Procedia Social and Behavioral Sciences 24 (2011) 308–316 7th International Strategic Management Conference Online Group Buying: What Is There For The Consumers? rem Eren Erdo mu a a* ‚ Mesut Çiçekb a∗ Marmara University‚ Anadolu Hisarı Campus‚ Istanbul 34810‚ Turkey b Yalova University‚ Safran Campus‚ Yalova 77100‚ Turkey Abstract Online group buying‚ which is a system that provides daily discounts for various services and products‚ is a new form of marketing at the junction
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Title : ‘The Impact of Colour on Consumer Buying Decision’ Abstract This paper describes a study in the Marketing Psychological Influences on the Buying Decision Process. Especially how colour can make influence in the Consumer Buying Decision. Colour can dramatically affect moods‚ feelings and emotions. It is a powerful communication tool and can be used to signal action‚ influence mood and cause psychological reactions. Building on Grice’s (1975)theory of “conventional implicature”‚ the consumers
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Renting vs. Buying Composition and Communication II/ COM/156 April 09‚ 2011 Carrie Kendall Why would anyone want to use their hard-earned cash to pay for a landlord’s mortgage when you could be using the rent money to buy a home of your own? (Hang) “People who are looking to buy their first homes typically keep renting during slow real estate markets in hopes that purchase prices will drop‚ and the current market is no exception.” (Tedeschi) In today’s market we see the prices of homes dropping
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Advertising is a form of communication that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service Definition of Advertising Advertising is any paid form of non personal presentation and promotion of ideas‚ goods‚ or services by identified sponsor. Framework for advertising planning and
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Case Study: Precision Buying‚ Merchandising and Marketing at Sears. Sub: Technology in business Name: Manish Bharti Roll No: 2009E14 What were the drivers of SPRS? Sears started with 18 data centers‚ originally consisting of ten geographical regions and eight departmental centers During 1980 Sears started loosing market share. One of their response strategies was restructuring its mall based stores. When Sears reorganized‚ only seven geographic regions remained. This reduction produced numerous
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existing product. It can influence the buying behavior of the consumers by how effective the advertisement was. This paper studies about the influences of advertising on consumer buying behavior‚ on how it affects the preferences of the consumers in buying a product. The advertising affects the everyday activities of the economy in the lives of people. It influences people through education‚ reassurance and persuasion. The major aim of advertising is to impact on buying behavior. No company can become a
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Summary of “On Buying Local” by Katherine Spriggs Having the luxury of eating any fruit or vegetable at any time is amazing but it can come at a cost to our bodies and our environment. Buying local is a way we can counteract this because local farms are more sustainable and overall better for the environment. The United States play a huge part in global warming. But this is an international problem and many companies are putting billions of pounds of pesticides and chemicals into our water‚ air
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INTRODUCTION Fringe Benefit – meaning: • Any privilege‚ service‚ facility or amenity‚ directly or indirectly provided to employee by an employer • Any reimbursement for any purpose . • Contribution to approved superannuation fund The term Fringe benefits refer to various extra benefits provided to the employees‚ in addition to the compensation paid in the form of wage or salary. These benefits can be defined as any wage cost not directly connected with the employees
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best practices followed by HRM and to acknowledge the importance of compensation and benefit strategies used in organizations all around the world. Compensation and Benefits are used by different organisations globally to attract‚ motivate and retain their employees. This paper contains a case studies‚ summary and analysis of academic journals and books to understand the latest trends in compensation and benefits field. The three primary components which are used in designing a strategic compensation
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November 2014 Buying a Home versus Renting a Home For young people who have conquered the task of landing a stable job‚ the next big step in life is usually deciding whether to buy or rent a home. When making this decision it is important to weigh the advantages both offer and decide which suites an individual’s overall needs; however‚ for those willing to take a leap of faith‚ buying a house will prove to be more worthwhile. Buying a house will ultimately present the greatest benefit as it affords
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