Case Analysis on “Ben & Jerry’s Homemade Inc.” Submitted by: Cabrera‚ Kenneth Robert S. Submitted to: Dr. Alma Frances R. Hortelano August 16‚ 2014 I. Viewpoint I am taking the viewpoint of the management of Ben & Jerry’s Homemade Inc. II. Statement of the Problem How should Ben & Jerry’s management improve its management control processes in order for it to be more competitive in the superpremium ice cream industry?
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Ben and Jerry’s Background – This case examines issues of asset control for Ben & Jerry’s Homemade‚ Inc.‚ in light of the outstanding takeover offers by Dreyer’s Grand‚ Unilever‚ Meadowbrook Lane and Chartwell Investments‚ in January 2000. The case provides a unique opportunity to discuss fundamental firm objectives and the implications of a nontraditional corporate orientation such as generous philanthropy and charitable donations. Issues – * Why is the organization considering takeover
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“We strive to make the best possible ice cream in the best possible way‚” is the mission statement for widely known‚ Ben & Jerry’s ice cream. The founders‚ Ben Cohan and Jerry Greenfield‚ began with a five dollar class and now they are currently the fifth top selling brand and known around the world. It all started in March of 1951 in one hospital where two future entrepreneurs would emerge. Jerry Greenfield was born on March 14‚ 1951. Some may call it just a coincidence‚ while others may call
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Table of Content 1.Introduction 2 2.Brief History 2 3.Missions of the Ben & Jerry’s Homemade 2 4.Problem Statement 3 5. Analysis 3 5.1. Strenghts 3 5.2. Weaknesses 4 5.3. Opportunities 4 5.4. Threats 4 5.5. Summary 4 6. Proposed Strategy 5 1.Introduction This report begins with the brief history of Ben & Jerry’s homemade and than explains the missions of the company. The study group reviewed problem statement and offers. The company’s strenghts‚ weaknesses‚ opportunities
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Ben & Jerry’s Homemade‚ Inc.‚ produces super premium ice cream‚ frozen yogurt‚ and ice cream‚ filled with big chunks of cookies and candy. Ben & Jerry’s was founded in May 1978. Ben Cohen and Jerry Greenfield opened an ice cream shop in Burlington‚ Vermont. In the beginning‚ Ben & Jerry’s store was selling 12 flavors‚ producing with an old-fashioned rock salt ice cream maker and locally made milk and cream. Currently‚ I can say in United States‚ the company is leading the market with their more than
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BEN&JERRY’S HOMEMADE CASE SUMMARY Ben&Jerry’ Homemade company‚ which is a leading distributor of super-premium ice cream‚ frozen yogurts‚ and sorbets across the United States and overseas. It soon became popular for its innovative flavours‚ made from fresh Vermont milk and cream. The company have enjoyed long-term success as a result of their social responsibility and orientation‚ which was balanced with product and economic objectives. Since they are trying to enhance the social life for community
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1- Ben & jerry’s mission statement consists of three dimensions which are product‚ economic and social. • Product: to make‚ distribute‚ and sell the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. • Economic: to operate the company on a sound financial basis of profitable growth‚ increasing value for our shareholders‚ and creating career opportunities and financial rewards for our employees
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Véronique SCART GLOBAL & LOCAL BRANDS : BEN & JERRY’S and BERTHILLON BETOUX Léonor LEROY Marion LIEGE Oriane SANSON Cécile RENAUDIN Astrid Groupe 503B CONTENTS: Introduction PART 1: Marketing environment and presentation of the 2 companies P3 1) Ice-cream market in France P3 2) Presentation of Ben & Jerry’s P3 a. Brand identity P3 b. Mission & Values P4 3) Presentation
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Strategic Management Process: Ben & Jerry’s Ice Cream Background In 1978‚ with a $5 ice cream making correspondence course from Penn State University and $12‚000‚ childhood schoolmates Ben Cohen and Jerry Greenfield started an ice cream business in a renovated gas station in Burlington‚ Vermont. Ben and Jerry’s quickly grew into a leading worldwide ice cream manufacturer‚ known for its innovative flavors and all-natural ingredients made from fresh Vermont milk and cream. Early flavors included
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Ben & Jerry’s Case Analysis Give the history of the company in the case. In this history you should discuss how the company came into the situation presented in the case.? In 1977‚ two friends‚ Ben Cohen and Jerry Greenfield‚ decided they were tired of working for someone else and wanted to start their own business. They took a five dollar correspondence course on ice-cream making‚ rented an abandoned gas in Burlington‚ Vermont‚ and started their business with an investment of $12‚000 dollars
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