Ben & Jerry’s Case Analysis Give the history of the company in the case. In this history you should discuss how the company came into the situation presented in the case.? In 1977‚ two friends‚ Ben Cohen and Jerry Greenfield‚ decided they were tired of working for someone else and wanted to start their own business. They took a five dollar correspondence course on ice-cream making‚ rented an abandoned gas in Burlington‚ Vermont‚ and started their business with an investment of $12‚000 dollars
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Presentation of Ben & Jerry’s: Ben & Jerry’s is a very famous ice-cream brand‚ founded in 1978 by Ben Cohen and Jerry Greenfield and is now a division of the British-Dutch Unilever conglomerate. Since it has been bought by Unilever in 2000‚ this brand dominates the ice-cream‚ frozen yogurt‚ sorbet market. This success can be explained by Ben & Jerry’s strategy‚ based on two major points: a strong distribution network (franchised shops‚ large-scale retailing‚ shops)‚ and an efficient
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The Strategic Management Process: Ben & Jerry’s Ice Cream Background In 1978‚ with a $5 ice cream making correspondence course from Penn State University and $12‚000‚ childhood schoolmates Ben Cohen and Jerry Greenfield started an ice cream business in a renovated gas station in Burlington‚ Vermont. Ben and Jerry’s quickly grew into a leading worldwide ice cream manufacturer‚ known for its innovative flavors and all-natural ingredients made from fresh Vermont milk and cream. Early flavors
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Ben & Jerry’s Case Assignment Introduction After reviewing the Ben & Jerry’s Case Study‚ by Nan S. Ellis and Lisa M. Fairchild‚ we have determined three possible options for Ben and Jerry to choose from in regards to the Unilever buy-out offer or merger with Dreyer’s and/or Unilever. Since‚ Ben and Jerry’s has distribution problems inhibiting the company’s growth‚ our options weigh this factor heavily. The unique social responsibility aspect is of great concern to Ben and Jerry and they
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Strengths: Ben & Jerry’s is an innovative leader in the super premium ice cream industry. They have a product line that consists of ice cream‚ low-fat ice cream‚ frozen yogurt‚ sorbet‚ and a few novelty products. All of their products are sold through supermarkets‚ grocery stores‚ convenience stores‚ franchised Ben & Jerry’s scoop shops‚ and restaurants. Ben & Jerry’s also incorporates a commitment toward being a socially active and environmentally responsible ice cream manufacturer. Ben & Jerry’s
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demonstrate positive corporate citizenship for special recognition. With over 800 employees‚ Ben & Jerry’s is one such company. One of the things that makes Ben & Jerry’s so different from other companies is their management style. More and more corporations are realizing that if they’re going to attract the best employees and motivate the ones they have‚ they need to start dealing with the issue of values and social concerns. Just as consumers are loyal to companies whose values they share‚ when employees
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creation of a relationship that allows the client to perceive‚ understand‚ and act on the process events that occur within an organization in order to improve the situation as defined by the client (Cummings & Worley‚ pg. 253). In the case involving Ben and Jerry’s a consultant was brought in to work with the founders‚ board of directors‚ managers‚ and employees in order to undertake organizational development and also to bring the people‚ functions‚ aspirations‚ and directions together (Cummings & Worley
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LEADERSHIP & ORGANISATION * Ben Cohen: CEO * Jerry Greenfield: Chairman * Started the business not to get rich but to make a liveable wage and contribute to society * Both never had the expertise to expand the business further and hired a new CEO. HISTORY * Ben & Jerry’s started in 1977 * In the 1980’s the company was doing very well * In 1990 Ben & Jerry was selling in all Major * markets in the US‚ Mom& Pop’s accounted for majority of ice
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Ben and Jerry’s Case Study What makes a company great? Is it constant financial growth year after year? Is it producing a product that is known and recognized in millions of households around the world? Or is it being socially conscience while still providing a cost effective product? With Ben and Jerry’s ice cream company‚ it’s not enough to just be financially successful; they also strive to be socially successful. Ben and Jerry’s want more from their alliances with wholesalers‚ franchisees
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Group 1 Managerial Finance 26 Aug‚ 1999 A Little History: Ben & Jerry’s‚ Vermont’s Finest Ice Cream and Frozen Yogurt‚ was founded in 1978 in a renovated gas station in Burlington‚ Vermont‚ by childhood friends Ben Cohen and Jerry Greenfield with a $12‚000 investment ($4‚000 of which was borrowed.) They soon became popular for their innovative flavors‚ made from fresh Vermont milk and cream. The company works to employ its Mission Statement in as many day to day business decisions as possible
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