Ben & Jerry’s and Unilever: The Bohemian and the Behemoth FACTS: Ben & Jerry’s success is a direct result of transitioning form a local Vermont-based ice-cream producer into a large multinational corporation as part of an acquisition initiated by Unilever. The company’s three interrelated mission statements stand to complement each other and through history and culture have successfully turned Ben & Jerry’s into a social behemoth. Following a merger with the multinational juggernaut
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Question 1: Choose one or more definitions from the theory discussed in class to describe CRM as implemented by Harrah´s Entertainment Inc. I believe that the combination of Kotler´s and Zigmund‚McLeod‚ Gilbert definition of CRM perfectly describes the situation of Harrah´s Entertainment Inc. Kotler refers to CRM as: “the process of managing detailed information about individual customers and carefully managing all customer touch points to maximize customer loyalty”. Zigmund‚ McLeod‚Gilbert definition
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CASE STUDY: RATIOS AND FINANCIAL PLANNING AT S&S AIR 1. The calculations for the ratios listed are: Current ratio = $3‚138‚220 / $2‚162‚080 Current ratio = 1.45 times Quick ratio = ($3‚138‚220 – 1‚238‚500) / $2‚162‚080 Quick ratio = 0.88 times Cash ratio = $365‚040 / $2‚162‚080 Cash ratio = 0.17 times Total asset turnover = $20‚077‚000 / $15‚453‚900 Total asset turnover = 1.30 times Inventory turnover = $14‚985‚000 / $1‚238‚500 Inventory
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Keeping My Family Tradition Alive I started keeping my family tradition of canning alive last summer. My family has canned for years and there is nothing better than opening up something I have canned on my own and thinking of the people who shared this tradition with me. Traditions are very important to keep going in families around the world. Traditions are very broad anything from what people do on holidays to cooking. My family tradition is very important to me. I knew last year that if I
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The Ben & Jerry Short Story Thursday‚ April 17‚ 2008 Name: Jonathan Burnett Class: TTH 12:30 Date: Thursday‚ April 17‚ 2008 Title: The Ben & Jerry Short Story General Purpose: to inform about Ben & Jerry Specific Purpose: to get the audience to think about how interesting this topic is Central Idea: Ben & Jerry Main Points of Body: 1. How Ben & Jerry met 2. How they started their business 3. How they contribute to the betterment of society Method of Organization: chronological
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The former CEO of Global Alive‚ Inc. (GAI)‚ Stan Ryder recruited his friends from various businesses based in Edmonton to join him. They formed the original executive team. Before GAI became a medium sized company‚ the working environment was very relaxed. Since everyone in the senior management team had a very trustworthy relationship with each other‚ they never had formal meetings in GAI boardroom. Instead‚ they often held private discussions in Mr. Ryder’s office. The senior management team never
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Little Drummer: Management of Billy’s made several assumptions towards its newly acquired company‚ Little Drummer Boy. Management finally adopted the assumptions that the fair value of significant assets acquired was $865 million and that of other assets was $145 million. At the same time of the acquisition‚ management also decided that useful lives of the acquired plant and equipment were 30 years and 15 years‚ respectively‚ which were different from the 20 years and 10 years useful lives for the
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Report to Tony Russo Impact of Tony’s new initiatives on accounting: Any significant adjustment required‚ etc. Organic Product Line- There appears to be an impairment loss which occurs in the organic Product Line. As per the case‚ approximately $5000 worth of perishable product has been discarded as it had reached the expiry date before being sold. Moreover‚ customers have indicated that they would be willing to purchase more of these products if there would be a reduction in price by 30%. According
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1.0 Executive Summary D&S Realty‚Inc.‚ is an corporation in the city of Georgetown Guyana. This corporation is capitalized by two stockholders: Shelroy Johnson and David Foo Jnr. who are both licensed brokers and sponsoring brokers of this firm. The licensed brokers of this firm will sponsor licensed real estate agents( independent contractors) in the country of Guyana. This corporation will formalize the real estate services offered. D&S Reality Inc. will be opening its doors for operation in
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Keeping a physical education department active and alive Achieving academic success and building a child’s foundation is one of the most important missions in an elementary school environment. Taking the raw tools and talents each student has and molding those skills into a student is a very challenging task‚ but one every teacher happily sets in front of themselves every school year. Every subject is like an ingredient that comprises the final product – a successful student – and without having
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