INTRODUCTION Nike‚ Inc .is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered in the Portland metropolitan area of Oregon‚ near Beaverton. It is the world’s leading supplier of athletic shoes and apparel and a major manufacturer of sports equipment with revenue in excess of US$24.1 billion in its fiscal year 2012 (Ending May 2012).Nike and Precision Cast parts are the only Fortune 500 companies headquartered in the state of Oregon. The
Premium Nike, Inc. Marketing
A brief write-up on SEC – Socio-economic Segmentation by Kavitha Bangalore From the glossaryofmarketing.com‚ Socio-economic segmentation is defined as dividing the population into segments according to their incomes and social class. Socio-economic segmentation is one of the basis of analysis of psychographic segmentation for consumer markets. The level of socio-economic development is traditionally considered an important determinant of buying patterns for both consumer and industrial goods
Premium Middle class Economic development Lower middle class
Jean Yip – market segmentation Market segmentation can be based on five criteria. These segments must be measurable‚ substantial‚ accessible‚ differentiable and actionable in order to engage in target marketing. A criterion of the market segment would be the measurability of the potential market. There is an available market to tap on in Singapore. Everybody needs a hair-cut and the Believers are a likely target for Jean Yip. It constitutes a large market as their purchasing power is average
Premium Marketing Customer relationship management
these companies‚ resulting in the purchaseof that product This report provides an analysis and evaluation of the Marketing Strategy of PepsiCo. Methodsof analysis include Market Segmentation‚ Market Targeting‚ Market Positioning‚ as well as theMarketing Mix of PepsiCo.The research draws attention to the Market Segmentation of PepsiCo. While the soft drink industry has probably the widest and deepest customer base in the world‚ Pepsi did not use themajority fallacy to market their product. Instead
Premium Coca-Cola Marketing Soft drink
Running head: Marketing Plan Marketing Segmentation & Product Positioning for Koolie Kool Rental Services Koolie Kool Rental Services Introduction Koolie Kool is a retailer of refrigerators‚ which holds inventory from manufacturers until such time as it is sold directly to customers who visit our retail locations. However‚ from such time as inventory is obtained until it is sold‚ Koolie Kool has no return on investment. As Koolie Kool holds all of the risk by buying the inventory‚ it is incumbent
Premium Marketing Strategic management Household income in the United States
Ways to Overcome Thefts in Neighbourhood Nowadays‚ there are so many theft has happen at our neighbourhood. This problem may make a bad thought about our neigbourhood. In my opinion‚ this problem should not happen to our peacefully neighbourhood. So‚ we have to overcome this problem before it getting worst. In this essay‚ I will discuss about the ways to overcome theft problem. First and foremost‚ our neighbourhood seems really remote at night. This situation may be used by thieves to theft at
Premium Crime Theft Physical security
1. Identify several major categories of segmentation used by Marroitt. Marriott decided to enhance travelers’ value by segmenting the market and then targeting selected segments‚ each with a different brand. Then as now‚ Marriott was the flagship brand. Each new brand would support Marriott’s overall brand identity — a commitment to superior customer service — and train employees to have a passion for service. Marriott’s flagship brand continues to target customers needing fine restaurants
Premium Marriott International
The selection of segmentation method and a doctor’s diagnosis are similar in that they both use a process of elimination to narrow down the field to find the correct product for the customer‚ or diagnosis for a patient. The doctor begins with a series of questions‚ and basic testing to “start segmenting the market”‚ once the doctor has a better understanding of the possible ailments‚ the “product mix” is identified and she is able serve the customer/diagnose the problem. A general doctor begins
Premium Marketing Price
Risk Financing Risk imposes costs in two broad forms – loss costs and the costs of uncertainty. Risk financing attempts to mitigate the impact of these costs by structuring the availability of funds to pay claims‚ aid recovery and enable the organization to maintain financial stability as it moves forward towards its mission. How risk financing occurs can vary. At one end of the scale‚ fully self-insured entities retain responsibility and‚ if risk-related costs arise‚ the entity directly bears those
Premium Risk management Insurance
Inherent risk Computerizing risk Non-routine transactions (Beasley 2010‚ p268) ‘Transactions that are unusual for the client are more likely than routine transactions to be incorrectly recorded‚ because of the client often lacks experience in recording them.’ Why it is risk: Santos use a series of computerizing or IT technology to support their business for increase market competition. IT technology has been used for trade ordering systems between customs and Santos. Customers can order
Premium Generally Accepted Accounting Principles Management Risk