Mrs. Velez-Solic Christy Huntley English 102 01/18/2013 McDonaldization McDonaldization is that McDonald’s is a worldwide fast food restaurant serving cheap and convenient food‚ dominating over the traditional sit down restaurants that have high prices but healthier choices. McDonald’s are not spread out but just a few miles from one another. Their fatty foods and kid friendly play grounds‚ which most are indoors‚ make it a much more relaxed time for parents during meal time. Parents and children
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The McDonaldization of Society George Ritzer has taken the work of Max Weber and has expanded them to produce a process of rationalization called the McDonaldization of society. In today’s society‚ everyone seems to be in a hurry. The quest to save time to do other things. The McDonaldization of Society is the search for maximum efficiency in increasing numerous and diverse social settings. It has been stated that McDonald’s principles are beginning to dominate more and more sectors of society
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and impersonality. George Ritzer‚ a sociologist‚ found a new model for the rationality principle later in the 20th century. Ritzer found a better way to model rationalization by looking at the fast food industry. Ritzer saw that fast food restaurants had efficiency‚ predictability‚ calculability‚ and control.This discovery of the fast food industry as the new rationality principle caused Ritzer to mainly focus of McDonald’s‚ hence the name McDonaldization. The Mcdonaldization of Society refers to the
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Each of these observations highlighted how McDonaldization has overcome Whataburger and turned it into a version of modern day rationalization. The Whataburger design highlighted the McDonaldization of this institution. As Ritzer described in his article the workers were all younger and majority of them minorities and women were overrepresented in this environment. In lecture‚ we discussed
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world. Kroc constructed a business model that produced a phenomenon called McDonaldization‚ which has translated beyond the fast-food world to other consumer companies that we frequent‚ everyday. McDonald’s has influenced not only the American society but also outside its borders to affect multiple cultures around the world on a micro and macro level. This essay will summarize the central dimensions and ideas of McDonaldization‚ its effects on our day-to-day lives‚ and its threat to cultural diversity
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1 An Introduction to McDonaldization George Ritzer ay Kroc (1902–1984)‚ the genius behind the franchising of McDonald’s restaurants‚ was a man with big ideas and grand ambitions. But even Kroc could not have anticipated the astounding impact of his creation. McDonald’s is the basis of one of the most influential developments in contemporary society. Its reverberations extend far beyond its point of origin in the United States and in the fast-food business. It has influenced a wide range of undertakings
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Ritzer’s theory of "McDonaldization" is a theory that basically says that many jobs are becoming "McDonaldized‚" or being reduced to simple‚ unskilled tasks. According to Ritzer‚ these are called "McJobs." There are four main components of McDonaldization. The first is efficiency‚ that is‚ the task should be completed using the most optimal method. The second‚ calculability‚ means that‚ for example‚ sales are more important that taste or quality. The third component is predictability‚ meaning
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VISIONS OF SOCIETY: The Bureaucratization of Society 43 The McDonaldization of Society GEORGE RITZER The success of fast food chains is used by Ritzer as a metaphor for some general trends characterizing contemporary American society.We have become a nation driven by concerns for rationality‚ speed‚ and efficiency that are so well illustrated by the McDonalds’ style of operation. Food‚ packaging‚ and service are designed to move quickly and cheaply through and out of these restaurants‚ giving customers
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McDonaldization It is safe to say that nearly every person in American from the age of a child can identify the gold arches peeking from highways across the country. McDonald’s has established itself as the king of retailing and the Mecca of guilty-pleasures. McDonaldization is the concept founded by George Ritzer that compares modern American society to the fast-food establishment McDonalds. McDonalds‚ the pioneer of the fast food industry‚ is known for consistency in service and product across
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were further developed in post- Tayloristic movements like Fordism. Today‚ Taylorism is mostly applied in the rapidly growing service sector‚ especially in fast food and call centres. Taylorism and Scientific management are the precursors for McDonaldization‚ which are processes of the fast food industry that have become the major organizing principle for other aspects of societies. Its main dimensions are efficiency‚ calculability‚ predictability and control. The aim of Scientific management is
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