"Ben and jerry s homemade ice cream keeping the mission alive" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 1 of 50 - About 500 Essays
  • Good Essays

    BEN N JERRY ICE CREAM

    • 581 Words
    • 2 Pages

    Ben & Jerry’s Homemade Ice Cream Inc: A period of Transition Despite making the first yearly loss in 1994‚ the company’s health cannot be written off. The loss in 1994 can mostly be attributed to some irregular factors like debt due to the asset write-down of $6.8 million resulting from abandonment of complex manufacturing system and incorrect assumption about the value at the St. Albans plant. The introduction of the "Smooth‚ No Chunks" line in the same year also resulted in some extra advertising

    Premium Marketing Cost Supply and demand

    • 581 Words
    • 2 Pages
    Good Essays
  • Better Essays

    Market Research Report for Ben & Jerry’s Ice Cream By: Swati Sugandh Ben & Jerry’s Homemade Holdings‚ Incorporated started in 1978 when Ben Cohen and Jerry Greenfield bought their first ice cream scoop shop in Burlington‚ Vermont. Since then‚ Ben & Jerry’s has grown from being only offered in Vermont to other States and Countries around the world. Throughout the growth of Ben & Jerry’s Homemade Holdings‚ Inc.‚ many movements have been made in aspects of ingredients‚ packaging

    Premium Ice cream Ben & Jerry's

    • 2412 Words
    • 10 Pages
    Better Essays
  • Good Essays

    “We strive to make the best possible ice cream in the best possible way‚” is the mission statement for widely known‚ Ben & Jerry’s ice cream. The founders‚ Ben Cohan and Jerry Greenfield‚ began with a five dollar class and now they are currently the fifth top selling brand and known around the world. It all started in March of 1951 in one hospital where two future entrepreneurs would emerge. Jerry Greenfield was born on March 14‚ 1951. Some may call it just a coincidence‚ while others may call

    Premium Ben & Jerry's High school Ben Cohen

    • 785 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    BEN Jerry S

    • 465 Words
    • 4 Pages

    Ben & Jerry’s: Preserving Mission and Brand within Unilever By‚ Hemanth M udadla Elisa Vanzu lli You Qin Qin Fayas Faro ok “We can build a ice cream plant at 1/3rd of the cost you built yours what we cant do is build a premium brand which is what you did” Strengths: Product quality Why Acquisition  Innovation  Brand  Sensible to Nature  Social Mission Opportunities: Good topline but bad bottom line – Financial situation  Ineffective operational efficiencies  Organizational structure

    Premium Brand Advertising Brand management

    • 465 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Societal Marketing Concept on Ben and Jerry’s Ice Cream Ben and Jerry’s ice cream shop is a company found by Ben Cohen and Jerry Greenfield back in 1978‚ when they began their company with a 12‚000 dollar investment. They opened the ice cream parlor in a renovated gas station in downtown Burlington Vermont‚ but after two months they closed down realizing that they were not making any profit. In 1980‚ Ben and Jerry rented space in an old spool and bobbin mill on South Champlain Street in Burlington

    Premium Ben & Jerry's Waste management

    • 449 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Ben and Jerrys

    • 1473 Words
    • 6 Pages

    Ben and Jerrys Premium Ice Cream Products Ben and Jerrys Ice Cream is a brand name company known worldwide. With superior marketing techniques Ben and Jerrys has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market‚ and there by achieved a strong customer base. The mission statement of their product line is "to make‚ distribute‚ and sell the finest quality all natural ice cream while incorporating wholesome

    Premium Ice cream Marketing Ben & Jerry's

    • 1473 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Ben & Jerrys

    • 394 Words
    • 2 Pages

    BEN & JERRY’S HOMEMADE Questions 1. How has Ben & Jerry’s fulfilled its mission statement? What evidence can you provide regarding Ben & Jerry’s performance on each of the three dimensions of the mission statement? Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream‚ profitable business and by improving the community. Ben & Jerry stated‚ they would make and distribute the finest quality all natural ice cream with a wide

    Premium Pig Statements Ben & Jerry's

    • 394 Words
    • 2 Pages
    Good Essays
  • Good Essays

    HOW TO MAKE HOMEMADE ICE CREAM Have you ever wondered how you can make your favorite ice cream? People usually buy ice cream in grocery stores‚ but making it on your own can be really fun. There are only a few easy steps to make your own delicious ice cream. First‚ you will need to freeze the gel container from your ice cream maker. It usually takes about 6 to 22 hours depending on how cold your freezer is. To determine whether the gel container is completely frozen‚ just shake it. If you don’t

    Premium Cream Milk

    • 392 Words
    • 2 Pages
    Good Essays
  • Satisfactory Essays

    Ben Jerry s Report

    • 506 Words
    • 2 Pages

    Report Vermont’s famous ice cream markers‚ Ben & Jerry’s‚ started the City Churned campaign summer of 2013; where five major cities voted in traditional and non-traditional ways to create a unique flavor that capture elements of the city. The five major cities were Seattle‚ Portland‚ San Francisco‚ Washington DC and New York City. Ben & Jerry’s also teamed up with local favorites to make the flavor even more represent the city it is for. At the end of the summer‚ Ben and Jerry’s served the final

    Premium New York City Voting Ice cream

    • 506 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Ben & Jerry

    • 597 Words
    • 3 Pages

    Ben&Jerry Introduction “Ben & Jerry’s‚ to know it is to love it”. “I scream‚ you scream‚ we all scream‚ for ice cream.” ----------- -By Laura Teacher‚ Sara Matharu‚ Sara Butler and Aman Johal This marketing project investigates the marketing of Ben and Jerry ice cream in the UK. Ben and Jerry have a difficult job to do because they have competitors –Haagen Daaz‚ who have a 44% share of the one and a quarter billion pound UK ice cream market‚ compared to Ben

    Premium Ben & Jerry's Ice cream

    • 597 Words
    • 3 Pages
    Good Essays
Previous
Page 1 2 3 4 5 6 7 8 9 50