My post MBA plan is to begin a career in brand management at a leading consumer goods company. In the long run I hope to advance in my career in brand management and become a category general manager‚ handling multiple brands for a major‚ multi-national Fortune 500 Company. I want to be a brand manager because I am fascinated by the understanding of consumer behavior to solve problems and the power of marketing to drive a brand’s profitability. In order to become more familiar with the job of being
Premium Management
marketing position at _________ to further my field‚ and my international work experience. The insight I gained with respect to the diverse opportunities a career in _________ may offer prompted my decision to further my studies‚ and enroll in an __________ program focusing on __________. I felt such a decision would better prepare me to take advantage of my multilingual and multicultural background‚ as well as my natural creativity and interest in the subject matter. Taking advantage of my education
Premium Business school Master of Business Administration Business
POSTGRADUATE RESEARCH IN BUSINESS Dedication This book is dedicated to the memory of Stuart Rooks who inspired and enormously encouraged us in our teaching and writing. It is also for our children Edmund‚ Olivia‚ Aidan and Ella with love. POSTGRADUATE RESEARCH IN BUSINESS A Critical Guide Sarah Quinton and Teresa Smallbone Study Skills SAGE SAGE Publications London ● Thousand Oaks ● New Delhi © Sarah Quinton and Teresa Smallbone 2006 First published 2006 Apart from
Premium Research Academic publishing Management
Ben & Jerry’s Case Analysis Give the history of the company in the case. In this history you should discuss how the company came into the situation presented in the case.? In 1977‚ two friends‚ Ben Cohen and Jerry Greenfield‚ decided they were tired of working for someone else and wanted to start their own business. They took a five dollar correspondence course on ice-cream making‚ rented an abandoned gas in Burlington‚ Vermont‚ and started their business with an investment of $12‚000 dollars
Premium Ben & Jerry's Mission statement Ice cream
TEI of SERRES Department of Business Administration MBA in Hospitality & Tourism A Project By Konstantinos Karanikolas Ioanna Koumleli Victoria Tsiamoura Date 22/01/2013 Professor: Maria Tsourela Tourism is a sector that is more possible to be affected when a crisis occurs. As a crisis is defined every natural or man-made disaster that can impact the long-term functions of an organization or prevent it
Free Crisis management
Ballarpur Technical Campus‚ Ballarpur BIT – School of Business (Affiliated to Gondwana University‚ Gadchiroli) A.I.C.T.E.‚ New Delhi Approved Courses Syllabus of MBA SEM I 2012 Name of Student:-………………………………………….. Roll Number:-………………………………………………… Paper C11: Principles of Business Management Unit I: Basic Concept of Management: - Nature‚ definition and importance of management‚ Purpose and scope of management‚ Functions of management‚ Management: science or art‚ Management and Administration
Premium Management Human resource management Decision theory
CONTENTS 1. Chapter 1: INTRODUCTION (PAGE NO) 1.1. Background of the study. 8-9 1.2. Industry profile. 10-15 1.3. Company profile. 16-24 1.4. Vision‚ Mission and Objectives. 25 1.5. Products and Services. 26-29 2. Chapter 2: ORGANISATIONAL STRUCTURE 2.1. Corporate organisational structure 31 2.2. Departmental structure 32-33 2.3. Authority and relationship responsibility 34 3. Chapter 3: FUNCTIONAL AREAS 3.1. HR Department 36-42 3.2. Marketing
Premium Paint Acrylic paint
The character of Ben in Arthur Miller’s‚ Death Of A Salesman‚ functions as a catalyst to fuel the development of the main character‚ Willy Loman. Ben serves as the figure for which Willy subconsciously and consciously strives to be like throughout the play. Willy seems so obsessed with his brother’s success and the idea of living his brother’s life‚ that he loses control over his own life and reality. By exploring Ben’s character we can learn Willy’s personality and character‚ proving that Ben’s
Free Protagonist Character Dream
Fall/August 2012 Master of Business Administration - MBA Semester 3 MK0011 – Consumer Behaviour - 4 Credits Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q.1 What are the different social class categories in India? What is the impact of social class on consumer behaviour? Q.2 Discuss the various bases of market segmentation. Q.3 An innovation might fail if it is not communicated properly". Do you agree? Give reasons quoting real life examples
Premium Marketing Business Management
Explain how obtaining an MBA at the McCombs School of Business will assist you in achieving your personal and/or professional life goals. Why is now the best time for you to pursue this degree? My long-term career goal is to manage a high-tech company in the field of electronics and communications. With over six years of experience in the technical aspects of high-tech product development‚ I bring considerable technical knowledge to this task‚ and hope to compliment this knowledge with a firm
Premium Management Business school Knowledge