nline Advertising in Nigeria One of the best channels for promoting brands ‚ products and businesses is Internet advertising and it has evolved into one of the most explored new mediums available today. The popularity of the Internet as a new media channel has exploded in recent years‚ attributed mostly to faster‚ more reliable and more affordable broadband connections . More and more advertisers are shifting from traditional advertising channels and going online in order to maximize audience
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Political Advertising: What Effect on Commercial Advertisers?* Shanto Iyengar and Markus Prior Department of Communication‚ Stanford University June‚ 1999 This research was supported by grants from the John and Mary R. Markle Foundation and the University of California‚ Los Angeles. Introduction Commercial advertising has always been a central feature of filipino culture. As encountered in the mass media‚ it is pervasive and inescapable
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FEATURES OF TEXT TRANSLATION IN ADVERTISING Moskvitina A.V.‚ stud.‚ Superviser: Vakurina N.A. Tomsk Polytechnic University Modern mass media have triggered the distribution of the international advertizing activity. Nowadays‚ the translation of advertising has become not only necessary but also the daily phenomenon of life of the world community. Thus‚ the knowledge of theoretical bases of the process is not only an indispensable condition‚ but also the quality assurance of the translation
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Methods of Advertising Consumer Economics Introduction Whether one likes it or not‚ advertising is a way of life for consumers. It is everywhere. It is seen on television‚ in newspapers and magazines‚ in the grocery store‚ and even on streets‚ highways‚ and interstates. Advertising can make a consumer decide to purchase a particular product or service or not. There are many types of advertising methods. Some work and some do not. Some product advertisements “sell themselves” so to speak
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audience. Although the idea of using sex appeal in advertising is not new‚ Diesel ran into trouble with this campaign as a large number of the public stated that it was demeaning and inappropriate. Yet others found them to be humorous‚ with the understanding that Diesel chose to use amateur photography and young models to appeal to the target audience of teenagers and young adults. Yet‚ many believe new technology such as the Internet‚ is allowing advertising with sexual content (eg‚ Diesels) to be seen
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Google’s philosophy about advertising? How can less advertising be preferred to more advertising? Google’s philosophy in regards to advertising is to advertise directly to the customers that are interested in their product. Less advertising can be preferred to more advertising because less advertising saves ad costs in order to promote more efficient advertising. The idea is to implement advertising where it is most effective. 3. Describe the types of online advertising available today. Which
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Advertising in Super Bowl XLVII The most critical time for certain major corporations to advertise their products/services comes around every year in February. The Super Bowl in the United States is a huge event for everyone to get involved‚ especially the advertisers and companies who want to get their products or services in the public eye to have more consumer awareness and/or to gain more sales. Surprisingly‚ not all advertisements during the Super Bowl are about gaining more sales. In
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POLITICAL ADVERTISING (page 87) Bolland defines advertising as the ‘paid placement of organizational messages in the media’ (1989‚ p.10). Political advertising therefore‚ in the strict sense refers to the purchase and use of advertising space‚ paid for at commercial rates‚ in order to transmit political messages to a mass audience. The media used for this purpose may include cinema‚ billboards‚ the press‚ radio‚ television and the internet. MEDIA MANAGEMENT (page 123) Media management comprises
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Alcohol Advertising Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink‚ marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products
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Advertising Regulation The strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry‚ through the Committee of Advertising Practice (CAP)‚ to maintaining the high standards laid down in the Advertising Codes‚ which are designed to protect consumers. Today‚ the UK advertising regulatory system is a mixture of * Self-regulation for non-broadcast advertising * Co-regulation for broadcast advertising. The ASA
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