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    Irrational Behaviour

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    Rational Decision Making In economics‚ a rational person is one who makes decisions by comparing the marginal benefits to the marginal costs. If the marginal benefit of buying an item (say a cup of coffee) is equal to or greater than the marginal cost‚ then the person will make the purchase. They are making a perfectly rational decision. However‚ a new area of economics (called Behaviour Economics) explores the idea on whether economic agents (i.e. consumers) are always rational when making decisions

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    Organisation Behaviour

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    ORGANISATION BEHAVIOUR INTRODUCTION Organisation behaviour is the study and application of knowledge about how people -as individuals and as groups- act within organisations. Organisational behaviour comes from two words: - * Organisation and * Behaviour. Organisation is a place where two or more people work together in a structured way to achieve a specific goal or set of goals. Behaviour is response of an individual to stimulation. So organisational behaviour is the behaviour of an individual

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    Deviant Behaviour

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    What is deviant behaviour? Deviant behaviour is any behaviour that does not conform to generally accepted social or cultural norms and expectations. Murder is a classic exemplar of extreme deviant behaviour as‚ according to the cultural norms of our society‚ killing another human being is unacceptable. There are many different theories on what provokes someone to commit a deviant act‚ including physiological explanations and psychological explanations. Deviance‚ in

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    Positive Relationships

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    Positive Relationships and the Association with Health There are numbers of ways someone can have a healthy mind and body. Close relationships can have an effect on someone’s well-being. Social connections and the sense of having someone there to rely on give a person a sense of relief and have major health benefits. No matter what type of relationship‚ significant other‚ close friend‚ or sibling both partners should feel safe and be able to share their thoughts and emotions without feeling like

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    consumer behaviour

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    learning model of consumer behaviour. This model has a good description of active information seeking and evaluation processes of consumer. The information processed in this model is the stimulus. The consumer¡¦s decision processes act upon this stimulus in order to determine a response to it. These models attempt to explain each stage and show interrelated between the stages of consumer buyer behaviour from the stimulus‚ through the purchase to post purchase behaviour. The Howard-Sheth model (1969)

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    Planned Behaviour

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    of Planned Behaviour: A meta-analytic review Christopher J. Armitage* Department of Psychology‚ University of SheYeld‚ UK Mark Conner School of Psychology‚ University of Leeds‚ UK The Theory of Planned Behaviour (TPB) has received considerable attention in the literature. The present study is a quantitative integration and review of that research. From a database of 185 independent studies published up to the end of 1997‚ the TPB accounted for 27% and 39% of the variance in behaviour and intention

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    Positive Woman

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    In The Power of the Positive Woman‚ author Phyllis Schlafly sets out to redefine the dogmas of womanhood and introduce the Positive Woman‚ defined as someone who recognizes that women and men are different‚ and that those differences “provide the key to her success and fulfillment as a woman.” Rather than trying to eliminate the degradation of women‚ she claims that these dogmas have the opposite effect and demean women even more. On the contrary‚ Schlafly argues that these same differences some

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    Positive Attitude

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    Positive attitude helps to cope more easily with the daily affairs of life. It brings optimism into your life‚ and makes it easier to avoid worry and negative thinking. If you adopt it as a way of life‚ it will bring constructive changes into your life‚ and makes them happier‚ brighter and more successful. With a positive attitude you see the bright side of life‚ become optimistic and expect the best to happen. It is certainly a state of mind that is well worth developing and strengthening. Positive

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    Organisational Behaviour

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    Job Satisfaction and performance are the terms which are correlated to each other. Empirical theories depict a strong negative correlation whereas picture depicted through Organisational Psychology is totally opposite‚ that is strong positive correlation. The term job satisfaction doesn’t have a proper definition because of the general disagreement between the theorist‚ scientists and researchers. Spector (1994) defines job satisfaction as how people feel about their jobs and several aspects of it;

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    Consumer Behaviour

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    3/11/2013 Consumer behaviour Lect. M.Černikovaitė © lekt. M.Černikovaitė 1 Consumer behaviour          Definition of consumer bahaviour External and internal factors influencing conumer behaviour Decision making process R. Urbanskienė ir kt. Vartotojų elgsena. KTU. 2000. Schiffman‚ Leon G. Et al; Consumer Behavior. 2003. Consumer behaviour : applications i n marketing / Robert East‚ Malcolm Wright and Marc Vanhuele. -- Los Angeles (Calif.) : Sage Publications

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