product nail enamel. Revlon Inc. later introduced other numerous products such as fragrances‚ manicure and pedicure instruments‚ and other cosmetic products. Within six years‚ Revlon Inc. turned into a multimillion dollar organization‚ becoming one of the most recognized cosmetics names in the world. Revlon Inc. is now one of the world’s leaders in cosmetics‚ skin care‚ fragrance and personal care. Their vision is to "provide glamour‚ excitement and innovation through quality products at affordable
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International plc is a global manufacturer and retailer of naturally inspired‚ ethically produced cosmetics products. Founded in the UK in 1976 by Dame Anita Roddick‚ The Body Shop now has over 2‚400 stores in 61 countries‚ with a range of over 1‚200 products. Body Shop has a strict no animal testing policy. In fact The Body Shop is the first international cosmetics brand to be recognized under the Humane Cosmetics Standard for our Against Animal Testing policy. The Body Shop is a leader in promoting
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ingredients and finished products‚ product evaluation and claim substantiation are recognised by the international scientific community. L’Oreal Paris products are the result of the following research‚ development and evaluation process: 1. The benefits offered by our products are supported by the scientific and customer evidence gathered at 13 research centres‚ 13 evaluation centres and through collaborations with leading independent research institutes around the world. 2. L’Oréal
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References: Australian government‚ Department of health & ageing‚ 2005‚ General information on cosmetics‚ viewed the 10 August 2010 http://www.nicnas.gov.au/Current_Issues/Cosmetics.asp Bodyshop‚ 2010‚ website‚ www.bodyshop.com‚ viewed the 16 Augsut 2010. Decleor‚ 2010‚ website‚ www.decleor.com‚ viewed the 15 August 2010. Euromonitor‚ 2007‚ Consumer
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could not afford to give him a formal education‚ which meant he had to go out and work from a very young age. At the age of eight Factor was placed in an apprenticeship to a pharmacist which is where he gained his first knowledge and fascination in cosmetics. A year later he went on to apprentice for a wigmaker and cosmetician‚ gaining experience that later landed him a role for top hairstylist and makeup creator‚ ‘Antons of Berlin’. When he was fourteen‚ he moved to Moscow where he began to work as
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"direct sellers" distribution channel of the personal care products industry and presents recommendations on entry by prospective competitors. The premises and arguments are supported by citations and references. Personal care products consist of cosmetics‚ fragrances‚ bath products‚ skin care products‚ nail care and sun protection. The direct sales business model was developed in the late 1800s and utilizes a distribution channel vis-à-vis beauty consultants. Avon was the first to enter the market
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effects on the environment‚ on culture‚ on political system‚ on economic development and prosperity‚ and in societies around the world. The aim of this report is to provide finding and on Malaysian economy in a nutshell with regard to beauty and cosmetic products‚ identify the current trends and changes in the industry. And also analyze the cultural differences and the impact on Globalization‚ analyzed the Impact of multinational brands‚ local brands in the industry and future of the industry. Identify
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Strategy Field Project The Body Shop EXECUTIVE SUMMARY Today "The Body Shop" is one of the best and well-known brands available in the Cosmetics industry especially in the natural product category. The company founded in 1976 by Anita Roddick‚ has presence in 51 countries with 2000 stores worldwide in the year 2004. The company operates in 4 markets; Americas‚ Europe‚ Middle East/Africa and Asia. The company is into the industry that is on the verge of maturing though it throws the opportunity
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well-known company which makes cosmetics for both genders and is focused on humans’ well-being. The company offers a wide diversity of products available for everyone. Also‚ this company offers five types of cosmetics: hair care‚ hair color‚ skincare‚ make-up and fragrances. In 2011 L’Oréal had 68‚900 employees in its’ branches all around the world‚ out of which 44‚060 received an industrial training. The company‘s goal is to offer women and men the best cosmetics which come from innovation‚ as well
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specializes on its special flavored lip balms ranging from a wide array of flavors such Strawberry Banana and M&M ’s. The brand has an existing demand in the Philippine Market‚ as evidenced by online forum and blog site posts. Also‚ no Philippine cosmetic brand currently provides the same product offerings. Catering to a niche tweenager market is not entirely new. Various brands ranging from shampoo to clothing lines (i.e. Palmolive Kids and Kids of Bayo) specifically catered to tweenagers have
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