3. Depreciation percentage=$1‚640‚200/$15‚411‚620 = 10.64% New Fixed Assets=$15‚411‚620 + $30‚000‚000 = $45‚411‚620 $45‚411‚620*.1064 = $4‚831‚796 new depreciation Pro forma Income Statement Sales ($36‚599‚300*1.12) $40‚991‚216 Cost of Goods Sold ($26‚669‚496*1.12) 29‚869‚836 Other Expenses ($4‚641‚000*1.12) 5‚197‚920 Depreciation 4‚831‚796 EBIT 1‚091‚664 Interest 573‚200 Taxable Income 518‚464 Taxes
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Jerry McCall- Ethical Case Study Sandra D. Zieger HCS/335 December 22‚ 2014 Beryl Keegan Instructor Jerry McCall- Ethical Case Study This is the case of Jerry McCall who works in a doctor’s office as an office assistant. He has professional training for medical assistant and a LPN. While handling the phones during lunch‚ he receives a call from a patient that is requesting a refill for his Valium called to his local pharmacy right away as he is flying out in thirty minutes. The patient states
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Special K Breakfast Cereal This paper will critically review the situation and positioning of Special K breakfast cereals within the UK. In order to undertake this analysis a variety of observations have been carried out within supermarkets‚ these observations are accompanied by a number of assumptions which were developed following the earlier observations to determine target markets and marketing approach. The marketing concepts discussed have been sourced from Kotler et al (2009). Discussion
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Marketers manage product positioning by focusing their marketing activities on a positioning strategy. This essay will discuss the multiple factors that are crucial to optimal market positioning. The factors that impact the chosen organisation‚ Apple‚ and the chosen product‚ laptop computers‚ include market segmentation‚ market positioning‚ and the marketing mix‚ which comprises price‚ promotion‚ place and product. Established in the United States of America in April 1976‚ Apple Inc is a multinational
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UNIT 6: DEMONSTRATE AND UNDERSTANDING OF PRODUCT POSITIONING INTRODUCTION =product offering at heart of marketing effort =starting point of marketing mix = example =good product can result in good marketing mix 1. WHAT IS A PRODUCT =any favourable or unfavourable thing in exchange for money =can be tangible‚ a service‚ or an idea (examples ?) =marketing process for each is the same 2. PRODUCT LEVELS =5 levels = each level adds more customer value =constitutes the customer value
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Companies like Ben & Jerry’s could definitely be affected by high inflation because of the consumer spending. When the consumers are forced to pay higher prices for products or services that are a necessity‚ they cut back on products or services that are a luxury. Luxuries that are not a necessity to live like gasoline for vehicles or gas to heat homes or even food will not be bought. Any company that sells a luxury item that is not a necessity to live can be affected by high inflation. With
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marketing a service‚ a company or a person‚ positioning is crucial to the success of any product. Positioning of that product or service is about how to get into the mind of the potential customer. When positioning a product a company wants the customer to recognize the product was designed especially for him or her. For marketers to develop a marketing strategy he or she must use different types of analysis to determine product positioning‚ competitive positioning‚ customer perceptions‚ and distribution-channel
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Beginning Again The Dr. Jerry Carter Jr. comes from Columbus Ohio. He is the fourteenth pastor of the Calvary Baptist Church in Morristown‚ New Jersey. On Tuesday‚ August 25th‚ Dr. Carter took his scripture from Jonah 3:1 (KJV)‚ that scripture read‚ “and the word of the Lord came unto Jonah the second time.” He entitled his sermon “Beginning Again”. He began by telling a story about a woman named Louise Fletcher Carpenter who was a nineteenth century poet. One of her most powerful
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Jerry and Molly and Sam Based on what I’ve read‚ the story is set in modern time or pre modern time‚ because her works in a company named Aerojet‚ there is from 1942‚ but they got financial problems‚ so it have to be a later in the years. In the text the main character mentions Sacramento‚ the capital of California in America. In the story we meet the main character Al‚ who is 31 and he is a father to two children‚ Alex and Mary. We also meet his wife Betty and her sister Sandy. We hear about
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SERVICE MARKETING CHAPTER 3 : Positioning Services in Competitive Markets Overview of Chapter 3 • Achieve Competitive Advantage through Focus • Market Segmentation Forms the Basis for Focused Strategies • Service Attributes and Levels • Developing an Effective Positioning Strategy • Using Positioning Maps to Analyze Competitive Strategy Achieve Competitive Advantage Through Focus Focus Underlies the Search for Competitive Advantage • Intensifying competition makes it important
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