of digital marketing and the relevant benefits 12 Part C 16 Definition of brand 16 How to create the strong brand value 16 Part D 19 Introduction of ethics 19 The ethical marketing of Mini 20 Conclusion 21 Reference 22 Introduction This report will talk about the MINI brand and the way that it becomes to a successful brand depends on its marketing strategy. There are four parts in this report. First part is about the total analysis of MINI’s current marketing
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Ben and Jerry’s was founded in 1978 by childhood friends Ben Cohen and Jerry Greenfield. They had a dream of starting a company together but they didn’t have any experience in business. Due to their love for food‚ they came up with the idea of making bagels or ice cream‚ but the cost of the equipment for bagels was much higher so they chose to produce homemade ice cream (citation). They learned only from small business pamphlets and a correspondence course from Penn State University (citation).
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Ben Carson was born in Detroit‚ Michigan‚ on September 18‚ 1951. His mother‚ though undereducated herself‚ pushed her sons to read and to believe in themselves. Carson went from being a poor student to receiving honors and he eventually attended medical school. As a doctor‚ he became the Director of Pediatric Neurosurgery at Johns Hopkins Hospital at age 33‚ and became famous for his ground-breaking work separating conjoined twins. Contents Synopsis Early Life Influential Mother Early
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Case Study #1 1) In order to calculate the expected return‚ risk premium‚ and standard deviation of the portfolio invested partly in the market and partly in Pioneer‚ we first needed to devise a table with all of the known variables: Table 1 Pioneer Gypsum (X) Market (Y) Expected Return 11.0% 12.5% Standard Dev. 32% 16% Beta 0.65 N/A The calculation of the expected return‚ risk premium and the standard deviation of the portfolio are dependent upon the amount that John wants to invest.
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CHAPTER 3 Valuing Bonds Answers to Problem Sets 1. a. Does not change b. Price falls c. Yield rises. 2. a. If the coupon rate is higher than the yield‚ then investors must be expecting a decline in the capital value of the bond over its remaining life. Thus‚ the bond’s price must be greater than its face value. b. Conversely‚ if the yield is greater than the coupon‚ the price will be below face value and it will rise over the remaining life of the bond. 3.
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will make the firm and its investors wealthier. This point is one of the central and most powerful ideas in finance‚ which we call the Valuation Principle: The value of an asset to the firm or its investors is determined by its competitive market price. The benefits and costs of a decision should be evaluated using these ©2011 Pearson Education 20 Berk/DeMarzo • Corporate Finance‚ Second Edition market prices‚ and when
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Finance Theory I – Case 2 Tracy Hsiao‚ Baltic Ocean Evaluation of AQR Momentum Funds Date: Dec. 5th‚ 201r Past performance of momentum strategies – CAPM & Fama‐French MOM 4 factors model In Table 1‚ we could evaluate the past performance of momentum strategy‚ Short Decile 1 and Long Decile 10‚ a.k.a. L/S (10‐1). Capital Asset Pricing Model (CAPM) E(R) = α + Rf + β (RM - Rf) + By applying to CAPM‚ we got a β that is almost zero (-0.08) showing the strategy could effectively diversify and reduce
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Review for Exam 3 Instructions: Please read carefully • • The exam will have 25 multiple choice questions and 5 work problems. Questions in the multiple choice section will be either concept or calculation questions. The calculation questions will be similar to those in the homework and review. However‚ the concept questions will be related to any topic we have covered in the class. The concept questions in the review are only some sample questions. You should NOT study only topics in the review
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Score: 120 1. out of 120 points (100%) award: 10 out of 10.00 points Just Dew It Corporation reports the following balance sheet information for 2011 and 2012. JUST DEW IT CORPORATION 2011 and 2012 Balance Sheets Assets 2011 Current assets Cash Accounts receivable Inventory Total Liabilities and Owners’ Equity 2011 2012 $ 11‚000 27‚000 75‚000 $ 14‚250 36‚750 96‚250 $ 113‚000 $147‚250 Current liabilities Accounts payable Notes payable 2012 $ 54‚000 14‚800 $ 63‚750 20‚500 $ 68‚800 $
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which organisations reach their target audiences or it is an “audience-centred activity” (Fill‚ 2005‚ p.9). This report aims to analyse the current marketing communication activities for one of the most recognised brands in the UK and the world‚ MINI Cooper. The first part includes some background information and after that the report follows the planning framework provided by Fill (2005) including: context analysis for the brand; objectives; communications strategy; communications mix; scheduling
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