Ben & Jerry’s Joy Gang History: The Ben & Jerry’s Joy Gang was started in 1987 in response to the increasing demands upon our employees. Our first Joy activities included pizza and 15 minute massages for our manufacturing employees who were working 12 hour marathon shifts. Jerry suggested that we should try to make fun an official part of our company culture. The Joy Committee changed its name to the "Joy Gang" due to the fact that we felt the word "committee" was too official. Mission:
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Ben and Jerry ’s Ben and Jerry ’s ice cream and the amazing success the company has experience over the years could be loosely summed up as a story that began with two friends coming together with a vision to create a company that did not adhere to the traditional corporate rules of running a business. They both had certain ideals and a socially and economic responsible opinion on how a capitalist business should be run. There are a lot of similarities in the way this company is run and operated
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named Ben & Jerry’s. Founded in 1978 in Vermont‚ this once small time ice cream shop has developed into one of the world’s largest ice cream producers with sales in excess of $237 million as of 2000. Ben Cohen and Jerry Greenfield’s unique relationship has proved successful for the past 30 years in part because of their social consciousness and their down-to-earth attitudes. This article is divided mainly into two parts; first the author summarizes the social consciousness of Ben & Jerry’s Homemade
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Case study: Ben & Jerry’s Homemade 1- Ben & Jerry’s fulfilled its mission statement: The mission statement consisting of the social mission‚ product mission‚ and economic mission: - the product mission was fulfilled by making‚ distributing and selling the finest quality all-natural ice cream and related products in a wide variety of innovative flavors made from Vermont dairy products. - The economic mission was fullfiled by operating the company on a sound financial basis
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mgt.unm.edu Managing Social Responsibility and Growth at Ben & Jerry’s INTRODUCTION Ben Cohen and Jerry Greenfield opened their first ice cream shop on May 5‚ 1978‚ in a converted gas station in Burlington‚ Vermont‚ investing $12‚000 in secondhand equipment. Their business credentials consisted of much enthusiasm and a $5 Pennsylvania State University correspondence course in ice cream making. Driven by Cohen and Greenfield’s 1960s ideals‚ Ben & Jerry’s Homemade‚ Inc.‚ has grown to be a very
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Ben and Jerry’s is known for having strong corporate social responsibility. The Ben & Jerry’s Foundation‚ a separate entity from the Company‚ was established in 1985 through a donation of stock in Ben & Jerry’s Homemade‚ Inc. Its mission is to make the world a better place by empowering Ben & Jerry’s employees to use available resources to support and encourage organizations that are working towards eliminating the underlying causes of environmental and social problems. (Ben and Jerry’s) However
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Ben & Jerry’s Homemade Ben & Jerry’s Homemade‚ which was founded in 1978‚ becoming the leading distributor that engaging in super-premium ice-cream‚ frozen yogurt and sorbets across the United States‚ as well as in selected foreign countries‚ in supermarkets‚ grocery stores‚ convenience stores‚ franchised Ben & Jerry’s scoop shops and restaurants. Stakeholder and stockholder’s role and motivation Stakeholders are the parties that have interests or affected by a corporation. Analyzing
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Ben & Jerry’s Timeline Ben & Jerry’s Homemade‚ Inc. is a leading manufacturer of super premium ice cream‚ frozen yogurt and sorbet in unique and regular flavors. The Ice Cream Company embraces a philosophy of being real and "down to earth"‚ being humorous and having fun‚ being non-traditional and alternative and‚ at times‚ being activists around progressive values. Co-founders‚ Ben Cohen and Jerry Greenfield‚ have been seen as role models for running a business that is both profitable and socially
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Ben and Jerrys marketing stratgies Ben & Jerry¡¦s was experiencing a steady growth within their sales figures from 1990 to 1993. However‚ In March 1994‚ Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993‚ and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons‚ such as high administration and selling costs‚ a negative impact of inventory management‚ and start
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causes” (Mohr and Webb‚ 1998) “84% of Americans agree they have a more positive image of products or companies that do anything meaningful "to make the world a better place.“ (Marketing to Women‚ 2012) How? B&J Foundation: 7.5% pre-tax profit donated to non-profit charities (Entrepreneur‚ 2012)‚ Community Involvement Promoting Causes and Political Messages: Cameron Chew Chew‚ Cheesecake Clegg & Gordon Fudge Brown(ie) (Beckett‚ 2010) Creating Jobs worldwide: Rainforest Crunch (Entrepreneur‚ 2012)
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