Product Hierarchy Nomin Amarsaikhan /Mina/ 101183046 Marketing Management Dr. Wan-Tran‚ Huang 11 November‚ 2012 Business Administration department‚ Asia University The Product hierarchy is developed top down. The starting point‚ if haven’t already done so‚ is to map out every one of target customer’s shopping missions and define all of the purchase drivers for each mission. According to the “Marketing management” 12th edition‚ by Philip Kotler and Kevin Lane Keller “The product hierarchy stretches
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LEADERSHIP & ORGANISATION * Ben Cohen: CEO * Jerry Greenfield: Chairman * Started the business not to get rich but to make a liveable wage and contribute to society * Both never had the expertise to expand the business further and hired a new CEO. HISTORY * Ben & Jerry’s started in 1977 * In the 1980’s the company was doing very well * In 1990 Ben & Jerry was selling in all Major * markets in the US‚ Mom& Pop’s accounted for majority of ice
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Hierarchy of needs James Rohland 5-9-14 Dr. Andrews Hierarchy of needs Abraham Maslow’s Hierarchy of needs is a five stage process of motivational needs (Maslow 1943‚ 1954). The lower levels of the hierarchy are life sustaining needs‚ such as‚ food‚ water and sleep. These first levels have to be accomplished before they can move to the next levels of safety‚ relationships and friends. If one of the stages such as eating food is not satisfied enough the person will become hungrier
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Ben & Jerry’s Homemade Ben & Jerry’s Homemade‚ which was founded in 1978‚ becoming the leading distributor that engaging in super-premium ice-cream‚ frozen yogurt and sorbets across the United States‚ as well as in selected foreign countries‚ in supermarkets‚ grocery stores‚ convenience stores‚ franchised Ben & Jerry’s scoop shops and restaurants. Stakeholder and stockholder’s role and motivation Stakeholders are the parties that have interests or affected by a corporation. Analyzing
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1. According to Maslow’s hierarchy‚ which basic needs did Shank’s old boss fail to meet? Explain why the needs have not been met. What could be done to meet these missing needs? (20 points) Maslow’s hierarchy of needs Suggests that people must satisfy five groups of needs in order—physiological‚ security‚ belongingness‚ esteem‚ and self-actualization According to Maslow’s hierarchy‚ shank’s old boss failed to meet a few needs; belongingness‚ security‚ self-actualization and esteem. These needs
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Case History Ben‚ aged 52‚ was born and raised in Siloam Springs‚ Arkansas. At the urging of his supervisor at work‚ Ben has voluntarily sought help from his employer’s human resources department. They have referred Ben to you. Personal and Family History Ben was an only child‚ and he explains that he got a lot of attention. He says that that he loved his parents very much‚ "but they were kinda weird." He adds that "They were like me. Just different‚ ya know?" Ben said that his aunt‚ his
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at Ben & Jerry’s INTRODUCTION Ben Cohen and Jerry Greenfield opened their first ice cream shop on May 5‚ 1978‚ in a converted gas station in Burlington‚ Vermont‚ investing $12‚000 in secondhand equipment. Their business credentials consisted of much enthusiasm and a $5 Pennsylvania State University correspondence course in ice cream making. Driven by Cohen and Greenfield’s 1960s ideals‚ Ben & Jerry’s Homemade‚ Inc.‚ has grown to be a very successful business‚ with an enviable level of brand-name
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Ben Carson By: Cory Kieta 6-8-09 Did you know that Dr. Ben Carson performs over five hundred operations per year? (www.answers.com)That is more than three times the amount of an average neurosurgeon. Ben Carson has showed that any black doctor can become one of the greatest neurosurgeons of our time. All that you have to do is work hard and never give up on your dream. Ben Carson was at the bottom of his class in elementary school until he found a love for reading. (www.achievement.org)
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brothers and sisters. His father made soap and candles for a living. His mother raised the children. Ben went to school and finished in 1716. Though he would have liked to continue‚ his family was way too poor to afford tuition. He then went to work. Ben ended up working for his half brother James‚ who was a printer. Ben loved to read and write poetry so this seemed like the perfect job for him. When Ben quit working for his brothers because of some troubles he thought he would be able to find work with
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Ben Carson was born in Detroit‚ Michigan‚ on September 18‚ 1951. His mother‚ though undereducated herself‚ pushed her sons to read and to believe in themselves. Carson went from being a poor student to receiving honors and he eventually attended medical school. As a doctor‚ he became the Director of Pediatric Neurosurgery at Johns Hopkins Hospital at age 33‚ and became famous for his ground-breaking work separating conjoined twins. Contents Synopsis Early Life Influential Mother Early
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