Course: Organizational Development (MGMT 3022) Group Project: Ben and Jerry’s (A): Team Development Intervention THE UNIVERSITY OF THE WEST INDIES ST. AUGUSTINE‚ TRINIDAD AND TOBAGO‚ WEST INDIES FACULTY OF SOCIAL SCIENCES DEPARTMENT OF MANAGEMENT STUDIES MGMT 3022 – ORGANIZATIONAL DEVELOPMENT (EVENING UNIVERSITY) COURSE CODE: Mgmt. 3022 COURSE
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Ben & Jerry’s Homemade Ice Cream Inc: A period of Transition Despite making the first yearly loss in 1994‚ the company’s health cannot be written off. The loss in 1994 can mostly be attributed to some irregular factors like debt due to the asset write-down of $6.8 million resulting from abandonment of complex manufacturing system and incorrect assumption about the value at the St. Albans plant. The introduction of the "Smooth‚ No Chunks" line in the same year also resulted in some extra advertising
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Environmental contradictions: are we really green? In his May 6‚ 2002‚ Newsweek article “Being Green At Ben & Jerry’s” author George F. Will informs his readers on the questionable relationship between environmentalism and politics. He provides us examples to illustrate the contradictions in environmental policies. Will tries to show us how opponents of increased energy production are not necessary looking out for our country’s general interest‚ or at least many times they tend to ignore facts
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The Ben & Jerry Short Story Thursday‚ April 17‚ 2008 Name: Jonathan Burnett Class: TTH 12:30 Date: Thursday‚ April 17‚ 2008 Title: The Ben & Jerry Short Story General Purpose: to inform about Ben & Jerry Specific Purpose: to get the audience to think about how interesting this topic is Central Idea: Ben & Jerry Main Points of Body: 1. How Ben & Jerry met 2. How they started their business 3. How they contribute to the betterment of society Method of Organization: chronological
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is the mission statement for widely known‚ Ben & Jerry’s ice cream. The founders‚ Ben Cohan and Jerry Greenfield‚ began with a five dollar class and now they are currently the fifth top selling brand and known around the world. It all started in March of 1951 in one hospital where two future entrepreneurs would emerge. Jerry Greenfield was born on March 14‚ 1951. Some may call it just a coincidence‚ while others may call it fate‚ but four days later Ben Cohan was born on March 18‚ 1951. Ben and Jerry
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Ice Cream Case Study Teaching Notes Video: Ben and Jerry’s Ice-cream Wars 1. What was Ben and Jerry’s ‘strategy’ in the video? 2. What stimulated the strategy? 3. Was it planned or emergent? 4. Was it successful? 5. How does this case help you think about ‘What is strategy?’ Were their decisions strategic? Yes‚ because: * Affected company as a whole * About scope and direction * Long-term Resource implications * Yes‚ they had to invest 5 pounds in a “correspondence
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UNILEVER Portfolio Management Sohail Aslam Esmeralda García Christoph J. Szczecina Henrique A. Lima de Faria Fachhochschule Dortmund University of Applied Sciences and Arts June 19th‚ 2008 PERSPECTIVES 1. UNILEVER Company - Overview - Legal structure - Group distribution 2. Executive Management - Vision - Mission - Strategic Objectives - Strategic Plan 3. Portfolio Management - Identification - Categorization - Evaluation - Selection - Prioritization - Portfolio Balancing - Authorization
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Introduction: Unilever is an Anglo-Dutch company‚ with a history of colonial exploitation‚ on which it has gradually built its capital. Today it owns most of the world’s consumer product brands in food‚ beverages‚ cleaning agents and personal care products. Unilever employs more than 247‚000 people and had worldwide revenue of €48 760 million in 2002. Unilever has two parent companies: Unilever NV in Rotterdam‚ Netherlands‚ and Unilever PLC in London‚ United Kingdom. Both Unilever companies have
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Launch Café Zéro°in France – a new brand and proposition Manager : Myriam Riedel‚ brand leader Out Of Home Company Context • On any given day‚ two billion people use Unilever products to look good‚ feel good and get more out of life. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams‚ affordable soaps‚ luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton‚ Dove‚ Carte d’Or‚ Skip • Unilever is the leader in the ice cream
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Unilever Analysis Unilever should introduce a new‚ premium bar soap named Omo Luz for quality and value-conscious consumers‚ while lowering the price point of Minerva to reduce cannibalization and increase appeal to low to middle income segment in Northeast Brazil. In order to accomplish this mission and remain profitable‚ target primarily married low income women who value family and reputation; those who would otherwise buy P&G brand detergent or a local brand. This new Omo product will be
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