Ben and Jerry’s Background – This case examines issues of asset control for Ben & Jerry’s Homemade‚ Inc.‚ in light of the outstanding takeover offers by Dreyer’s Grand‚ Unilever‚ Meadowbrook Lane and Chartwell Investments‚ in January 2000. The case provides a unique opportunity to discuss fundamental firm objectives and the implications of a nontraditional corporate orientation such as generous philanthropy and charitable donations. Issues – * Why is the organization considering takeover
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Ben & Jerry’s: Preserving Mission and Brand within Unilever By‚ Hemanth M udadla Elisa Vanzu lli You Qin Qin Fayas Faro ok “We can build a ice cream plant at 1/3rd of the cost you built yours what we cant do is build a premium brand which is what you did” Strengths: Product quality Why Acquisition Innovation Brand Sensible to Nature Social Mission Opportunities: Good topline but bad bottom line – Financial situation Ineffective operational efficiencies Organizational structure
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Ben & Jerry’s Homemade – The Unilever Scoop Case With four offers on the table‚ Ben & Jerry’s had quite the decision to make. When it came down to it‚ they chose the most attractive offer which turned out to be with Unilever. As time passed‚ this was shown to ultimately be a very wise choice as the financial results would later show impressive results. These impressive results could be seen by looking at how the operating margins tripled and were able to maintain a 700M operating profit in succeeding
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Ben and Jerry ’s Premium Ice Cream Products Ben and Jerry ’s Ice Cream is a brand name company known worldwide. With superior marketing techniques Ben and Jerry ’s has positioned themselves to be the leader in manufacturing premium ice cream products. They have successfully targeted their market‚ and there by achieved a strong customer base. The mission statement of their product line is "to make‚ distribute‚ and sell the finest quality all natural ice cream while incorporating wholesome
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BEN & JERRY’S HOMEMADE Questions 1. How has Ben & Jerry’s fulfilled its mission statement? What evidence can you provide regarding Ben & Jerry’s performance on each of the three dimensions of the mission statement? Ben & Jerry were able to fulfill their mission statement with the finest quality all-natural ice cream‚ profitable business and by improving the community. Ben & Jerry stated‚ they would make and distribute the finest quality all natural ice cream with a wide
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Management Graduate School MBA 111B S.Y. 2014- 2015 Case Analysis on “Ben & Jerry’s Homemade Inc.” Submitted by: Cabrera‚ Kenneth Robert S. Submitted to: Dr. Alma Frances R. Hortelano August 16‚ 2014 I. Viewpoint I am taking the viewpoint of the management of Ben & Jerry’s Homemade Inc. II. Statement of the Problem How should Ben & Jerry’s management improve its management control processes in order for it to be more
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Vermont’s famous ice cream markers‚ Ben & Jerry’s‚ started the City Churned campaign summer of 2013; where five major cities voted in traditional and non-traditional ways to create a unique flavor that capture elements of the city. The five major cities were Seattle‚ Portland‚ San Francisco‚ Washington DC and New York City. Ben & Jerry’s also teamed up with local favorites to make the flavor even more represent the city it is for. At the end of the summer‚ Ben and Jerry’s served the final product
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Finance – Ben and Jerry’s Case Assignment: 1. Do you agree with Ben & Jerry’s current mission statement? Why or why not? The Ben and Jerry’s Mission Statement is a bit contradictory‚ as their economic point stresses raising value for the shareholders‚ meanwhile they are in the business of distributing 7.5% of their pre tax earnings to social foundations and community action groups. The product point can work in conjunction with the social and economic aspects‚ but the points about social
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Ben & Jerry’s analysis. Translating from the ratios‚ Ben & Jerry was struggling to generate enough sales to cover their costs. In other words‚ their profitability had fallen sharply from 1992 to 1993 and in 1994‚ the firm had experience a loss for the first time. Even though the EBITDA was still positive in 1994‚ it fell from $10‚000 level to 2‚000 level‚ an 80% decrease from 1993. This clearly indicated that Ben & Jerry’s performance had deteriorated at a striking rate‚ regardless of
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Ben & Jerry 1. Their mission statement included three dimensions; product‚ economic‚ and social. Their objectives were not always in harmony‚ however. They’ve had to sacrifice some objectives to meet others‚ for example they didn’t want to rice prices due to the fact they wanted to be a “ice cream for the people” company‚ but had to sacrifice the social objective in order to stay in business. Of their three mission statement objectives‚ their social consciousness seems to be their leading objective
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