MARKETING STRATEGY BY ORIFLAME Submitted by- Sayali V. Jagdale Section-D Roll no.- 2014PGP140 ABOUT ORIFLAME Oriflame is a cosmetics company‚ founded in Sweden in the year of 1967 by two brothers Jonas af Jochnick and Robert af Jochnick. The company’s main products are personal care‚ accessories and nutritional products with over approximately 1000 cosmetics products. The products are priced in higher range and promise higher value to customers through a more customized and personalized approach
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tennis matches. The more I see tennis matches less I like it because it bored me alot. However I went to “La Casilla” to watch a benefit match of Verdasco and Nadal five years ago‚ I bored a lot but I don’t regret going because as a consequence of going I know Verdasco and Nadal who are very good tennis players. I strongly believe that to play tennis has a lot of benefits such as the risks of illnesses are less‚ it improves your coordination‚ the stress decreased… Besides it entertains you and you
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later. The shampoo Dop was the first-mass market product‚ it was promoted through children’s hair-lathering competitions and advertising with radio jingles in 1938. The World War II didn’t curb the company’s growth‚ on the contrary. Women bought cosmetics to boost
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concept of makeup itself in shariah either we need to keep the modesty in beautification of women or not and about the halal makeup. Many of the women out there use makeup blindly without checking on the ingredient of the makeup. We tend to choose cosmetic products which have colorful and attractive display and come from famous brand. Woman and beautiful thing cannot be separated even in Quran stated that "Indeed‚ it is We who brought them [with beauty] into being." [Quran 56:35] Allah had created
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amount of classic and emerging brands across a broad range of product categories including skincare‚ color‚ fragrance‚ body‚ and haircare‚ in addition to Sephora’s own private label. Today‚ Sephora is not only the leading chain of perfume and cosmetics stores in France‚ but also a powerful beauty presence in countries around the world. To build the most knowledgeable and professional team of product consultants in the beauty industry‚ Sephora developed "Science of Sephora." This program ensures
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started from nail polish to lipsticks and other cosmetics and skin care product. Since the company was able to enter different countries across the globe‚ this is an indicator that the company produces quality products to its consumers. Revlon ’s research and development team is dedicated in developing products to beautify‚ enhance and maintain the young and pleasing appearance of women which has been evidently successful in the addition of their cosmetic and personal care products from its nail polish
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1. Introduction to the Company providing an overview or outline of the report with Organizational-level mission and objectives ( a page or two) Company: SimplySiti - Overview SimplySiti Sdn. Bhd.‚ known as SimplySiti is a cosmetic line founded by a Malaysian artiste‚ Siti Nurhaliza in March 2010 with the headquarter in Kuala Lumpur‚ Malaysia. Arrival of SimplySiti The Skin and Make-Up A global research medical aesthetics company‚ and SimplySiti‚ a prestige beauty brand created under the
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Marketing Analysis of Watsons Market Segmentation and Position Watsons in Singapore spans health & beauty chains‚ perfumeries & cosmetics‚ grocery‚ pharmacy‚ wine and duty-free. Watson’s target customers are located in the spending power (two thousand and five more in monthly income) to accept new things but also the middle class (age 18-40 years). Watson in the research found that Asian women will use more time to go shopping‚ and they are willing to invest a lot of
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1 Introduction ------------------------------------------------- Founders ------------------------------------------------- We are a group of undergraduates who are exploring the concept of entrepreneurship and are keen on revolutionizing the cosmetic industry. We see the potential of bringing the experience of trying on and purchasing makeup to a whole new level of convenience and efficiency. In addition‚ we feel that the
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Ant-aging cosmetics: Market research puts the anti-aging cosmetic market in India at over Rs 60 crore. Though just over 2% of the country’s Rs 3‚000-crore skin care market‚ the anti-aging segment is the fastest growing at 93% year-on-year. The anti-aging market in India has tremendous potential and is the fastest growing segment in the skincare market. At approximately 2 per cent of the overall skin category‚ it has doubled in the last three years. Anti-aging cosmetics include
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