will examine Apple¡¦s strategy of being consumer based and evaluate the current situation to see if it may be time for Apple to venture into the office business computer industry. This report will cover a brief overview of the company‚ it¡¦s current assortment of products it offers‚ recent marketing strategies‚ competitors to the company‚ and future opportunities and threats that Apple may face. First we will explore the Apple Company¡¦s overview which includes the company¡¦s profile‚ history and
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1. What is your opinion on the “multi-brand strategy” of Gap Inc. (Gap‚ Banana Republic‚ Old Navy‚ and Forth&Towne)? What are the main advantages and the main disadvantages of this “multi-brand strategy” compared to a “single-brand strategy”‚ i.e. compared to a strategy in which this company would have concentrated solely on the Gap brand. In my opinion‚ the multi-brand strategy is the revolution of how many businesses reach their customers these days. The companies can use it to acquire greater
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MOGEN‚ INC. Teaching Note Synopsis and Objectives In 2006‚ Merrill Lynch became the lead book runner for a $5 billion convertible bond issue for MoGen‚ Inc. This was the single‚ largest convertible bond issuance in history and required a considerable amount of effort on the part of Merrill Lynch’s Equity Derivatives Group to convince MoGen’s management to choose Merrill Lynch over its competitors. The case is focused on Merrill Lynch’s choice of the conversion premium and coupon rate
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CASE: Accounting for the iPhone at Apple Inc. The non-GAAP numbers of Apple Inc. reflect its economics better. Because‚ in the existing method of accounting‚ revenue and cost of goods sold are spread over the lifetime of the product (expected 24-months)‚ while the costs incurred for engineering‚ sales‚ marketing and warranty are recorded immediately. This accurate recording of expenses while recognizing only a part of the cost of goods sold thus showed reduced margins. While this did not affect
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The topic that I have chosen to do a research project on is Nike Inc. I chose to do my research on Nike because I am for one‚ very much interested in Nike‚ and secondly I am very interested in Nike ’s clothing‚ shoes‚ and accessory line. <br> <br>Basketball players "want to be like Mike"‚ but shoe companies "want to be like NIKE." NIKE is the worlds #1 company and controls more than 40% of the US athletic shoe market. The company designs and sells shoes for just about every sport‚ including baseball
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THOMAS R. PIPER HEIDE ABELLI Monmouth‚ Inc. Harry Vincent‚ executive vice president of Monmouth‚ Inc.‚ was reviewing acquisition candidates for his company’s diversification program. One of the companies‚ Robertson Tool Company‚ had been approached by Monmouth three years earlier but had rejected all overtures. Now‚ however‚ Robertson was in the middle of a takeover fight that might provide Monmouth with a chance to gain control. Monmouth‚ Inc. Monmouth was a leading producer of engines
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Apple Inc. is an American multinational corporation headquartered in Cupertino‚ California‚ that designs‚ develops‚ and sells consumer electronics‚ computer software and personal computers. Apple is the world’s second-largest information technology company by revenue after Samsung Electronics‚ and the world’s third-largest mobile phone maker. As of May 2013‚ Apple maintains 408 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. Organization strategy June
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manager‚ such as Lew Frankfort‚ chairman and CEO of Coach‚ Inc.‚ aims to build a luxury brand like Coach‚ he invests millions of dollars in setting up a series of business strategies‚ including advertising on television‚ organizing fashion shows‚ and gaining the approval of fashion designers. These actions are decided based on how a luxury brand is built; essentially‚ the brand will guide the future steps of the company to a certain degree. Coach‚ Inc. is different from other more expensive luxury brands
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Industry Two—Internet Companies CASE 12 Google Inc. (2010): The Future of the Internet Search Engine Patricia A. Ryan Google began with a mission: to create the ultimate search engine to help users tame the unruly and exponentially growing repository of information that is the Internet. And most would agree that when the word “Google” became a verb‚ that mission was largely accomplished.1 IT HAD BEEN NEARLY SIX YEARS SINCE GOOGLE’S ATTENTION-grabbing initial public offering and‚ despite overall
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offered in light of the result of the forces assessment. Attention is paid to several outstanding issues and to what actions Apple Corporation needs to be sensitive to and to act upon if it is going to continue to be successful. II. Overview Apple‚ Inc. and its wholly-owned subsidiaries design‚ manufacture‚ and market personal computers‚ portable digital music players‚ and mobile communication devices and sell a variety of related software‚ services‚ peripherals‚ and networking solutions. Apple sells
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