in Russia‚ has experienced 40% decrease in the production volume and 50% decrease in its market share for past 5 years. However‚ Ice Fili has been capitalizing neither the market potentials nor its competencies. Russian ice cream market is highly profitable with over twice the profit margins
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Defining Services Services are about the economic activities offered by one party to another. On the other hand is about exchange for the customer money‚ time‚ and effort‚ service customers expect to obtain value from access to goods‚ labor‚ facilities‚ environments‚ professional skills‚ networks‚ and systems; but they do not normally take ownership of any of the physical elements involved. And then services also involve a from of rental‚ offering benefits without transfer of ownership such as
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Agricultural marketing This refers to the marketing of agricultural products e.g. Coffee‚ maize‚ tea. Etc. it is regarded as unique due to the characteristics of demand and supply of agricultural products. The production of agricultural products in countries such as Kenya‚ is characterized by A large number of small farmers. A lack of full control over quality and quantity of the output. Inability of individual farmers to engage in demand creation activities for their own produce. Seasonality of
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a. 1. IHOP Corp (9-30-2002): Reacquired franchise and equipment held for sale is separated into two parts: current asset and long-term receivables (SEC Government‚ 2002‚ Item 1). The company estimates the useful life of the assets‚ and records the amortization of the asset. For instance‚ in the quarterly report ended September 2002‚ amortization on franchise operations is $1‚647‚000. In this case‚ the company treats its reacquired franchise rights as intangible assets that have limited lives.
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