Ben & Jerry’s Homemade Inc. Bruner Case Study Case Summary This case examines issues of asset control for Ben & Jerry’s Homemade‚ Inc.‚ in light of the outstanding takeover offers by Chartwell Investments‚ Dreyer‘s Grand‚ Unilever‚ and Meadowbrook Lane Capital in January 2000. The case requires a discussion of fundamental firm objectives and the implications of a non-traditional corporate orientation; one needs to review the development of Ben & Jerry’s strong social consciousness
Premium Ben & Jerry's Stock market Initial public offering
Seven-Eleven’s supply chain strategy in Japan can be described as attempting to micro-match supply and demand using rapid replenishment. What are some risks associated with this choice? 3. What has Seven-Eleven done in its choice of facility location‚ inventory management‚ transportation‚ and information infrastructure to develop capabilities that support its supply chain strategy in Japan? 4. Seven-Eleven does not allow direct store delivery in Japan but has all products flow through its
Premium Supply chain management Convenience store
|6-7 | |6 |Answer for question 3 |8 | |7 |Conclusion |9 | |8 |Reference |9 | Executive Summary Seven Eleven Japan established in
Premium Supply chain management
need it. This allows for centralization of cooking capacity and low levels of inventory‚ but increases the cost of replenishment and receiving. 2. The main risk for Seven-Eleven is the potentially high cost of transportation and receiving at stores. 3. 4. Seven-Eleven does not allow direct store delivery in Japan but has all products flow through its distribution center to reduce the number of vehicles required for daily delivery service to each store‚ even though the delivery frequency
Premium Convenience store Supply chain management Fast food
Ben & Jerry’s : Marketing case. Helping marginalised people‚ promoting sustainable agriculture‚ economising resources‚ and using organic products… Ben & Jerry’s‚ the American ice-cream maker‚ has‚ since its foundation in 1978‚ included many ethical values in its business practices. Part of the important Unilever group‚ Ben & Jerry’s is now a widely extended company all around the world in constant search of new innovation such as moving into Fair Trade. Indeed in 2005 Ben & Jerry’s
Premium Fair trade Ice cream Business ethics
Ben & Jerry’s: Preserving Mission and Brand within Unilever By‚ Hemanth M udadla Elisa Vanzu lli You Qin Qin Fayas Faro ok “We can build a ice cream plant at 1/3rd of the cost you built yours what we cant do is build a premium brand which is what you did” Strengths: Product quality Why Acquisition Innovation Brand Sensible to Nature Social Mission Opportunities: Good topline but bad bottom line – Financial situation Ineffective operational efficiencies Organizational structure
Premium Brand Advertising Brand management
Executive Summary – Ben & Jerry’s Case Current Situation: Ben & Jerry’s Company is in the business of making different flavors of ice creams in USA with sales of $75 million in 1990. It is ranked # 2 in super-premium ice cream market and is 5th largest ice cream maker of any type nationwide. It has experienced explosive growth in the US market primarily through entry into new geographic markets and flavor differentiation. Ben Cohen‚ one of the founders is the majority shareholder. Chuck
Premium Ice cream Ben & Jerry's Marketing
paper explores the strategy and decisions that had to be made when a man named Toshifumi Suzuki‚ decided to try to bring the Seven Eleven convenience store concept to Japan‚ having to convince possible shareholders of the franchise in Japan (in this case the father of Tochifumi Suzuki) to take part in the endeavour. 2. Background 2.1. Seven Eleven USA The Seven Eleven convenience store company was founded in 1927 in Dallas‚ USA‚ by the Southland Corporation. It had been very successful in the US
Premium Supply chain management Management
Q.NO. 3: 7-ELEVEN JAPAN USES A DECENTRALIZED DISTRIBUTION SYSTEM. IF SEJ WAS TO USE CENTRALIZED DISTRIBUTION SYSTEM HOW WOULD IT AFFECT ITS CURRENT SUPPLY CHAIN STRATEGY? EXPLAIN IN DETAIL. Seven Eleven Japan uses a decentralized distribution system. As we know that SEJ has separated its product into four categories on the basis of temperature required to store them namely: 1.) Chilled temperature item‚ 2.) Warm temperature item‚ 3.) Frozen item and‚ 4.) Room temperature item. The stores place
Premium Supply chain management Logistics Commercial item transport and distribution
Seven-Eleven Seven Eleven Japan Co Co. Course: Strategic Supply Chain Management MSc ETH MTEC Fall 2011 Prof. Dr. Stephan M. Wagner Chair of Logistics Management g g Department of Management‚ Technology‚ and Economics Swiss Federal Institute of Technology Zurich 1 Assignments g 1. 1 A convenience store chain attempts to be responsive and provide customers what they i t h i tt t t b i d id t h t th need‚ when they need it‚ where they need it. What are some different ways that a convenience
Premium Supply chain management Convenience store